Loading...

Mobile User Acquisition 101 - What is LTV?

1,308 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 5, 2016

Link to Agamemnon: http://agmnn.co

In this video, I provide a very high-level overview of the concept of Lifetime Customer Value (LTV) within the context of marketing a mobile app. LTV is the cornerstone of mobile user acquisition and so it's important to understand as a concept for people entering the field of mobile marketing.

  • Category

  • License

    • Standard YouTube License

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...