 All right. Good afternoon everyone. My name is Patti Adair and I'll be your emcee today for the six U.S. China EU product safety summit Welcome to everyone here and to all listening on the webcast Before we begin I have a couple of housekeeping notes to announce First of all, we have live interpretation of English and Chinese and so please get a headset if you haven't already The fire exits in the unlikely event of a fire Please exit at the marked exits And the ladies and gentlemen's restrooms are found outside in the hallway across the lobby from the security desk Now for this summit we want to stay on schedule So please be mindful to return from breaks on time If you leave this this floor you're going to have to go back through the security screening So please take that into consideration because it will cause a delay At the end of each panel's discussion today the panelists will take questions if we have time When you arrive today, you should have found some note cards on your chair And If you think of a question that you'd like to ask please write it legibly on the card and Hold it the card up for somebody to come and pick it up You could hold up a card during the panel presentations. You don't have to wait till the end and The moderators will choose the questions from the cards and determine the time that we have left and the relevance to the discussion If you are watching remotely you can submit questions to International at CPSC.gov Speaking of watching remotely, please and click encourage your friends to tune in They can watch at the webcast at www.cpsc.gov slash live We also have Wi-Fi here and you can see the passwords on the monitors and They're posted a few places around the room and Finally our hashtag today is hashtag safer products for all Now ladies and gentlemen, I'd like to introduce acting chairman Burkle who will make a few remarks. Thank you very much, Patty vice-minister young deputy director general Morello My fellow commissioners I see our newest commissioner here Dana Biacco. You might want to stand up and introduce yourself Our newest commissioner here at the consumer product safety commission. I don't see any of the other commissioners here Distinguished visitors and esteemed colleagues It is truly my great pleasure to welcome all of you to the sixth Trilateral consumer product safety summit among the central government product safety authorities of China the European Union and the United States of America These summits have been a key element in the fruitful cooperation among our three governments The Chinese government has recently undergone a reorganization and the colleagues with we with whom we cooperated with in the ASI queue now find themselves in the general administration for customs and On now although the mail gets delivered to a different address their product safety mission remains the same. I Want to just express my appreciation to all of the delegation who's here from China because as you know They are undergoing a reorganization and it took a tremendous amount of diligence and hard work for them to get here today To make this summit all that much more meaningful And so I do want to express my appreciation to you for participating Based upon my conversations thus far with vice-minister young and deputy director general Fonseca We will continue our trilateral engagement and our cooperative efforts to ensure the safety of the products made used by our consumers As you will witness here today We are also very interested in the viewpoints and the perspectives of the full range of stakeholders that we serve as evidenced by the full engagement of all three agencies and developing and delivering this afternoon's public program You might be interested to know that the trilateral summits grew out of a project back in 2008 When the CPSC's chairman a European commissioner and their staffs did a three city joint industry training in China joined at each stop by a QsIQ officials and concluding with the first trilateral summit in Beijing We have reconvened every two years since then The summits have laid the foundation of trilateral work this produced substantive tangible outcomes benefiting consumers in all three of our jurisdictions and While the interest of us stakeholders is my priority It is certainly gratifying that all three of our jurisdictions reap the benefits of our cooperation on product safety We have cooperated on rapid reaction to safety threats such as battery fire in hoverboards jointly press suppliers to institute production practices that will assure product safety and Undertaking on-site training for industry regarding our safety requirements As you will hear today, we also committed ourselves to working more closely With e-commerce companies to help them ensure that their sellers understand and follow our requirements One of the principles that has ensured a good working relationship among our three governments on product safety matters Is that we have been free to engage with each other on safety and to focus Exclusely on safety issues as well as can keeping the consumers safe Vice-minister Yang and deputy director general Marillo and I have discussed this And we will have committed to each other that we will remain focused on product safety Yesterday we held trilateral government meetings our staff locked themselves away in the this very room for several hours with the assignment of working out further Practical mechanisms for our collaboration over the next several years as you will hear today Our three organizations are now building on solid accomplishments And when our staffs reported to us yesterday at the end of their meeting, I was very impressed and very pleased Before I turn This over to my colleagues for their welcoming remarks I would also like to thank everyone who has come here as as Patty did in her opening remarks the views and the Opinions and the thoughts and the expertise of all who are involved in product safety is very valuable to me As the acting chairman of this commission We cannot be the experts in every in every issue on every product and many of you are and so your willingness to share your expertise Your willingness to participate in the North American summit and now today in this trilateral summit is Tremendously valuable to the consumer product safety commission And so I wish to express my very sincere appreciation to all of you for your willingness to participate With that I would ask Vice minister young Ladies and gentlemen, hello everyone, very happy to meet you Since the first meeting in 2008 The three sides of China and the United States for a common goal開啟了消費平安全領域的良好合作 After ten years of hard work, we have eliminated misunderstandings, increased mutual trust, shared achievements, accumulated experience 有效解决了跨国产品安全监管领域遇到的实际问题 在保护消费的权益提升消费平安全水平方面起到了自己的作用 三方分会以主见成为全球消费平安全多边合作的典范 本次分会 中国美国欧盟的各位同行区计一堂 为了人人享有更安全的产品这一主题 就监管机构如何帮助确保物联网,人工智能等创新产品的安全性 如何在电子商务领域合作 改善和扩大产品召回工作等议题 进行了广泛深入的讨论,达成了一致的意见 张显了中美欧三方在促进国际消费民安全合作方面的务实和负责精神 中国政府历来高度正式消费比安全 近年来在消费平风险监测,风险评估,风险预警,风险处置的一系列措施 进出过消费品质量安全风险预警和快速反应监管体系,扑大完善 在跨境电商消费品安全领域构建了以风险管理为基础的适中事后监管制度 以风险监测为核心的质量安全风险监控体系制度 以跨境电商企业为主题的责任追诉机制 等在内的跨境电商消费品安全检验监管制度 对电子商务消费品的安全监管更加科学有效 在新兴产品领域运用乌链王技术试点开展进口医疗器械等产品的安全监管 相关法律标准也在不断完善 目前大量产品依托第三方平台进行销售 三方一直认为第三方平台的自立监管对产品安全发挥的重要作用 因此中方在去年多双面的会谈中提出了 邀请平台企业参加私事访会 得到了美欧的积极响应 CPSC为实现电商平台参与本次分会做了大量筹备工作 今天中国美国欧盟的几家龙头平台企业将以业界利益相关者的角度参加接下来的讨论 中国由四家电商平台企业代表参加会议 第三方平台企业的参与让各方有机会更广泛的 女士们先生们,大家下午好,非常高兴,给大家见面 Ladies and gentlemen, good afternoon. I'm very pleased to meet you all 自2008年第一届分会以来,中美欧三方为了一个共同的目标 开启了消费品安全领域的良好合作 从2008年第一届分会中,中国,美国和欧盟的同样的目标, 我们发生了一个好合作,在公司的保护公司中 以绝了跨境产品,跨国产品安全监管领域遇到的实际问题 十年之后的努力,我们正在做努力,在削弱了理解, 产生了美国和美国的信念, 产生了美国和美国的信念, 因此,我们遇到了这些问题, 当我们遇到这些企业的企业, 在保护消费的权益,提升消费品安全水平方面,起到了积极的作用 and it played an important role in protecting consumers' rights and elevating consumer product safety excuse me, I apologize the transmitter now has been fixed, if you turn your device to channel 3 channel 3, it was on one but it should be on three and I think you'll hear better let's try that, we'll do simultaneous interpretation now 经过十年的不懈努力,我们消除误解, 增进呼吸,分享成果,积累经验, 有效解决了跨国产品安全监管领域遇到的实际问题 在保护消费的权益,提升消费品安全水平方面,起到了积极的作用 三国峰会已主建成为全球消费品安全,多双边合作的典范 本次峰会,中国、美国、欧盟的各位同行趋劲一趟, 围绕人人享有更安全的产品这一主题 就监管机构如何帮助确保、物联网、人物智能等创新全品的安全性 如何在电子商务领域合作,改善和跨大产品招回工作等议题 进行了深入的讨论,达成了一致的意见 张显了中美欧三方在促进国际消费品安全合作方面的务实和负责精神 中国政府历来高度重视消费品安全 近年来,通过消费运营,风险监测,风险评估,风险预警, 风险处置的一系列措施,进出过消费品, 质量安全风险预警和快速反应监管体系,不断完善 在跨境电商消费品安全领域, 构建了以风险管理为基础的适中事后监管制度 以风险监测为核心的质量安全风险监控体系制度 以跨境电商企业为主题的责任追究机制,追溯机制 等在内的跨境电商消费品质量安全监管制度 对电子商务消费品的安全监管更加科学高效 在新型产品领域,运用误联网,技术试点开展, 进口医疗器械等产品的安全监管, 相关法律和标准也在不断完善 目前,大量产品依托第三方平台进行销售 三方一直认为,第三方平台的自立监管对产品安全发挥的重要作用 因此,中方在去年,多双边的会谈中提出了邀请平台企业参加辞职访会,得到了美欧的积极响应 CPSC为实现电商平台参与秉持访会,做了大量筹备工作 今天,中国美国欧盟的几家农土平台企业 将以企业界利益相关者的视角参加接下来的讨论 中国有四家电商平台企业代表参加 第三方平台企业的参与,让各方有机会更广泛全面地聆听关于消费品安全问题的声音 让跨境电商领域的消费品安全监管与自律更精准更高效 今年上午,我与布尔克尔主席,赛卡副司长,共同就消费品安全监管领域的新趋势,新问题进行了讨论 充分交换的意见,打成了共识,并一直通过了三方联合声明 这将是未来两年,甚至更长世纪内,我们三方合作的方向,指引 提升消费品安全水平,保障消费者切形利益,是我们每个人的义务 也是无国界的全球的共同责任,是我们为之努力的共同目标 我希望,我也相信,通过知识分会的研讨和交流,中美国三方将在 以往合作的基础上,继续加强消费品安全要求和政策方面的联络与沟通 加强风险领域的信息交流,研究与合作 并对重大产品安全问题开展支法合作,促进形成更加健康的国际消费品市场 让三方人民的生活更安全,更美好 谢谢大家 I'd like to make some opening remarks. Dear Chairwoman Borchler, dear Vice Minister Sahn, let me begin saying how, and I can speak on behalf of me and also the Chinese colleague, how we have appreciated your hostages, the preparation and the way you have conducted these six theatrical summits between the United States, China and the European Union. Thank you very much. I am very glad to be here with you because I think we have some common priorities and challenges for the safety of our consumers. The joint press statement shows there are several points in common on which we can further build our cooperation. A key one, of course, is the safety of product sold online to consumers. Online shopping is convenient for consumers, but it poses certain challenges for product safety and it is more challenging for authorities to control. In the European Union, for example, more and more consumers shop online. 