 Terrific, I think this fact that, you know, the fraternity recognizes you and you're part of the fraternity, so obviously it's a great feeling. Any award, especially like this, the Network C of the Year is a good feeling. I mean, at this job for three years, you'd be very happy with what has happened. I think it's a great idea because, you know, you're recognizing not only the work but individuals. So what happens in the industry, unlike the fraternity industry, which is, you know, people are front. So here are especially a lot of youngsters. I mean, we are purposely very happy to receive this award. But a lot of youngsters, you know, under 30s, the network, the market heads, the legal heads. So I think it's a great idea. You know, the people behind the work are being recognized. It's slightly different from what happens in all the other words. We've been doing very well. You know, I mean, our digital company interactivity is firing. The beauty is you have two main agencies, Roadstri, UMM and Initiative. Both are doing extremely well. But for me personally, that's one. I'm, as you notice, and we saw my separate speech. I'm also very proud of this industry. And the fact that we've got a lot of initiatives going last year, you know, and I was in some small way part of that. The BAC launch happened last year, which is a big move. We are in the process of launching the ABC digital ratings. So the fact that, you know, the industry is moving to global standards in this country, we had measurement, we had everything else. The practice which you're bringing to players makes me very happy. So not only for my companies, the three or four major companies which we have under us, but definitely for the industry also. So I think there will be challenging times. You know, for every good time, there is a bit of effort. Like some, the market is going to be slightly, I won't say choppy, but it's going to be as high as and low. Some companies will do well, some will not do well. So I think the tough will survive. But the thing is to hold the morale of the teams, you know, and through thick times. The good times everyone sees. When the tough times come, then you have to manage your teams and hold the morale.