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Uploaded on Jun 22, 2011
For Tommy Hilfiger, our POS Marketing Department has built two pop up stores and is in charge of the organisation and implementation of the road show in Europe.
The POS road show has recently started in Paris and will continue it's journey around other European cities like London, Madrid, Stockholm or Milan. Within the "Prep Tour", a temporary installed store reminiscent of an East Hampton's beach cottage, is set up on public places (f. i. Centre Pompidou, Covent Garden or Piazza Duomo) of various European cities.