57% of Europeans purchase online during 2017th and this percentage is expected to increase in the coming years. And in my data are okay, these percentages are even higher in the United States, for example. The European Commission, sorry, wants to protect consumers who need to be safe, no matter whether they buy products online or in traditional shops, and no matter what country the products come from the European market. As we said in our joint statement, third-party platforms are in a unique position to play an important role in product safety due to the significant amount of products sold through their websites. It is why the European Commission has started a constructive dialogue and cooperation with several online platforms on a pure self-regulatory approach. And at the same time, we are in a more regulatory approach, we are proposing in a drug bill present in April this year that the pre-contractual information for consumers, where a consumer is buying on a platform, are clearer for everybody. We are not imposing border in some to the platforms, we are saying that you must identify yourself, explaining exactly the legal situation when a consumer is contracting someone via your intermediaries. Whatever you are as a person, a platform or a buyer-trader, you must explain that in the pre-contractual information. This cooperation with some of them led to an excellent result, which is some concrete voluntary commitment from the site to improve the safety of products sold through them, going beyond their legal obligations. The European Commission welcomes this volunteer initiative and I would like to compliment the sanitary companies. Some of them, and I am very pleased to see present here, to share their wits with other players in the market as well as with our international partners. Our hope is that more and more such players selling products to European consumers will join this voluntary commitment. But that is not the only challenge that we are facing today. Consumer safety and trust is paramount, also when it comes to the success of new technologies such as, for example, connect products. New technologies can bring more opportunities to consumers making their life easier but also pose some new hazards that can relate to product safety. Today we will be able to discuss about all those topics with the stakeholders representing consumers and industry from the European Union, the United States and China. I very much welcome this opportunity to share views on the new strengths and global product safety challenges with the aim of finding common approaches to face them and to continue our joint efforts on consumer product safety. I don't resist to finish with a personal quotation of Thomas Jefferson because I was last Sunday visiting the memorial and we are talking on a new wall, a new thing, but the secret of Thomas Jefferson is still modern. The secret was more or less with the regulators. We are here to ensure the public health of people. So we intervene with people can't ensure by themselves this security. Thank you very much. Let me say express my appreciation to both of my colleagues here up on the dais and on behalf of my team, our U.S. CPSC, we want to extend our appreciation to both countries for the cooperation that was extended to us and that has merely made our partnerships so fruitful. We are delighted to have all of you here for the summit. We are delighted to be here together and I really do believe that this afternoon we will be very fruitful and will lead to more opportunities for us to collaborate and work together to keep consumers safe. With that I would like to ask Patty Adair to read the joint statement that the three countries have put together for today's, for purposes of today's summit. Sorry about that. It is my pleasure and honor to read the joint statement. Since 2008, the Central Product Safety Authorities of the United States, China, and the European Union have pursued joint efforts to strengthen non-food consumer product safety and protect the end consumers. Previous consumer product safety trilateral summits have led to improved information sharing and regulatory cooperation among the tripartite participants in order to promote the highest levels of consumer product safety. During this sixth high-level consumer product safety trilateral summit held today in Bethesda, Maryland, Acting Chairman Anne-Marie Burkle, Vice Minister of General Administration of Customs of the People's Republic of China, Zhang Zhiyun, and Deputy Director General of Directorate General for Justice and Consumers of the European Commission, Francesco Fonseco, took stock of the accomplishments of recent years, gathered input from a wide range of stakeholders, identified areas for joint work in product safety, and developed a path forward for future cooperation. This summit focused on the product safety challenges presented by e-commerce, innovative products, and recurring product safety issues, such as products using high energy batteries, for example, lithium ion batteries. The event provided the participants a chance to hear from a variety of stakeholders on consumer product safety matters of interest to them. The safety of consumers is the key area of shared concern for the tripartite participants. The participants have achieved positive results to improve consumer product safety through unilateral actions, through the framework of bilateral cooperative mechanisms, and through trilateral joint activities. Two, the development of e-commerce has created new challenges for government authorities responsible for consumer product safety, in particular concerning the surveillance of the safety of products sold online. The tripartite participants see collaboration with key stakeholders as fundamental to addressing consumer product safety issues in today's global markets. In particular, the participants view the rise of e-commerce and direct to consumer sales, together with rapid growth in the number of online sellers as developments requiring new strategies to ensure consumer safety. They regard easy access to information about product safety requirements as essential, and look for increased collaboration with third party platforms as a key element in outreach efforts. Three, as concrete measures to improve product safety information delivery to online sellers, the participants are taking steps to ensure that each of their jurisdictions will have available a web portal providing the public with appropriate information on the jurisdiction's consumer product safety requirements. These resources can be used directly by e-commerce suppliers and promoted by third party platforms to their sellers in order to help sellers meet product safety requirements, including for cross-border sales. Four, third party platforms are well placed to play an important role in product safety due to the significant amount of products sold through their facilities. Therefore, the tripartite participants welcome participation by several leading platforms during this consumer product safety summit, as well as voluntary efforts already underway by third party platforms to ensure the safety of products they offer on their websites. The participants view as essential enhanced collaboration between third party platforms and public authorities responsible for product safety, as well as continued efforts by the platforms to help ensure that only safe products are offered by their sellers. The tripartite participants also think it is essential to strengthen collaboration and the studies of risks to manage risks associated with emerging products. They also wish to cooperate where appropriate and within the limits of their legal authorities and resources. Its enforcement and enforcement in major product safety matters. Six, the tripartite participants receive review, excuse me, renew their commitment to encouraging the adoption of a culture of safety in product design, manufacturing, marketing, and in the supply chain. Moreover, they encourage effective traceability of products to enable industry and governments to intervene quickly to prevent harm to consumers. The tripartite participants also renew their commitments to collaborate in outreach and training activities and to continue to strengthen communication regarding consumer product safety requirements and policies, especially for new rules and policies and other significant changes. Thank you very much, Patty. That concludes our opening remarks here from the Dias, so at this time we are going to leave the Dias and allow for setup for the first panel. Thank you very much. Is this on? I think so. It's time for our first panel, Consumer Product Safety in the Digital Age. The panel is headed by Mr. Richard O'Brien, who's our Director of International Programs at the CPSC. Rich will moderate the panel and introduce the panelists. Thank you, Patty. Ladies and gentlemen, thank you. Good afternoon. This is an unprecedented situation here. I don't think that there have been in one place a collection of representatives from the major e-commerce companies sitting at one table together. If it has happened, I'm sure it hasn't happened very often, so we're very honored and I feel personally very honored to be here and to be able to moderate this discussion. The first thing I guess I should do is introduce the panel and moving from my left to right, from my left, your right. First of all, Mr. Zhao Shenghei, he's the Vice President, Platform Governance Department at Alibaba, and I think many of us know that Alibaba is certainly China's largest e-commerce company, perhaps the largest in the world, depending on how you define it. Next from Amazon is Anthony Afre, Worldwide Director of Product and Food Safety and Compliance, and depending on how you define it, perhaps the world's largest internet retailer, and I'm going to let you guys do that one out at your convenience. Next from eBay, Mike Dabbs, Senior Director of Government Relations. I'll just say they're huge at eBay, a very popular auction site that I think most of us are familiar with. Next from Etsy, Jessica Kahlberg, she is the Policy Manager, and Etsy is very well known for its handmade and vintage items, and then XBN. Not so very well known, Lee Jian, she's the Vice General Manager. I think in the United States you almost have to be in the internet and e-commerce business to know who XBN is, but they're a huge e-commerce infrastructure company, and we'll hear a little bit about how that relates to the discussion that we're going to have today. So thank you all. As you heard, our session is entitled Consumer Safety in the Digital Age, but as we've been preparing for today, we've been focused almost exclusively on the e-commerce aspect of the consumer digital environment, namely what can be done to help ensure that consumers who order online receive products that are safe, meeting the requirements for the jurisdictions where they live, and more specifically, what can governments and e-commerce companies do to reduce the instances of non-compliant sales. This afternoon we're going to get a look behind the scenes. We're going to learn about what is being done already by e-commerce companies in this regard, and a lot is being done. But first we want to touch briefly on what governments are already doing. In Europe, authorities there have for several years been in close contact with the major online platforms, working out the removal of hazardous products on a case-by-case basis. Very recently, four major online marketplaces, and three of them here today, have signed a commitment with the European Commission for