 The Chico State Forensics team is flying back from a tournament this weekend down in Northridge. While there are a lot of memories from the weekend, one that rings the truest. We're watching one of our fellow competitors compete in a event called after-dinner speech which is a humorous event. We saw a bunch of events on recycling plastics to the decreasing use of blackface. But while there's all these complicated speech topics, the one that actually plays first was that of a sarcastic. We see that while this person chose the most simple speech topic possible out of the entire room, he was still successful. And so this brings us to today's quotation by Albert Einstein that makes everything as simple as possible, but not simpler. Today we will completely agree with this quotation by analyzing two main areas of analysis. First of which being the use of shock advertising in media and secondly, test strategies in classes. So first, shock advertising in the media. If we look to Scudder in those articles in the 2009 edition of the Public Editions Review Magazine, we see that shock advertising is the use to make your campaign as controversial as possible. The amendment of Border Patrol Group do this by dressing up in full camera gear and holding an automatic weapon. By creating this controversy, they garner attention to their cause. Instead of going out and handing out petitions and being extremely lengthy with their description of the cause, by simply doing this, it allows the opportunity for people to look into what they do. And therefore, garner more attention for the cause that brings my advocacy to their campaign. Secondly, we see that in the classroom, sometimes while people are taking a test, they strain themselves while thinking so hard with what to answer for a simple multiple choice question. When in fact it's usually the answer that first rings the strongest chord with you. And if not, there are simple test strategies to use, such as choosing either the longest answer or the shortest answer. It is choosing this simpler route than stressing yourself out in order to ensure the better grade in the class. Some people, while studying, is extremely important for success on the test. Simply going into the test room with the proper mindset can set you up for greater success. At this tournament, I was a little upset when the sarcasm came about first place. But if we look to the wisdom of Albert Einstein, we see that he followed the simple quotation that makes everything as simple as you can, but not simple. We've analyzed this today by looking at Scudder and Mills' definition of shock advertising. And secondly, by looking at some simple yet effective test taking strategies. And so as you go out there, if you want a campaign against illegal immigrants coming across the border, or just do well on a test that might have to do with illegal immigrants, you can make sure that either through shock advertising, get your message across, or just take the easier route on the test.