 Hello and welcome to Exchange for Media. With me is Mr. Simon Cook, CEO of Cannes Lions Festival of Creativity. Simon, welcome to Exchange for Media. Tell us something about, you know, the challenges that you face bringing it back to ground after three years. Well, it was a huge challenge but, you know, really excited to be back. You know, the sentiment from the industry has been extremely positive. Everyone's very excited to be here. And look, to be honest, at the beginning of the year, we didn't know whether we were going to be able to come back fully. So this is a real treat for everyone. And like other businesses, it's been challenging over the past few years but the industry has been so supportive throughout. So it's a joy to be together again after such a long time. So, you know, coming from India, I want to talk to you about the entries that have come from India this year. So far, it's just day two and India has got already 30 plus shortlist. This is India's one of the best performances so far. What do you have to say about that? I think it's hopefully going to be the start of a renaissance of work coming back into Cannes and winning well in Cannes. You know, they've been a big winner in the past and it's honestly a joy to see people from India stepping up onto that stage for winning great world-class work. Thank you so much, sir. Pleasure.