 What transparency in healthcare is sort of a, it's a buzzword. So you hear it a lot, transparency. For me and our organization, what we're thinking that means is, on one hand, accountability. So sometimes, even though it's uncomfortable, hospital administrators, medical professionals, when they see their numbers compared to other hospitals numbers and other providers' numbers, they make changes. And the other thing is being able to engage with consumers in a meaningful way, using data and transparency. So that's this idea of creating a culture where a woman doesn't feel pressured to have a C-section, where she knows that if she wants to give birth on her terms, she will have a better chance of doing that. And she was a hospital that might be more suited to their preferences and values. You know, we all have the same goal here, which is to keep moms safe so that they can be healthy and strong to raise their babies.