 Utilizing effective video marketing strategies can help increase conversions. Many people don't want to spend a few minutes reading an article when there is an alternative video to watch. Compared to other competitors who primarily use articles to drive conversions, 87% of companies using video marketing report a more positive annual ROI. They are a crucial component of any marketing strategy. Here are some tips on how video marketing can significantly improve your conversion rate. Produce a compelling storytelling video that will entice new or existing clients to join your mailing list. Key Point. Keep your videos short because they have the highest conversion rate. There are three things needed to convert a one-time visitor into your customer. They are the KLT model, which means, know, like, and trust. You should include some introductory or welcome videos on your website. Place these videos in strategic areas such as the homepage sections. Including videos on your website or product page goes a long way in helping you gain a client's trust and will boost conversion rates by up to 46%. Make sure you upload high-resolution videos. High video quality is essential. Presenting your products from several angles and including as much information as possible is best. Include product benefits and features, durability, convenience of use, shipping, and returns. People are always most interested in what your product or service can do for them. Run promotional video ads. Create stunning landing pages for your video ads. Another video optimization method includes links to improve the user's browsing or purchasing experience. Optimize your video ads. Use Google Analytics to track people who click on your ads, and use this audience of potential customers for retargeting. Create product and testimonial videos because potential clients love to see a quick review of what they are considering buying. Video marketing is one of the best ways to convert your one-time visitors into clients. As the competition increases over time, video marketing becomes essential.