 The second step is to figure out your target market. Now, when it comes down to it, business is a solution to someone else's problem. For you to find out someone's problem, you must find out who this person is, and that's how you're going to figure out what your food product is going to solve. Now, if you're stuck and confused as to how you can find and identify this problem, it's very common that we all start from ourselves. We find that there is a problem in the marketplace that we want a solution to. Therefore, if we can't find it, we create this solution for ourselves. And most likely, if you have that problem, other people have the same problem.