faster removal of dangerous products sold on their online marketplaces. In China, staff of the former AQSIQ, now located in China Customs following the recent government reorganization, has been doing risk assessment and post-market supervision on cross-border sales of consumer products. Here at the CPSC, we've been increasing our contacts with the third-party platforms, and also the information being made available online to manufacturers and suppliers on the ground in China, where we've been working with our Chinese and European colleagues to provide training to suppliers of popular products that frequently ship direct to consumers. You've heard in our joint statement just a few minutes ago, all three jurisdictions are committed to increasing collaboration with e-commerce companies in order to help them help us ensure that the products delivered to consumers are safe. Soon, all three jurisdictions will each have a web portal where suppliers can access product safety requirements for that jurisdiction. In addition, the three parties will each work on new product safety training directed specifically to sellers who use e-commerce platforms. Each of the five here today have agreed to work with us to facilitate the flow of this safety information to the companies using their services. Many of you are familiar with the CPSC's regulatory robot, the online tool to help suppliers and manufacturers understand our requirements. Right now, I'd like to introduce my colleague Shelby Mathis, head of our small business office, who will share with you a preview of our new and improved regulatory robot that will go live in the near future. Shelby? Thank you, Rich. Let me get this up on the screen. All right. Thank you, Mr. O'Brien, for giving me just a few short moments to show a tool that we here at the CPSC are very proud of, and we're working to improve, which is our regulatory robot. As Mr. O'Brien mentioned, we're looking to have this launch at the end of this year. There is a regulatory robot available on our website currently. This new one will have some enhanced features, which I'd like to point out to you guys this afternoon, which would be multi-lingual capacity. You can see in the top left-hand corner of the screen the one that is displaying on your page. It's available in English, Spanish, and Chinese. The robot will have several enhanced language capabilities and will be available on mobile viewers. The entry screen will look like this. You'll be asked to name the report that it's going to generate for you. In this case, we're going to use a stuffed toy as an example. So we've typed in stuffed toy on the screen. And after you click agree and continue, you will move to our landing page, which asks you to select the category of product that you're making or importing into the United States. And we've broken down the universe of consumer products that are under the CPSC's jurisdiction into nine main categories. And if you are unsure what category you should select, you have the ability to use the search bar that is shown on the top of the screen, or to click the question marks that appear in the top right-hand corner of each of the nine categories of goods. The icons will be universal, and we believe those will help people understand what products fall into each of the categories. But this will also be available in Chinese. And we can see on the screen this is what the nine product categories page will look like in Chinese. Because we're moving through the robot in this demo in a test environment for stuffed toys, we will select the second category, which is toys and infant activity products, covering all of toys. And that will take us to a very few questions that the new robot will ask you. The idea here being you will be asked a series of questions for toys. It's about five. You should be able to move through the robot in multiple languages in a few short minutes. You see two questions displayed on your screen here. Do you qualify as a small batch manufacturer? That term will be defined on the screen, and you can hover over and get a description. And to pick a subcategory of good, in this case, again, we'll pick children's toys. And all of this will eventually display in multiple languages, and you'll be able to toggle on the top left-hand side of your screen. The final two questions that you would be asked to answer if you were making or importing a stuffed toy appear on your screen, which is whether or not you fall into two other categories of goods, play tents, or rattles. In this case, you do not, so with a stuffed toy. So we have selected other toy and then highlighted three categories that apply to our hypothetical stuffed toy for the demonstration today. After answering those questions, you will click Generate Final Report, which will generate a final downloadable report in your native language that will list for you all the requirements that apply to the product that you are making, in this case, a stuffed toy or importing, and the requirements that would apply for the CPSC. We're very proud of the enhancements to the regulatory robot, and we look forward to demoing and actually full launching this product at the end of the year. And I appreciate very much Mr. O'Brien's time today. We hope that everyone here will find this a very useful tool in the future with all the enhanced language capabilities. Thank you, Shelby. That's fantastic. And a lot of credit to Shelby and her team for version two of the robot. And I think it's fair to say that if e-commerce suppliers who are selling toys will use the robot faithfully, then we'll all be in a lot better shape when they sell on platforms, sell direct to consumers. So now we're going to move into the presentations by our panelists. And our first one is Mr. Zhao from Alibaba, who will tell us about what his company is doing to help keep consumers safe. Thank you, Richard. And I'd like to stand rather than sit there and feel more comfortable. So maybe I can go to the floor. And first of all, today this is my honor and my pleasure to attend this translator summit. And I'm also very pleased to see so many old friends. And because I used to work in the Chinese embassy here and attended all the previous summits. And for today, that is, I'll try to make introduction about, give you the overall picture of Alibaba. What is Alibaba? And then I will try to make introduction on the cross-border business as well as our management system in terms of the control of the cross-border e-commerce. So I don't know. I need some people help me to turn the page. Thank you very much. Okay. And here? Okay. Okay. Yeah. Thank you very much. And since I just have 14 minutes, so I find it's a big challenge for me because I have a lot of information I'd like to share with you, but I will try my best. If you exhaust my time, please give me a friendly reminder. Okay. Thank you. And so for the Alibaba, it was first as an e-commerce company. And then as time goes on and as the business is growing very rapidly, and then we turn into high-tech company. And right now today, as Jack Ma said, we are already an economy. And when he mentioned that we are an economy, it means that we must do more. We must think more, do more, and take more responsibilities, and try to establish a more open and more transparent as well as more inclusive platforms for all the stakeholders who are playing on our platform. So next page, please. Okay. I need to pay you. Thank you very much. So this is the overall picture. I'm sure you can see it's a little small. And so just to show you that the whole economy, the whole picture of Alibaba. So right now we are trying our best to establish and further improve our infrastructures in terms of five platforms. One platform is for the e-commerce. That is, we have Taobao, we have T-more, and as well as we have the cross-border e-commerce that's Aliexpress, Lazada, and so on. So we try to provide very good conditions for the sellers to play to make their transactions on our platform. So today that's for the overall marketplaces, we have over 10,000 sellers on our platforms. So the second one is we have the Alipay, which we will try to create a non-cash world and so that we can further improve the efficiency of the transactions. At the same time, we try to establish a kind of payment platform which is very healthy, very safe, as well as environmental friendly and resources saving. So this is our second platform. The third one is the logistics. So as you know that we established China logistics. We try to make use of big data and intelligence to organize the delivery of the goods. And so far that's we already established the kind of services like 30 minutes delivery, an hour delivery, and in the future that is our final goal is to ensure the delivery within China in one day, 24 hours, and worldwide in 72 hours, three days. So that's our future work. And then the next platform that is Aliexpress Cloud Computing, we try to provide more services to the small and the medium-sized or for the young people when they want to do their own business on our platform. We try to provide them the services in terms of the big data. And then last one, that is the EWTP. I'm sure that you already heard that it's an electronic world trade platform. So this is what we're doing right now. And we already had a very good cooperation with Malaysia, with Thailand, and in the future that is we will try to establish the kind of platform which can provide the conditions for the small and medium-sized business as well as the young man. They can realize their dream to sell globally, to sell to different international markets. So next page please. This is just to give you some figure to show that our development for the Alibaba group that is in the year 2016, we already exceeded three trillion RMB in terms of GMV. And last year, that is 2017, that's 3.7 trillion. And for the single days, that's a double 11, we call it. And for last year, we already reached 168.2 billion RMB for one day. So this is just to give you some thoughts about the future strategies of Alibaba. In the future, a very new future will focus on the three points. That's international business, rural business, as well as cloud computing. So certainly, as Jack Ma also mentioned, five new concepts. That's new retail, new finance, new manufacturing, new technology, as well as a new energy. So when we can mention new energy, that is data. He believes that in the future, data will be the major energy, major resources. Okay, next one. So this is a very brief introduction about my department as a platform governance. So we have rules, making IP protection. We have for sellers management. We have as well the compliance. So next one. I'll try to move faster. So this is the result we obtained last year, that is in terms of the IP