 Here also that some people for some people design will mean it's the visuals I gave you examples of colors I gave you examples of the look and feel so that is largely the visual part So there might be people who'll say okay, you know if you're talking of design We'll make sure that we have a good-looking thing. We'll get our visuals right, but what about the UI UX part? So design when I talk of design after the strategy when it comes to execution It's a blend of UI UX and the visuals and the way you communicate to the real world out there again. This happens When you're dealing with I go back to the same point when the business owners and when you as a developer are talking to them Make sure you give them the holistic view of how all these three aspects should be planned. Don't leave anything behind I mean the you know client sometimes will say, okay, it just looks good Let's just I'm okay. You know, you've got your design amazingly well But if your navigation is not in place if you've not got the basics, right? Like I'm sure a lot of us are aware of the fact that on a website It is said that the left side of a website and the top part is supposed to have the maximum attention It grabs the maximum attention of users. These are the basics But surprisingly sometimes when we get so deep into the tech world We actually forget about these basics and we've invested amount huge amounts of money into getting our techs, right? But we've kind of lost the basic psychological aspect the human connect that's actually making those decisions So make sure these things are all in place coming to the I was actually surprised to see this nowadays wordpress is almost become like a Second word for websites. That's how we say that yeah wordpress. It's all about websites But the real definition which I found when I was doing my research is that it's a content management system When it says it's a system I think that's where wordpress itself has clearly defined that it should not look at anything in isolation Why do we always focus just in the technical aspect? They've developed a system which has to Consider the thinking the basis the strategy the visuals It's beautifully made to get all of this together So I would really suggest that we should look at it as a holistic thing and not get into the isolation part of just Getting our SEOs right just getting the the technical bits, right? But look at it as a whole overall aspect so that you can get the best results from it So it all boils down to the same thing ask the right questions Understand why you're doing things understand why it should be done. Who is it for and if? These things are all in place if you've asked the right questions I think it'll do it'll become really easy for you to connect the dots the platform I am not sure if the number has increased, but I came across that it has like 43,000 plugins. That's like a huge number I'm not even sure if all of them are completely utilized in the real world. It has Customizations there are like the Yoast SEO. Yes, I had no clue when you know About how it works, but when we started understanding from our users point of view that we have to make things simpler for them You have to make our life simpler the answers are all there So if you go in the right direction if you write ask the right answers the platform I don't think is the challenge I think it has enough options if there is something going wrong if you're hearing a feedback that you know I don't like this website. I don't even know how to find things around this place I cannot blame the platform I think you've went wrong where you know how you planned it and how the design was actually executed For the ones who've already created a website to the ones who've designed things I think just go back and do an analysis of what we've created or somebody who's got one created for themselves This could be even for the bigger companies I will not shy away from asking them also this challenge that just analyze your website Is there something where you feel comfortable being in that place? Is it very easy for you to understand? Is it in the first go you understand the message that it is bound to convey? I mean when you look at a website, is it the first time are you getting a sense of what it should stand? Whether you want to talk about say just an introduction of your company Is it the first project that you've just spoken about the new product you're launching? Are you getting it all right? Are you creating a hook? Are you creating that interest that the customer should actually go and look at the other pages that lie beyond the first page? If you're not if you yourself as a user feel that after the first few scrolls You want to just come out of it that means the others will also have that challenge If you feeling that something is too bright something is not working Take note of it if because if your subconscious mind is telling you that there is something that you should surely check in that space Distractions that is something that I have really pointed out This is a common mistake not the big companies, but especially the smaller business owners make They feel that when they've made a website especially on the home page, you know You want to tell everything to the customers? Oh, you know just let's tell them pictures tell them about what we do tell them about all our products But that's not the best way. It's actually distracting. It's actually confusing for the user The customer will know have no clue of where he should focus He'll just feel bombarded with information. All he's do he's gonna do is exit your website So I would strongly recommend to avoid these errors So I would almost come to a close of this talk, but I would want to talk about a quick Brief personal mission that I have is that I want to really enhance the quality of design that Especially country like India has to offer It's really undervalued as a system undervalued as a principle as a science wherein There are you know challenges that are faced in terms of career options in terms of those who are wanting to get themselves Educated in this space. So as we go forward I would really want that this science this principle because I think it has the power We're currently in that phase of having an economic slowdown But this really has the power if implemented correctly it could produce better results for businesses It is one of the key principles of course I'm not saying that you know everything else should be neglected But if this is got this if you get it right, I think it can really turn the tables So I would be very glad if everybody here could at least start thinking and start planning and start thinking of design as Something which is your groundwork from where you should take things forward so Yeah, with that I would probably close this Session and I would run through a quick brief that what we spoke about was setting your goals Understanding your audiences getting the three aspects of design right which is the UI UX visuals And then picking out the tools and then doing all the match the column so that you get the perfect results with your Customers who are ultimately the most important things it should not please to you as an individual as much as it should to your customers So I hope we see much better looking websites in the coming years and WordPress I think the platform is there. I cannot doubt or challenge it. It's just about making the right choices and asking the right questions Thank you