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Published on Sep 21, 2016
When firms offer up a percentage of their revenue to charity, is this a purely altruistic act? Adriaan Soetevent explains how, given a high enough offer, companies can actually make more money out of the higher sales caused by the arrangement. Filmed at the European Economic Association's 2016 Congress in Geneva.
A Commercial Gift for Charity Adriaan Soetevent, Te Bao & Anouk Schippers