protection. So you can see, I just make two mention, two items. The first one, that is last year, we have shut it down to 240 shops, which have the violation behavior in terms of the IP protection. So okay, right now I come to the cross-border economy since times are limited. And we have two ways of flows. One is for Chinese sellers, they sell to the global consumer through Aliexpress, through Taobao, and then global sellers, they can also sell to the Chinese consumer through Timor Global and Global Taobao. Okay, next one. And right now, in terms of the cross-border economy, our business already covered 220 countries and regions, and we support 18 languages. And right now, we have 300 million APP users. And this is for the AE marketplace, we have here released top five countries like Russia, USA, Spain, France, and UK. And for the daily active users, we already have 60 million. And for the accumulated users, we have over 100 million. And this piece of PPD that shows our marketplace management, we try to do three things. The first thing is the seller's determinacy. The second is the information determinacy. And the third is product determinacy. So in terms of the sellers that is at time they register with our marketplaces, then we will verify their real name. And then whether it's the real person who is operating in our market. And then maybe in the future, with the technology advancement, we will use like biological ways to further verify. And in terms of the product display, that is, we also verify all the information like licensees, permits, certificates, certificates, or testing reports, and so on and so forth, just to verify all the information uploaded by the sellers. And the last one that is for the quality control, that is for the product determinacy, that is, we try to take, make samples and to test the samples we took from our marketplaces and to make sure that what you see on the website, all the product information, they are fully in compliance with what you get. So this is actually the biggest challenge for our marketplaces. It's very difficult to make certain that what you see from the website and it's fully in compliance with what you get when you buy. So next one. And this is just, oh, could not show display exactly. So this actually is our, we try to have more control on the information side and we try to give more information to the sellers in terms of the regulations or standards of relevant marketplaces. Like when we export to the U.S., the U.S., that is, we will try to tell the sellers what kind of standard they must follow when they sell to the U.S., like they must have for some kind of product like toys, they must have for U.S. market and relevant, the major testing items that they must show their concern on those items. So far, that is, we can cover eight categories of products. Next one, please. So this is our problem-oriented product testing inspections. Just now I mentioned that we do the testing just to make certain that to determine the product is the same as what is shown online for the information side. So in terms of the IP protection that we also have our model to take samples and to intercept the goods from the logistic from delivery, and then we send those goods to the brand owners so that they can make judgment whether those goods are the fake counterfeits or not, and then we will take action to the product as well as to the sellers. Okay, next one, please. Okay, yeah, almost. So this one actually is to show that how we handle the cases we received from regulators, from cost consumers, and as well as from relevant agencies. That is, we try to collect all the information from different channels and then we will deal with them within 24 hours. So we will make analysis and then make assessment to the cases, and then we will take action. And at the same time, we will also apply our actions to other marketplaces within Alibaba. And then that is, in 48 hours we will try to give some feedback to the regulators or to the consumers just to tell them that what we have done, and then we will also make a review of the cases to see whether we need to adjust our rules and policies on our platform. So this is the new pilot project we initiated just recently. That is, we'll try to ask the sellers to do more just to ensure the safety and quality of the product, of the consumer products. So we will ask the sellers to provide the certification number or testing report, and then we also will require the seller to provide the main picture when they want to show their product online. They must take a picture of their product to show the logo and to show the certification mark so that we can make more sure that the product is actually the same as what they displayed online. And then we use the manual check system right now and then if it pass and then we allow them listing, if not we reject it. And in the future we will try to use the auto check system to review that part. Okay, thank you. Okay, this is our cooperation with the government. We try to, the regulators, we try to make full use of the data and information obtained by the regulators in terms of the certification and report or testing report as well as other things. We also try to enable government authorities to do the investigations against the counterfeits or inferior quality products. So we have done a lot in this side. And also just a days ago that we already signed the Code of Conduct with EU that is, this is a new development actually to show our cooperation with the government authorities. As for the Alibaba, that is actually, I want to say that we are very open and we are very transparent and we are always ready to further work, cooperate with the government regulators as well as others. So thank you very much. Can you hear me? Yeah, okay, good. That was great. And I think it's amazing. We are in a world where our colleague from Amazon is advancing the slides for our colleague from Alibaba. And if that is not peace in the world, I don't know what is. It's a good cooperation. It's a good cooperation and it was done in public, so you're not in any danger of regulatory violation. Okay. Yeah, okay. All right, should we just roll on? Ready to go? All right. So my name is Anthony Orfray and also I'm turning the pages for Alibaba's presentation. I am also the director for Global Product Safety and Compliance at Amazon. I'm grateful to have this opportunity to talk to you about Amazon. I'm going to talk to you also about our product safety program. So first of all, I'm talking about Amazon. Amazon was created in 1994. And since the very beginning, the vision has remained very constant. Amazon has always aspired to be her smallest customer centric company where customers can, people can come online and purchase whatever they want to purchase online. So that means that we've got a pretty large selection. We've got a selection of several billion products a customer can choose from around the world. And our core business is made of three main models. So one model is where Amazon is the retailer and purchase goods, store goods, distribute goods. In a second model, which is our marketplace model, the sellers are actually leveraging Amazon website and they own the product and then they distribute the product themselves. And then we have an hybrid model that we call Fulfilled by Amazon, FBA, which is a model where the sellers own the product but they leverage both Amazon website and Amazon distribution network. Regardless of those three models, my team, the product safety team is taking a diagnostic approach and the program I'm going to talk about is applying to all three models equally. And talking about my team, I think it's important, I wanted to share with you. I've been a product safety and a food safety professional all my life and there's something that I do differently at Amazon. So when I started with Amazon, I've done what I've always done before, which is to a higher subject matter expert, people with a side background like myself. And that works great. You know, it gave us credibility first of all inside of Amazon and also the opportunity to put standards in place, make risk assessment in place. And that was very important. But I also realized that working and supporting billions of products, we could not do it like companies when they have thousands of products. So I started to assemble a team of more tech people, software developers, program managers, business analysts, business intelligence engineers. And it's a combination really of the two, the tech people and then the subject matter experts, people, the chemical engineers, the mechanical engineers, the two combined are really setting our product safety programs apart, different from anything that I've seen and definitely different from anything that I've built before. So that said, our Amazon product safety program is based on three main pillars. So I'm going to describe all three of them. The first pillar is a set of proactive activities that are going to filter the type of sellers and also the type of product that we sell online. The second pillar is an ongoing monitoring activities where we detect and we remove products that are defective. And then very importantly, the third pillar is about the education of our sellers. So I'll go into detail of each of them. So that's what's on the slide, but it's a little bit small to read. So I'll try to be as descriptive as I can. So the first step is when the seller is activating their account. When they activate their accounts, they have to provide information about their identities, they have to provide information about their bank account, how they're going to be paid, right? As they provide this information, Amazon has developed tools that can recognize past activities from those sellers and recognize whether sellers have a past of providing unsafe or a non-compliant product, in which case it would not be let activate an account. The second thing, the second part of the activity of the account is for the sellers to read, acknowledge, and commit to a set of terms and conditions that include a lot of safety and compliance requirements for product. So now our sellers is activated, ready to operate. Next we've got a number of steps to control the type of product that can be offered on our platform. Starting with something that we call restricted products. Restricted product is a program that we have in place to prevent certain product type from being offered. So for example, it is illegal in most places to sell recreational drugs. So we've got tools in place to recognize when people are trying to list recreational drug and we're not authorizing it. In a similar way, there are categories that are maybe not illegal but that Amazon Deams not suitable for an online platform like airbags. So for airbags, we have