 Consumers now have already made the shift where they see their wardrobe as an asset. When you think about your wardrobe, there's some inherent value. You know that some of those pieces are still worth something on an aftermarket. That transition to getting customers to see their wardrobe as an asset has happened. What we need to do is make sure that the bottom 50% of their wardrobe, the items that they don't think still have value, that those items don't get put in a garbage bag and just dropped off at Salvation Army. We need to make that shift to where there's value ascribed to any item in the wardrobe. What helps to enable consumer and post-consumer recycling? And in almost every single market, it's a rebate. And so if I knew no matter how old it was, I could always earn $2, $3 back and be rewarded for recycling, I would put everything in a bin and take it to the right place. My strong belief is that the circular economy works when you create an economy, when you create a market for it. And when you allow customers and consumers to benefit from that market and engage in it.