 Welcome to Transformation Talks. I'm Tairu Hassan, the director of Brightline. Brightline is a project management institute initiative dedicated to helping organizations bridge the gap between strategy design and delivery. Today, we are privileged to have with us Jamila Mendoza, who is founder of space management and the Institute Council Deputy Leader. Jamila is a business executive, world after and space industry specialist. She has established the foundation of space management to further development of downstream space services globally. She also serves as the University of Stavangerda as Institute Council Deputy Leader to contribute to the university's vision and strategy in Norway. One additional thing that I will say is Jamila is a member of the Young Energy Committee of the Norwegian Petroleum Society and Space Generation Advisory Council in the task force on space policy. She's also a pioneer in the development of the carbonization transformation process and strategic sustainability. And for today, our focus will be about a specific topic, very important topic that where we see some transformation happening. It is about the commercial space industry. How can we look at exporting value to the world for maximizing sustainability, social responsibility and profit. As we know, in the past five years, there have been a lot of increased operations across the different industries for enhancing human life and economic growth. The commercial industry is contributing to ensure that key dimension of sustainability, but also social responsibility with different stakeholders like as communities, environment and businesses for influencing their growth. Through the talk that we'll have today, Jamila will aim to raise awareness on the potential of the commercial space industry, as well as appreciating that space goes beyond launching rockets. And at the same time, she will aim to sparkle an understanding of how the commercial industry can transform businesses, human life irrespective of the regions where one is. Without taking longer, Jamila, I will ask you to come on screen and welcoming you and giving the view of the floor to discuss this important topic with the audience. And we really are thankful for the time that you are committing to engage with the audience today. Welcome everyone, Jamila. It's a great day to see what opportunities car offers a potential industry as the commercial space industry. We had 365 days for continuous improvement and to see what opportunities we can enhance in the future. You might be wondering why I have this on my hand, but this, the reason is because I want to make this line. We have seen that of course, pro-ages has been different challenges that we have been facing. Challenge within the environment perspective, but also how to change all ways of create businesses and currently how we can change as well new business and create new business models. But alongside this, how the massive information that we experience through our senses, how we manage that massive information has become definitely a challenge now. I want to ask you a question to the participants that are here with us today. What are the challenges that you are facing in your industry and your company now? So I want to ask you the favor to take a piece of paper with you to write down three challenge that you are facing now in your company, industry or project. There is a common pattern in those challenges that we are facing. That common pattern is to avoid new ways of thinking, new ways of behave. But that's why I want to introduce you to the space industry. What the commercial space industry can offer you for your value change or to enhance your services as well. And Jamila, some answer came in. So sustainable business decision, quick growth of company, agile transformation. So these are some answers that were coming in. Yes. Well, that's very interesting. As I said previously, one of the common patterns is that we are trying to avoid new ways of thinking and new ways of behave. But also the commercial space industry or space industry and space industry is not just about launch rockets or go to the moon. And there is a fragile relation between the human life and also the universe. And the client says that when we won the cosmos and constellations were in a specific position which influence an impact in our characteristics in inner being as well. And the characteristics that we have and what we are. It's possible that you might hear or you have seen or hear about space industry and commercial space industry. But the question is, are they the same. And the thing is that basically space industry. It's refers to the different segments, such as space exploration, space science, space engineering. And these segments, we can say that are the raw materials and knowledge for produce products and services for the commercial space industry, such as manufacturing rockets, payloads, satellites, and among other different services as ground stations and also telecommunications systems. The importance of this is that what commercial space industry can offers. In fact, there are more than 100 of benefits and beyond. I wanted you in mind your eyes, your eyes has a specific shape, a specific characteristics, structures and capabilities. So nice can perceive different impressions compared to others, identify a scan person's objectives and environments in a different way. Well, if we translate this into the commercial space industry, it means that there are several eyes around the earth. And this is what it calls Earth observations. Basically, what you see in the picture is different satellites. But this satellite, as I mentioned previously, is the key balance of eyes. They have also different structure, different characteristics. Some are older, other are more new. But the most important here is that they can monitor in the earth in terms of physical, biological, and also chemistry. This is a big asset for different industries to get information in the real time. This picture that you see now, definitely this is an amazing piece of art. These colors that you see, it reflects information. But you might wonder, Jamila, why I cannot see data? The thing is that these colors, when it's well interpreted and assessed, can give you data that you can use for making decisions in the real time. And for this, for instance, this data can be used in the recultural industry to enhance what is the raw material sourcing, the quality of the crops, where is the location, and also on the other side in the energy industry. In the energy industry, basically, is to detect oil spill, which that certainly reduces incidents and costs in the energy industry. This is also preventing natural disasters. Basically, mitigation is also the key tools of the air observations. But alongside this, also the data. Data is very important, but it's even more important