decided not to sell airbags, not because the airbags are going to be unsafe or non-compliant but because the airbags require both the product to be safe but also the installation to be done correctly and that's something we cannot offer online. So we decided to restrict completely that those product category. And then for some higher risk categories, we have also programs that is requiring information from the sellers that are going to demonstrate their competence. So for example, in the toy space, we ask sellers to provide certificate of conformities. So children's product certificates in the US, certificate of conformity with toy directives, safety directives in the EU, for example. And then so providing those documentation that are going to be reviewed by our operators gives us a guarantee that the sellers is qualified at least knowledgeable in the toy category. The next level up of filtration that we operate is specific not to the seller anymore but to each product that the sellers wants to list online. So this is going to be the case for example of squishy toys. So in a lot of activities around squishy toys recently, so not only the seller needs to be qualified to offer toys but for squishy toys they're going to have to provide a lab test certificate. So complying with STM F963 or EN71 for us to let them list that particular item. The second pillar of the program is around the activities we're taking to actually detect products that are already listed. So everything that I've mentioned before was pre-listing, now we're talking about post-listing. We have sophisticated tools that are using machine learning and natural language processing that are capable of detecting what is relevant. So we receive 21 million pieces of customer feedback per week. We have tools that are capable of sorting that feedback and to highlight which part of the feedback is relevant to product safety and compliance. So with an example, so if we're not just searching for words but for context as well, so the word fire for example, so fire can be used as an expression like the cells are on fire, so our system would be able to detect that cells on fire, not an issue. But in certain contexts our system will be able to understand that this is a fire with flame actually which is what we are looking for and when we find this type of product we're going to have, we take down the product and we're going to have an investigation by subject matter expert and the subject matter expert is going to contact the manufacturer, is going to contact potentially the customer, make a search also in our warehouse with similar products and based on that investigation we're going to decide whether we reinstate the product or if we're going to maintain it suppressed. Our recall process is working in a very similar way that it leverages electronic tools as well as expertise from our operators, from our associates. So we're going to be able to very quickly and effectively, first of all monitor the website from the different regulators available, we're going to detect recalls and we're going to translate what the recalls means in terms of the product that are being carried on our online shop and then from this we're going to immediately suppress the product, also freeze the product wherever it is in our supply chain and we have also the capability to very quickly associate the customers that have ordered that product in the past and message them within hours of the notification. We're only going to reinstate a product when two conditions are being fulfilled, first of all our system is completely flushed out from recall product and also we receive a certificate of conformity from the manufacturers that new production have been made and now the product is safe and compliant. The third pillar of our programs around the education of our sellers, so for that we've done a lot of surveys to understand what our sellers wanted in terms of communication and we realize that others and language that needs to be adapted to each of the sellers, which we've done, there's different format that works for different sellers. We've developed videos, health pages, e-learning modules, websites, we've got newsletters, we've got online forums and that really helps so the customers, the sellers have an opportunity to come and pick, you know, the contents that is relevant to product safety and compliance that works best for them. To give you an idea of the volume, last year we have developed in 2017 200 new health pages. We also have a dedicated website called Seller University that fixtures 400 videos relevant to product safety and compliance and then our forums just in the past 30 days have seen dozens of thousands of exchange between the sellers and our seller support associates. So with that before I close, wanted to reiterate that I believe in the partnership with between the private sector and the public sector, I think there's great opportunities. We have the same objective to protect customers or the public at large from unsafe products. We have developed for many years now close collaboration as part of the retailer reporting program with the CPSC. We are very pleased to continue like improving that program. A few weeks ago you may have read that we've also worked with Knights, a national institute for technology and evaluation in Japan to replicate a little bit what we are doing with the CPSC in the U.S. And then, you know, also we have developed a website yesterday, a memorandum of understanding with the European Commission, you know, with similar endeavors. And really where we see the collaboration being effective is with all that data that we have in our hands, I mentioned before about those 21 million pieces of feedback from customers on a weekly basis, you know, there's definitely a way for us not just to share that data but also to sort it with the tools that we have in a way that is meaningful and actionable for the governments that we work with. Of course, we also expect and we expect to receive data, you know, from the public authorities we are working with. And we see also an opportunities to work together in terms of seller education. So, you know, we are connected with a lot of sellers, very well connected with a upstream supply chain. And we welcome the input of the public authorities, you know, for developing content that is going to be meaningful both for our sellers and what the public already believes is working and appropriate. So, to conclude, very proud to have developed, you know, processes tools to have people in my team that are making Amazon online shop a safe place for our customers. But I also recognize that our work is never done that we always have an opportunity to continuously improve. At Amazon we say it's always day one, so we always pretend that it's day one. So, with this I'm looking forward to collaborate with you in the future and I want to thank you for your time and attention today. There's enough wire so it should be able to go over. Thank you very much. As soon as Mike has the laptop. Okay, so now we're going to hear from eBay. But thank you very much for that super presentation from Amazon. Great, well thank you Richard. Thanks everyone for being here. Can everybody hear me all right in the back? Great. So, my name is Mike Dabs. I'm the Senior Director of Government Relations for the Americas based here in Washington DC. All of my colleagues up here are experts on this subject. I do government relations day to day. A very good and close colleague of mine, Mike Carson, who you may have met through some of your others, is our regulatory policy lead. His wife is about to have a baby, so I told him this was his baby present that I'd come here and do this. So, I want to thank CPSC for doing this. These types of things are really important for us to come and meet other people and share information and get to know colleagues. So, it's a really important part of our process and how we look through prohibited items and the way to keep the site free of prohibited items as possible. So, let me first start with this slide. This slide is meant purely to confuse you, so you have no idea what I say from the rest of the time, so try to read every number. But eBay is one of the world's largest pure marketplaces. And by pure marketplaces, I mean that 100% of the products on our site are owned and sold by third parties, third-party sellers, to third-party buyers. At this point, eBay doesn't touch the payments at all either. It's done through eBay. PayPal and eBay used to be the same company. In 2015, PayPal split off from eBay. We're currently operating under an operating agreement. eBay will get back into payments, but at this point, PayPal handles all of the payments. So, we really don't touch the transaction at all in between buyers and sellers, which makes for a unique experience in how we go about policing our site and being good stewards. A couple of big facts just to give you the makeup of eBay is that Richard said that we were a large auction site. Richard, I have to get up here and brief you. Lots changed in the last 23 years. The eBay is now 88% is fixed price. So, you go on and you buy right away whatever product you want, 80% of which are new. 12% are still the auction site that eBay was founded and built on. At any one time, there's one or actively across all of our global markets, there's 1.1 billion active listings on the site. 13.7 million new listings come on our mobile apps every single month. We're in 190 countries. Zao, you're in 220 countries. We need to figure out what those 30 are because we've got to get in there pretty fast. So, we'll talk after. So, the scope of how much is going on the site at any one time are problems that all of us up here experience every day in the amount of listings that are coming on the site and going off the site and coming on and going off. All right. So, here's just a quick in talking through how eBay's business model works. So, the seller on eBay will list a product and there are all sorts of rules around what they can and cannot list, but the seller controls that content. They control how it's presented, the wording, the picture on the site. It's a purely seller experience. As I discussed, the item is going to be passed from the buyer, seller to the buyer, and eBay will never touch that product or be involved in that whatsoever. I should also mention that we don't have a logistics business, right? We have different logistics solutions that help our customers, but we don't have warehouses. We don't have trucks. We don't get involved in any of that. So, really 100% of from the sale to the buy is between seller and buyer. The way eBay makes money currently is that it gets a fee from the seller for listing the item and then completing the transaction. There are no fees on the