 10 Sales Books Every Entrepreneur Should Read Alejandro Cremandes, a Spanish author and entrepreneur once said, The best entrepreneurs are not the best visionaries. The greatest entrepreneurs are incredible salespeople. They know how to tell an amazing story that will convince talent and investors to join in on the journey. Making money as an entrepreneur is not about how talented you are or how extraordinary your product or service is. It's a lot about marketing and making sales. Here's the thing, no matter how valuable your work is, if no one is aware of the existence or the value of your product, then it is all a waste because you wouldn't make sales. And when you don't make enough sales to fund your business and keep it running, it is only a matter of time before you get frustrated and give up eventually. Brian Tracy, a Canadian-American motivational speaker and self-development author, said an I quote, Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them. The goal of every business person is to satisfy their customers by continuously producing them with valuable content, products, and most importantly, to make enough money while at it. So here's the thing, to be a successful entrepreneur, you have to offer a valuable product or service. Know how to convince people about the value of your product so that you can sell to as many as possible. In this video, I'll share with you 10 sales books every entrepreneur should read. This I believe will help you become a successful person. If you're new here, consider subscribing so that you won't miss other interesting videos like this. 1. What Great Sales People Do by Mike Bosworth This book highlights some easy-to-read approach for selling. The author, Bosworth, shares deep and selling skills and training on selling with insights, findings, research, and skills used in various industries. Also, thanks to Bosworth's accessible and conversational approach, even entrepreneurs who are new to sales can easily get a grasp of it. 2. Selling to Big Companies by Jill Conruth If you're one of those entrepreneurs whose dream has been to get contracts from some of the top companies in your field and beyond, then this Conruth book is worth considering. You see, big companies buy from you for different reasons than individuals, so to get them to buy your products, put your products on their shelves, or even get them to return your calls, you must speak their language. What is this language? Well, Conruth detailed it in his book. 3. Secrets of Closing the Sale by Zig Ziglar All salespeople experience objections, including the savvy ones. However, savvy salespeople respond to these objections with a guide mentally, leading prospects towards solutions. So irrespective of the type of product or service you offer, Ziglar offers key tactics to how you can close a deal, including the difficult ones. 4. This is Marketing You can't be seen until you learn to see. By Seth Godin Seth Godin, an American best-selling author and entrepreneur who has written 18 best-selling books combines the big ideas behind all the tactics and stories in the other books to offer a complete overview of current thinking and challenges, the assumptions, and all paradigms that are still prevalent in the marketing world in this book. 5. To Sell Is Human The surprising truth about moving others by Daniel H. Pink This book looks at sales from the point that we are always selling. How we choose to sell, however, matters a lot. Some people are better sellers than others. The point is that when you understand and view sales from the perspective of everyone selling something, it becomes easier to become the head salesperson. 6. Spin-Selling by Neil Rakham In this book, Rakham explained why traditional sales methods developed for small consumer sales wouldn't work for large sales and why conventional selling methods are doomed to fail in major sales. These are major real-life examples backed up by some serious research. He explained how entrepreneurs can provide high-end sales performance. 7. The Sales Bible The ultimate sales resource by Geoffrey Gitomer. Have you ever been in a position to answer tough sales questions that can either help you close a deal, if answered correctly, or ruin it with one wrong move? Thanks to Gitomer, who gives sales professionals answers to the toughest sales questions in this book. The book explores tough situations like how to make sales in any economic environment, how to get that most elusive appointment, top-down selling, ways to fill the sales pipeline with prospects ready to buy, and how to use the right questions to make more sales in less time. 8. Delivering Happiness, A Path to Profits, Passion and Purpose by Tony Hasey If you're one of the few who constantly imagines a different corporate culture, like Tony Hasey, the CEO of Zappos, then this is a good read for you. Hasey shares the secret of grossing $1 billion annually. Using his approach, such as paying employees $2,000 to quit making customer service an objective for the entire company. 9. Advanced Selling Strategy by Brian Tracy Tracy, a successful sales consultant and seminar leader who has developed a comprehensive and effective approach to making sales shared and outlined the strategy, tactics and mental preparedness that drives superior salespeople in this book. Entrepreneurs who want to learn to attack sales from a professional point of view should consider reading this book. 10. Gorilla Selling by Ovelle Ray Wilson, William K. Gauleha, and J. Conrad Levinson If you do not like to sell but you have no choice but to sell, then this book is one you should consider reading. In this book, the authors provide unconventional selling tips that are easy and exciting for entrepreneurs at any level, especially in today's competitive business environment where new skills and commitments are needed to effectively deliver as a salesperson. According to Bruce Lee, a Hong Kong-American actor, director, martial artist and martial arts instructor, knowledge will give you power. The more you know, the more likely you are to succeed, especially if knowledge is mixed with hard work and consistency. So, keep reading and searching for knowledge until you find what you want. Success Thank you very much for watching our videos. We would like to give you another interesting video for you to enjoy next, but before then, our team will be very happy if you can like this video and share it with your friends on social media. 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