 I had a friend, his dad was an immigrant American dream story, came to America, started gas stations in the state of New York, wasn't making any money, true American spirit, he changed the name of his gas stations to Seven Even, instead of 7-Eleven, he changed, you know like in coming to America is like the Big Mac is the Big Mic, so he changed 7-Eleven, he did the same color sign, he took the L out basically made it Seven Even, all of a sudden sales shot up because people would drive in, instead of like the Slurpee he had the Slurp or something, and he said his dad was worth 20 mil before he got a letter from 7-Eleven C-Syndesist.