buyer. So, here's how we go about enforcing eBay's policies to ensure that prohibited items are off the site. For the seller, there's a user agreement that they commit to that says they will not put up any item that does not comply with eBay's rules and those rules are always subject to change. We enforce these policies religiously and we do it by a lot of newer technologies and a lot of old school technologies. The newer technologies are we have filters so that certain items as they're listed cannot be priced. I use the example of ivory tusks throughout this as just a consistent example, but if you list ivory tusk, you're not going to be able to put that product on eBay's site. It will block you from doing that. We have all sorts of sophisticated tools to search across sites and see what listings could be in violation of illegal content or recalls or that sort of thing. And then the old school way is we literally have a team of investigators that answer customer alerts that say hey I think something's on the site that shouldn't be on that do their own sort of searches much like the teams that Anthony was talking about a way that really to just scrape and scope the site every day to make sure that illegal products are not on there. We also collaborate heavily with with law enforcement both domestic and international to exchange information and stay on top of best practices. And then our customer support teams are really the front line. A lot of times we'll get a call something may have been listed a little bit differently than you would have thought and a customer may say hey I don't think that should be on your site and then the customer service activates that complaint and then tracks it back. So if you go on our site everything's very clear and laid out. There's 54 different policies that walk through our prohibited and restricted items. You can go to this on eBay it's very easy to find of course and it will list out each one and then go through that policy. We are changing these policies weekly or monthly to be aligned with new regulations or changes in different countries and what's happening. So if an item is recalled which is where we've just done extensive work with the PSC and an area that we are very active in. We kind of list on our site how you can find out about recalled items and this is both for seller information as well as for buyers. When we do have a recalled item we give it three different ways. First is that it's allowed. It's not currently subject to a recall that potentially the recalled happened way in the past that product's not subject to it or so on or just a product that was never subject to a recall to start. Second is restricted. These projects are subject to a recall but the sale is not prohibited so it gives you links to questions what you need to follow for example cribs, the federal safety standards, car seats they have to comply with federal motor vehicle standards that type of thing and then not allowed is currently under recall not allowed to be sold. So we try to make this very clear very easy for the seller to understand when listing. We spend a lot of time on seller education. So eBay is a company that within it has in the U.S. hundreds of thousands of small businesses that operate their businesses in part or in whole on eBay. Internationally we have millions of small businesses that do this so keep feeding information to our sellers about how to stay on top of information and where to go to is a core aspect of what we do. We do this in every country that we're involved and an earlier point is that eBay has 26 sites globally. Big ones are the U.S., U.K., Germany, Australia but you know Canada, Italy, Spain others but to the 190 countries you can if you're you know for example if you're in Brazil and you want to get on to eBay and buy something you certainly can or sell but you'd have to access one of those 26 other sites since we don't have a Brazilian site. So you would go on to the U.S. site, you'd be translated in Portuguese, you would list your product, you'd buy a product and so on. So we really focus on those 26 areas where we have sites but then also every other country where there's an issue we try to have information and stay close with those regulators. So a core factor of what we do is global decision making which means if there's any product that's banned in any country for any regulatory reason that product will not appear on on eBay site and we do this for that same reason of a buyer not trying to circumvent a country's laws by going to a site in another country and then just having that product exported or imported in. So Elvis is in the building, everyone awake? So one way we do this is to find the listings and find how we identify this. We have a system that's called that's called Elvis and we flag these ones that are different ways that we look at these one of which is that we flag the items that potentially could be problematic for review. And so an example of this is to go back to the ivory tusk. We've seen different pseudonyms being used for for what would be an ivory tusk and you'll see something on there something like you know ivory coast blankets or something like that that has come up before and that will catch on in the dark web that will catch on within direct conversations and then so you'll so our investigators will see more of a pattern of that on there. Now we haven't seen ivory tusk in a while but but just using it as an example. So those will get flagged there'll be an immediate investigation into is that really an ivory blanket from the ivory coast or is that a way just to get around the filter if it is and then of course it will be blocked. Blocked is items that are no longer allowed and they're simply blocked you can't list them if you try and then messaging is you know we do a lot again messaging out to buyers and and sellers. So how do we get our information for our filters which is just critical? Regulatory agencies serve as a as such a huge source of information and collaboration across the world. Law enforcement agencies as I've said industry we have a really strong relationships throughout industry to to make sure that different products that that that come up are not on our site. Internal we get flags all sorts of ways and then and then member reports so it's a real different you know different basket of how we get our information to keep the site policed. So here's two examples both of which you won't be surprised are when we worked very closely with the CPSC and but just ways in how this works so you all remember that the the Samsung Galaxy phone problems we worked you know very closely both with regulators throughout the world CPSC and in the U.S. and others as well as Samsung to both you know educate the user as well as block the listing so that when someone's tried to list a Samsung phone that was currently under recall they weren't allowed to do it it gave them a link as you'll see on the screen to the CPSC gave them more information so that these stayed off the site but that they the seller stayed educated. Second example are hoverboards which we talked about a bit I think at the very beginning and some of the examples but again here you'll see that we we give a problem for the listing that's been blocked but we we give information of going to CPSC and then if it's been certified to meet the U.L. standards you know the ways to go about in in listing that so you know there's there's the eBay company if you know anything about the history of the eBay company it was founded on the premise that the people are fundamentally good but when you get 1.1 billion listings sometimes that doesn't always happen and so we have to go about very diligently in a in a in a process in what to do if if this is being abused so we talked about how we remove our listings the steps that we take with a seller first time they put one on will give them a warning to take it off we monitor that very closely if it's not taken off we take it off if they keep doing it they'll get a selling restriction and very soon after they continue to abuse the rules they will get an indefinite account suspension and this does happen and it happens I wouldn't say frequently but certainly enough and then you know what else can we do if sellers you know don't comply we always work with the authorities very actively we report illegal listings we you know request suspension of criminal sellers accounts and we look for user user data request so thanks again for the time much appreciated I look forward to any questions thank you Mike and I and I want to thank the panelists for observing the timing very carefully yes I am sending them threatening notes but they're being really good about it too so Jessica at Etsy what are you doing thank you hi everyone thanks for attending and thanks for all of the panelists I'm going to try to fly through this a little bit quickly being cognizant of time so I'm going to talk a little bit about what consumer safety means in a rules-based marketplace which is slightly different from my colleagues on the panel so I'm Jess Calberg I am the head of global policy at Etsy our policy team is responsible for writing all of the rules and regulations for our members when engaging on our site that's things that you can list for sale what types of behaviors you can and can't do on our platform what happens in case of a dispute etc you know we write the terms of use that nobody likes to read that they just sign up for and totally give away all of their rights but you should absolutely read what you're signing up for I'm going to talk a bit about consumer safety on our platform but first I want to talk about what Etsy is because we're kind of the small fish up here so what is Etsy Etsy is a 13 year old global platform like eBay we're a two-way marketplace we don't hold any of the stock ourselves we don't see it we don't investigate it we don't touch it we don't hold any of the products ourselves so we have about two million active sellers on our platform and they specialize in selling handmade items vintage goods which are 20 years or older and craft supplies the majority of our sellers are individuals so just a single person running their entire business start to finish creating their goods listing them online shipping them out the majority are actually women and most are based in the U.S. though we are a global platform our buyers really come to our community to find things that they can't find anywhere else we like to think of ourselves as the place that you go when you want unique goods when I think about recalls and consumer safety my mind usually goes to recalls of food products large-scale manufactured items tires baby products things that you wouldn't necessarily associate with handmade or vintage which is what you