and relevant how we interpret data. This is one of the keys from the commercial space industry, specifically from the air observations. What we do with that data? How that can enhance or operational costs and our operational excellence. Whether you are from the agricultural or the energy industry or you coming from the medical industry. There are different opportunities, as I mentioned, but also I want to mention that if we are speaking about the corporate social responsibility, also how the commercial space industry helps us to enhance and save lives. And this means that the commercial space industry, the revenues has increased from 2016. Just as an example, in 2016, the revenues rising to $344 billion. And last year, 2019, there was an increase by $366 billion. So that means that has been increasing throughout the years, but what happened the last year? The last year, you might wonder, okay, we have a global challenge, but even though we have that global challenge, the revenues is still increased in 2021 by $400 billion. So it means that the commercial space industry is not just offering us value through the value change, but also in terms of profit. And plus, how they can strengthen our social responsibility with environment, with the communities and other stakeholders. And because of this, I would like to invite you to consider what the commercial space industry can offer across the functions of your business or your products, whether you are a leader, an investor or a decision maker, how that can enhance the projects and your ambitions. And also they can say that there are different opportunities where we need more competence across the globe. And also we need also new startups that can support through the supply chain through the space industry and commercial space industry that can transform the second to none. And with this in mind, I would like that you wonder this question, what is the value that you consider the commercial space can contribute to your services. And in the very beginning, I asked you to write down the challenge that your industry and your business are facing now. On the other side, with this question, I would like that you also answer according to the challenge that you wrote down. And this is because important is acknowledge what are the challenges that we have at the business level, at the industry and company level, but also even more important, what we can do for solving, how we can change our new ways of thinking and also believing and feeling. So I want to go through the questions and answers because I do believe that the interaction with you, with the participants that we have now. I'm interested to hear what are your concerns, concerns, but also your curiosity about the commercial space industry. The commercial space industry is a broad topic, but this is the introduction that will probably raise the awareness why is important this connection that we have with the cosmos, but also how that can the commercial space industry can enhance in our organization and also future business models. So I would like to go with you, Tahiro, through our questions and answers and understand and hearing also what are the questions that you have about this exciting industry that I'm highly passionate. Thank you so much, Jamila, for setting the stage. We're using this platform really to make it more like interactive to allow the networking and to allow the detection as opposed to it to be just one way. So while we're waiting for questions to come in and down the line, maybe I'll go on and ask you this very first question. Yeah, Jamila, because when I look at the commercial space industry, sometimes it could be distant, but sometimes it is also with us. I mean, we are all familiar maybe sometimes the airline, or sometimes we always see the exploration that is happening, and we see things that are moving good. Now, now, as we think about transformation, we also look at what is actually driving that transformation, or what are they competing for in the transformation so taking the commercial space industry, what is driving transformation today in that space. I will summarize in three things. It's really transformation from industrial operational excellence, whether you are an energy industry, maritime industry, or even telecommunications industry, and as this I can give you more and more examples of industries. As I mentioned in the presentation, is that I have discovered through the practices that I have done in the space industry, more than 100 benefits over more than 50 industries. Imagine that that means that it has a big potential, but the thing is where you can allocate their resources or the services that the space or the commercial space industry offers to you. This is the first thing. And the second thing also is how also a stranger operational excellence. Many companies and industries, not just now, but now it's probably more that focus on how we can increase a safe or cost reduction, but also how we can reduce carbon emissions. And also for reducing the footprint, we need other resources. It's not enough to implement some frameworks, also make it in the real practice, what we are doing, how we are producing traceability for an energy sourcing or for your raw materials. And here is where the commercial space industry can play a role for your businesses or your projects. Thank you, Jamila. Let's move a little bit of course we're talking about commercial space, but recently we've seen what some people are calling space tourism. So if you think about Jeff Bezos with the Blue Origin, or if you think about SpaceX and all the outer space engine or the chattels that they're sending, and also if you take Richard Brunson. What role has this path of commercial design, what role do you see playing in the future? Like, do you see it having a big impact? So this is a question that has involved in the answers of this question has evolved in through the years. There are more players in the space industry at the commercial level. And regarding to the tourism industry, I would say that tourist industry is a segment or sub segment or the commercial space industry, where is continuously increasing and there are more players smaller, medium and bigger. What I would like to say is that if I make an example when the plane appears, it was very expensive to use the plane to connect you to other locations, and just some or few can afford the trips. After time that change, that change because there were more players to commercialize those services. And the same will be happened with a space tourism. And now probably around or across the globe, it seems that it will be take a time for that, but it's not far away. It's happening now. And what I think so, and how I see the thing is that first we need more new common startups, companies, entrepreneurs that are passionate about technology that wants to