 Hello and welcome to the session. In this session we are going to discuss the following question and the question says that What is the rate of return for a new marketing program that is expected to cost $600,000 over next 5 years can deliver an additional $700,000 in increased profits during the same time? We know that rate of return is given by return minus cost of investment whole upon cost of investment into 100%. With this key idea we shall move on to the solution. In this question we are given that a new marketing program that is expected to cost $600,000 that is cost of investment is given as $600,000 and it will deliver an additional $700,000 in increased profits. So here return is given as $700,000 and we have to find the rate of return from the key idea we know that rate of return is given by return minus cost of investment whole upon cost of investment into 100%. Now putting all the values in this formula we get rate of return will be equal to $700,000 minus $600,000 whole upon $600,000 into 100% and this is equal to $100,000 upon $600,000 into 100%. On solving further we get $16.66%. Hence rate of return for this new marketing program is equal to $16.66%. This is the required answer. This completes our session. Hope you enjoyed this session.