would find on Etsy so the types of items that we see on our platform and the things that we write rules about are going to be slightly different though we do see recalls and safety violations in two main areas which would be in handmade goods and vintage products so we have five general steps for consumer safety again keeping in mind that we never see the actual goods themselves that our sellers are listing like Mike was mentioning we rely completely on what our sellers are uploading on the internet and while we would like to think that everybody is fundamentally good and doing the right thing and they're totally transparent that's not always the case on the internet so we have to have some rules in place for what happens if either they're mistakenly selling a recalled item or they're doing it on purpose so I'll go through each of these items individually the very first step of course is to create a policy around those items these are screenshots from Etsy's prohibited items policy and that's etsy.com slash legal slash prohibited this is a super detailed policy that goes through the types of items that are regulated on our on our platform that could be anything ranging from like hate speech drugs human remains other strange things that we find in endangered species but we do specifically like to call out dangerous items and recalled items especially this helps us show to our sellers as they're onboarding to our platform that they need to keep in mind that recalled items cannot be sold and every seller on our platform is subject to this policy globally so the next general area is identifying the risks of your platform recalled goods and consumer product safety those are two huge areas as I'm sure we can all attest to especially those of you in the field when you're writing policies for your own platform you need to really write ones that apply to the types of goods that you're actually seeing so the risks for Etsy are not going to be the same for eBay or Amazon what we did a few years ago mostly in collaboration with the CPSC is we were talking mostly about vintage goods because that's where we see a lot of recalls and the CPSC kindly provided us with a list of common vintage goods that are still available for purchase that are subject to recalls we then compared that list to the types of things that we see listed on our platform not everything's going to appear but we noticed that the main areas and things that we're seeing listed pretty frequently fell into a few areas such as drop side cribs we get lawn darts pretty frequently and that's one area where people do know that they're recalled and they call it out in their listings but they list them for sale anyway and we also see corning wear percolators that have been recalled because there's a lot of confusion about which ones you can and can't sell on the handmade side that's really interesting because there are constantly new trends new types of products that are being listed and emerging in the marketplace so we also work with the CPSC and other regulatory agencies just to notice what are the upcoming trends for us in handmade that usually falls into the categories around children's items hoodies with drawstrings in them and something called baby bling which was an interesting trend a few years ago where people were putting Swarovski crystals on pacifiers and other things near the baby's mouth very strange not sure that's an amazon risk area you know the next step of course is enforcement something that I say internally to my colleagues a lot is that I can write the best policy in the entire world and people can read it and really understand it but if nobody's there to enforce it there might as well not be a policy mike went through a lot of information about how ebay enforces their policies ours are pretty similar we have a marketplace integrity team they're based in our trust and safety group and they use a combination of automated filters machine learning their own scrubs that they do themselves on the front end just searching manually as well as flags from our community so anybody can go to any listing on Etsy scroll to the bottom and click on a link that says report this item to Etsy you just fill out a quick form and that'll be sent to our team of specialists to review and take down content we always see new trends emerging this is not something we can necessarily predict ourselves while we're experts in our marketplace we're not experts in emerging risk trends and consumer safety concerns so we do rely on industry experts to communicate with us and then we're able to build that into our proactive enforcement and I'm going to have a few different screenshots here on education because we think it's super important this is another screenshot from our prohibited items policy as I mentioned before the vintage items that we see most frequently the corning wear percolators lawn darts and dropside cribs we wrote those directly into the policy itself we did this a few years ago after years and years of taking these items down every single day and then receiving emails from our community saying why didn't you tell me in the first place I had no idea so we just built it in the policy itself seems like a good idea when you see the word recalled items in Etsy orange that indicates a link so if you click on that it goes to recalls.gov that's a really amazing us-based website where six different regulatory bodies feed in all of their recall information so you don't have to be an expert or know who exactly is the person who's managing that sort of like regulatory content you can just go there and plug in the information and find a lot to about that and that includes like the FDA the CPSC etc these are some screenshots of our listing flow so I would love it if every single person actually read the policies and memorized them and took it to heart but realistically this is the internet you hit a checkbox you don't read the thing you just keep going so we decided to build it into the way that sellers list their items for sale on Etsy so the top screenshot is when you're choosing a listing category so you type in the type of item that you're selling and we show you the types of categories that you list in but if you're listing in a really regulated area like for example hoodies which tend to have drawstrings especially for children we pop up this little message that says items in this category may be subject to legal and safety requirements when you click on learn more here this gives you a really robust FAQ that provides you with more information so this one in particular is for children's clothing and products we collaborate with both the CPSC and other international regulatory bodies to produce this content like I mentioned before Etsy is not the regulatory expert in this field so we create this educational content as a collaboration so that we can provide links out to really fantastic resources so their sellers get the direct information from where they need it and another thing that we like to do is provide ways for our members to interact with each other and get information and be able to give each other advice so we have public facing forums where we've hosted some really great Q&As with some CPSC employees in the past this is part of our teams feature where sellers self-organize into small groups and they can help each other with their businesses a few sellers on the platform created this group itself without any input from Etsy itself in 2010 in response to the consumer product safety improvement act of 2008 and the former CPSC small business Oms Budsman Neil S. Cohen would jump in answer a lot of questions provide a lot of feedback and that was really instrumental in helping people especially small business owners in the U.S. feel a bit better when they're bringing their toys and children's items to market and then finally something that I think everybody here has mentioned is just continuing to reiterate on your policies you can write the best policy in the world but if you set it aside and never look at it again it's going to be outdated really quickly so it's really critical that we're constantly having that feedback with regulatory agencies industry experts colleagues in our field to update our best practices and industry standards I've said it over and over again we are experts in our marketplace but we're not experts necessarily in consumer safety we want Etsy to be the safest marketplace it can possibly be and we can't do that without collaboration and help from all of you so thank you so much Jessica you will no doubt have noticed that we pushed back from the gate a few minutes late and therefore we're not going to land on time but we do want to hear completely from each one of our panelists and the content so far has been super and I'm especially interested now our last panelist Chen is from XBN and as I mentioned at the front end they're primarily an infrastructure provider infrastructure and logistics if I've got that right but we'll hear more about it and and how that intersects with the product safety world should be especially interesting so please take it away thank you thank you Richard and thank you everyone to be here I'm really honored to be here to share what our experience and our perspectives about the products quality control and the customer safety insurance from XBN yeah compare with all of the famous and leading ones we are really small and young here and I think everyone here are thinking about who is XBN you know what is the suit I understand for so I will spend a lot of time I'm sorry I will spend some time to tell everyone here what who is XBN and first yeah here okay everyone can see it yeah it's a bird here yeah that is why there is a bird here because that's where our name came from actually XBN these three lighters is the initial lighter of our Chinese name which comes from a Chinese idioms that come clumsy birds have to have to start start flying earlier we are very young most of our a lot of our parents and the teachers will tell us will use these idioms to teach us this idioms comes from Asian story that mother bird have had six six birdies and the smallest one is very weak so it's always are very hungry and cannot to have enough enough food compared with the other ones so it start to get up early and exercise more to begin to became the strongest one and became it became the first one to reach the destination to become the first one of the the brothers so that's where our name came from yeah because we think a little bit familiar with this story we actually about only four years old right now we cooperate in 2014 compared with all of the platforms here about really young but we think if we keep on innovation and working hard we can also reach the success here are coming about actually what we are