 So we're here in the Bay Area in San Francisco at the Third Annual Conference for the Social Capital Markets, also known as SOCAP 11, but more specifically right now we're here with Joel Solomon, which is a real treat. Joel is really one of the founding members of Creating the Space. He is the president of the Renewal Partners. He is the chair of the Board on Renewal to Investment Fund, and he's chair of the Board for the Tides Foundation. When an entrepreneur approaches you and somebody who is surrounded by this much capital and can place it as well, what's the one thing that would instantly be a turn off in that conversation where you would want to step back from that conversation with the entrepreneur? I'd have to focus more on what's the turn on and say that authenticity and depth of meaning and purpose and values is really what I'm looking for. I had a principle early on which is I only want to do business with friends or people that I might want to be friends with, at least in primary partnerships. That comes first and alongside values and what's really the life purpose and why is somebody trying to create something and what's their real motivation. And then after that become the conventional attributes of competence and ability to pull things off and can this be viable and does it make sense as an investment or all the parties matching up on features that they want. Leading with vulnerability is I would say the wisest thing to do when in doubt especially. So if you're nervous, say you're nervous or just attempt to do something real and remember that you're talking to a human being who is potentially feeling the same thing despite the assumption that because they're able to make decisions, they've been around a while at things, they're still human, they might have had a bad day, they might have a headache, they might be fretting about something they've got to deal with, who knows what's on their email, that kind of thing. So be human and understand that you're with a human. I think we learn most from failures often. If you have worked on so many organizations and invested in so many organizations. But for you personally, what has been one of your biggest failures as an entrepreneur pulling together these different communities and organizations and funds? Well, I can talk about financial failures, but I don't think that's quite as interesting. Perhaps my biggest failure has been taking so long to learn things that I do believe I could have learned sooner if I had addressed my inner work earlier. I would say to anyone that business can be learned and finance can be learned. What's harder are emotional and psychological and spiritual skills and it took me a long time to wake up from whatever my childhood challenges had been and to go and seek wise people and techniques and places that would help me really come to grips with what was going on inside me. So I think I waited, gave up some prime years and I'm just thankful that things happened in my life that got me to do it. Well I practiced, I got fixated on in my 30s, seek and ye shall find. And I don't remember why, I think I read it in a book or I heard it at some wise teacher talking. But what I interpret it from that is figure out your question, figure out what it is you're seeking and if you can clean that up and go deep into that and keep asking that question and asking that question and be and accept what you hear, it might tell you you're supposed to change something dramatically or you quit hanging out with those people or something like that but really find out what it is that your values are, what you care about and where you're trying to go. If it scares me I should go towards it and check it out. And so the creative arts along with the personal growth arts tend to be the scariest for people that are going to do business and conquer the world, their world, you know that kind of thing. And I think we most of all must take the clues and the hints that come up in our persona that tell us there's something we're backing away from probably means we ought to work on it a little bit. Joel, thank you so much. That was a real gift and a real pleasure. Yes, great questions. I look forward to the next one. Honored to be here.