enable new opportunities within the commercial space industry that can also not just as trained projects, but also that you can see the wonderful, the wonderful and the fantastic experience that can offers to go to the space. And if you ask me, of course, when that comes, I want to go also to the space. I want to experience that and to see, as I say, the connection that we have also with the cosmos around us in our environment. And I cannot imagine how it would be when you go to space outer space. What's the experience that you are really living. Excellent. Thank you, Jamila. Now, what one thing that that we looking at as well because we're saying what is driving transformation in that space. At the same time, they are competing also things that are happening. So let's say if you think about the transport transportation field you think about the ballet train, or you think about maybe augmented reality where now people are learning for ways to do things without necessarily moving out. So what are the competitive forces that you see what is kind of stopping maybe or challenging the commercial space industry. I will say that across the globe, sometimes it can be possible not consider collaboration that can limit the human potential, how we are collaborating together across borders. I will say this is the very first thing that it, if you want to say doesn't allow us to accelerate the commercial space industry for increasing opportunities, not just for industries for countries for regions and for economies that is also important, especially now. And I will say that collaboration, but also the way how we make business that differences are not new and has been evolving through the time but even though are not new we're still struggling with that how we make business and how they are operating and trust. Chose is another key factor for make it or strain the projects in the commercial space industry so if I may say then collaboration, how we make businesses and trust. Thank you, Jamila. And I mean it's quite quite insightful. Again, what one other thing that I want you to help us understand and also the audience here and it's about leadership. Because you have this large organizations, and you mentioned collaboration, but what I want also you to help us understand is what leadership traits, or what leadership quality qualities. Are you looking at to drive these change in the commercial industry. When we speak about leadership. We know that they are different types. But that is not the key. The key is what you are doing. What is your path that you are following that help help you to bring others with you to chasing higher standards. Basically, here in the commercial space industry, as I mentioned in my presentation, we need competence. There are opportunities, for example, within the space policy, we need more space lodgers to help to understand how the regulation also can enhance the practices within the commercial space industry, but also secure their professional excellence, because it's very important this and then when you are speaking about leadership, definitely collaboration as a collaborative leader across the globe with other organizations. So what we are doing from our responsibility to produce those changes and one thing that I want to say the hero is that be consistent. Like very easy work, but be consistent. I have seen and I have observed has been the most difficult practice many times across different industries what you say you are doing. This is one of the challenges that I have seen and leadership also is about to be consistent when you are really doing throw your actions whether you are a decision maker, or you are an entrepreneur, how you are making that and also it shows what is your consistency and basically here in the commercial space industry. Most of the entrepreneurs that joined the commercial space industry, what I have seen, they have a strong passion for the space, and also a passion there is part of how they are inspired to create new business model for commercialize the products and the service as explained to you, if we make a relation between the humans and the space. It's so interesting and so exciting to see the similarities that we have. Imagine that what are beautiful eyes can do the satellites can also do it in a different scale and help us to bring new solutions to the current challenge that we have. So I think that is extremely not just exciting. But this is really inspiring and I really want to encourage the audience that is hearing us today that they can take a seat, they can reflect it how what's the first what you felt is your connection with the university. But also, what you can do how you can provoke that improvement in your business from this industry that I want to emphasize that this industry is not new. In fact, but now, and in the next coming years, we are focusing more, because we have new resources that can make us to accelerate the transition to this industry. And probably in the next year, we are not going to do to talk about this now we are going to talk about different types of space flight. So much so I know it is a topic that is interesting. I know it's a topic that may seem far for many, except maybe sometime when we get on a plane. And I know that word is in massive transformations from the changes that we see and sometimes again for transformation, you may not see it, you may not see it is kind of in that inflection point. And then all of a sudden it just kind of seem like it, it came out of nowhere, but it was there. So I hope the sessions today has been insightful. And again, we were looking to have more interactions in this talk because at the end, we wanted to be about you, the attendees to kind of also engaging with the presenters and speakers and so on. So without further ado, let me say a big thank you to you all for being with us today. And big thank you to Jamila for taking the time to work us through this very important topic. I was seeing you wanting to say something Jamila. I don't know. Also, I want to mention that what you were saying about transformation transformation is a process is I really like that. Hopefully, we could understand that transformation is a process that takes a time and always improvements probably sometimes it takes not just time but it can be challenging at the human level of the business level. And at the industry level. And I really hope today with this brief introduction, as I say, simple that I could rise awareness or a little bit of what is your connection with the space and also what's the commercial space industry and what value can deliver to us. And finally, Tahiro, I want to say also a special thank you to you and Project Management Institute for having these minutes with your audience to sharing about what's my passion and a potential topic as well. Thank you all. So take care and until next time.