the I mean our business business model here everyone can can see here that actually we are connection from the enterprises and the customers but I think our name is very unfamiliar for for the I mean for everyone here because kindly we are invisible from for the customers because what we are doing is not to build up directly trading platforms what we are doing is to help help the sellers the manufacturers to use the e-commerce platforms high-invention to lay and easily and then sell their products to the customers all over the world so what we are doing is like a comprehensive service platform you can see like oh the the character is really small yeah the we have offered like three services the first one is the e-commerce operation and the second one is the smart marketing and the third one is supply and chain services but using all of these services the enterprises can manage their online I mean e-commerce business very well and then bring the high quality products to the customers yeah that so that's what as Richard has introduced what we are doing our core is also like to introduce the high quality enterprises to help them to sell the products to all the world is not I mean all of the enterprises and on the customer sides we insist on to give the customers more choices about the high quality and the safety and the price in fashion in patient products here I will go with our quality control systems there are five aspects the first one is the factory inspection and the second second one is our quality control system and the third one is the product inspection and sampling and the first one is what we want to introduce is our traceability system that is like a tracing system and the fifth one is the guarantee deposit mechanism so then I will explain the each part detailly and I will use some example here the first one the first one is our verification vendors that means the factory inspection this part is that for the every manufacturer or the enterprises registered on our platforms we will ask them to pass our rules about the factory inspections we will cooperate with the third party certification companies to go to the manufacturers to collect their their information about their their management and their researching and the factory factory situations and then to give them like a certificate we will issue the certificate for all of the vendors combined with the the third party third party institute institutes that means all of the manufacturer must pass our rules we will to check all of their things so that this one is the control about the manufacturers and the second one is about the product verification all of the products that entered our platforms we will ask for all of the informations you can see on the left side that will contains the brand the details and about the manufacturer information and the year certifications such kind of the informations then I will we will also to ask them to upload their their trademarks and the certificate they have to our platform and we will collect all of the informations to ensure the products is a qualified and and safe products and based on all of the informations and inspections we have done we will build up a credit file based on our big data we draw a digital portrait for each registered enterprises based on big data system we established a credit files of suppliers according to platform transactions and the monitoring data of sale and storage from overseas operation centers to control the product quality and give the enterprises quality improving advices and also if there are their products have some quality issues or there are some safety potential safety problems all of the information will enter this credit file and we will have a record of that and also we know that for the certificate for the products is really important because that will increase the trust of the customers to the products and that also is the the manufacturer will benefit from them to make their products more competitive and can by I mean by by by getting the certificates the products can enter different markets and then here is the next step is about the product inspection and sampling for the first one for the first step is about the manufacturer inspection and the product thing and here it will be related to our supply and chain services for one part is besides the initial inspection process we will ask them to inspect the quality I mean to to periodically we'll ask them to send the sample to our platform and to keeping the check of the of the manufacturer and the products and also for the inspection of the factories is not like one-time inspection we will also follow in the situation about the manufacturers and also here about the product inspection that means not only the information upload by the manufacturer is enough as we are offering the supply and chain service for them this means that we are we offering the logistic the trading service and also the last mail for some of the managers we will offer them the last mail delivery services so on this part we when their products are entering our collective warehouse in China or in the I mean in that place we will keep checking about the products to ensure the information matched with the real products on this way and also when the products are entering our overseas warehouses in the destination ward we will also keep following their quality situation and ensure the quality by this so here comes from the tracing our tracing accessibility applications as I previously have introduced is mostly on the control methods that's on the I mean the factory the products and the logistic part the supply and chain part but and also regarding the customer the I mean the product safety parts we have a really I mean that is our responsibility like to doing to increase the trust between the sellers and the customers it's really important for some time maybe it's not like real maybe there are I mean the transparency of the information and the I mean a place that given the manufacturer and the sellers to collect all of the information is really important so that's why we create our traceability is can this traceability is just a name of our tracing application application yeah for the products that I mean the products from the experience systems there will be like kind of QR code on the package of the products and the when the consumers who downloads their application they can scan on the on the code and can see the okay can see all of the I mean the whole trans uh whole information about the products because it's the I mean the character is really small here you can see that in the I mean the between the picture that shows the information about the manufacturer the products and also the whole logistic informations by doing this we think it will be offering the customer a good way to trace the whole procedure and to keep the transparency of the information and can know the products is is a safe word to control as quality and also this application has also another function is that if the customer finds some maybe quality issues where there may be some potential safety problems they can just write a feedback on this application and other customers can see this and also when there is a product is unqualified or there are some potential issues we will also to show a product safety risk notice to uh give the customers alert of this they can to see whether they will know that or maybe they will more uh you are aware of of that so that's what we are doing right now and also as mentioned in the joint statement some for us we have right now we are launching this traceability application actually we really want it can be more popular and it can be a way to connect the suppliers the customers and and also the regulators it can be a place each one can can join this chain and to share the informations and can keep on I mean keep on the same pace and to solve the problems more efficiency yeah here is the the final one is about our guarantee deposit this is this mechanism is just like to ask our suppliers to okay to raising to read this way it's just a way that we're using to raising the enterprises awareness of the product quality and safety and also the elective property protection and also when there is a infringement of the customers rights or the api rights we will also help the regulators to to do to protect the vehicle rights about the customers and also other enterprises so that just the five aspects what we are doing about our quality control system and our safety ensure system and here is just our some basic ideas about about the future first one is also we are very eager to we are willing to develop our collaboration with the of the regulators to doing the inspection and using our right now systems and like the our like technique systems or the overseas warehouses and also we are also welcome more and more suppliers and the customers can enter our traceability system can use it can use it and make it more efficiency and also the second one is about the linkage maximum for managing these honest companies this is that we are very willing to cooperate with the regulators if they find some suppliers or sellers who have some quality or safety issues we are eager to cooperate with them to do to do some displaying ways or maybe to give the customer more notice about this so that's just some I'm sorry it's just some ideas about us okay thank you very thank you very much for that ladies and gentlemen I have to tell you that virtually everybody up here traveled at least hundreds and in several cases thousands of miles to be here to talk to you for 14 minutes and and in each of those 14 minutes they were loaded with the information that we wanted to know so let's give the whole panel a really big thank you now we're not going to be able to take questions that the time is an issue but the questions were submitted in writing and we'll try to work something out we'll leave the registration page up for a couple weeks and whatever we're going to say about dealing with the questions we'll put that on the registration page for this event so that you'll know what's going on with that and I'll talk with the panelists and we'll see what we can do thank you patty way we are going to take a short 10 minute break but before we break a question had come up about whether panelist presentations would be available so this is how it's going to work if the panelists plan to make them available we'll post links to their websites from our from the cpsc's registration page for this summit and that will be on the the cpsc summit page registration page next week remember if you leave this floor you have to go through security again so that's going to affect your getting back and we're going to take a 10 minute break so that puts us at about 350 I believe thank you