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Published on Jan 5, 2012
Brian Solis interviews Jim Farley, Ford Motor Company's group vice president, global marketing, sales and service. He is the company's most senior marketing leader, reporting directly to Alan Mulally, Ford's president and chief executive officer. His appointment marks the first time Ford has a single global leader for marketing, sales and service.
About Brian Solis: Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.