 your core values should be your North Star. They should be your guiding light. In every decision that you make, they should be in perfect alignment and in harmony with your core values and with your beliefs. But unfortunately, that's where a lot of groups stop. They've got the core values on their website, they've got them on their trifold brochure, but just having those core values and beliefs is not enough. You have to ask yourself, does every person on your team, in your school, in your organization or business, are they doing the things on a daily basis that are in alignment with those? So now we have to look at behavior. See, we're either going to build culture or we're going to erode culture. And this happens with every person on your team, with every decision that they make. And while we're certainly not concerned with perfection, we do wanna make sure we're motivated by progress, which means it's so important for the vast majority of decisions made by the vast majority of your team to be in alignment with the culture that you're trying to create.