YouTube home #DearMe
Upload

Loading...

Dramatic Shift in Marketing Reality (Scholz & Friends)

184,468

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Dec 30, 2008

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.

Don´t you have something interesting to say? Mailto:engage@s-f.com

Loading...

Advertisement
to add this to Watch Later

Add to