Years ago, social media marketing was just an experiment. But now, social media is used as a low-cost conventional tool in marketing. Social media is a combination of technology and social interaction. These tools are internet and mobile based. The few most common are Facebook, Twitter, Google+, YouTube and Instagram.
Social Media allows marketers to broadcast their brand and to communicate personally with audience, customers and potential clients.
Ruben handles the social media department. He is responsible for creating marketing strategy for the specific needs of each client. Ruben saw the great opportunity of using social media sites as a venue for business. It is where business owners are able to communicate direct to the customers and reach them wherever they are in the world. "This is what we do; we deliver professional online marketing strategy for our clients."