 here with the Vixus and you have a Vidity solution right here. So who are you? That's correct. My name is John Pomeran. I'm the VP of Marketing at Vixus Systems. We're here at CES 2016 and we're demonstrating our Xcode 6800 SOC chip which is a Vidity solution enabling UHD HDR10 playback of ultra-high quality video content from the theaters. So in this case we're demonstrating content crafted by Universal Studios, sorry 20th Century Fox Studios and we're demonstrating UHD HDR10 bit. I'm just going to start a video. So what's the SOC that you have? Is it an ARM Cortex? That's correct. It's a dual ARM Cortex A9 based SOC with doing video processing and then also HDR processing HDMI 2.0. So this is 10 bit 4k support. This is actually 12 bit 4k support as well as an HDR tone mapping engine that allows us to map the HDR content to SDR TVs doing a frame by frame dynamic metadata mapping. So you do HDR support? We do. So are you the first to do all that kind of stuff? We're not the first but what we've done is implemented a very very robust HDR engine which allows us to support all of or many of the known standards for HDR is still an emerging standard. This device reaches all of those corner cases and allows us to provide our customers with a future proof product that reaches all the many use cases. And this is 12 bit H265? That's correct. It's HEVCH265. Main 12 is actually the name of the code. Main 12, yeah. And Vidity is a new platform to get 4k movies and this is a DRM that just works. Yeah, Vidity is an association created by 20th Century Fox, Warner Brothers, Western Digital and Sandisk originally and now joined by many others including ourselves and Samsung and so forth. It's a security system that allows them to deliver very very high quality content in the sense we're talking about movie theater quality content. So let's let's try some playback. We'll start one playing here and you'll see that the TV will switch to HDR mode in a moment. It'll come up with a logo that says HDR mode is now on and now we're looking at a Fox clip reel which demonstrates the very high quality content. That's awesome. So here at the CES and in general you're talking with set-top box manufacturers or what do you do? Yeah, we do talk to set-top box manufacturers IP set-top boxes in particular although mostly at CES our focus is around Vidity and also around the UHD VD playback. So this is an Ultra HD 4k disc. It's a Blu-ray disc for Ultra HD 4k and it's actually also using some of the Vidity technology as a concept presentation of an ability to copy content off of that. So they'll just be shipping 4k on normal Blu-rays? No, it's a special new format called UHD VD. So it's a higher capacity Blu-ray? Very very high quality. Again I'm gonna switch the TV to another mode here for a moment and you'll be able to see that content as well. So in this case you connect the drive to how do you connect it? This is a reference platform so this would actually be integrated. Our Xcode 6830 SoC would be integrated with the platter into a UHD VD player. So the dual core Cortex A9? Also dual core Cortex A9. Correct. Now in this case we can see that we're watching a movie. We've got all the usual Blu-ray stack functionality navigation. This allows the device to play not only the UHD VD but also the old standards of VD, DVD and CD. Alright so since last year you had the you were announcing that you had the first 10-bit 4k H265 right? I believe that was actually two years ago. Two years ago right? Yes. So that was that was a while ago what happened since then with your platform? Well that platform has been used by a variety of customers in video gateway applications under service operators but also in several TV applications Panasonic for example launched a TV using our device to provide 4k HBC playback. Now we're moving on to the next generation optimizing more for the HDR which adds in a very significant increase in the video quality in the experience. So this looks really awesome and hopefully every movie ever made will be available in VDT 4k. Well that's true and also on UHD VD both Fox and Warner Brothers have announced that they will have many titles available by June of 2016 so really very soon we'll be seeing multiple titles coming up from the theaters and with VDT you can go even now to the M-Go Store and access the content that's available although not at this very high quality level it requires security which is only available in the Vix's chip at this moment in time. So the security is required you can you could potentially go and get a hard drive or an SSD full of movies? It requires a western digital VDT hard drive it's a special version of a western digital hard drive. This could be two terabytes or one? Yeah I think of the one two and a three terabyte version of the drive it'll be available through the usual retail establishments once you have that then you would be able to download content onto that drive and play it back with the VDT player. There are three levels of security for VDT so something like your handset might be able to play a low-quality version at a level two like a Samsung television with an integrated VDT player which exists today you'd be able to play back at a level two which gives you 4k and then level three the only device is the Vix's device which yes once again is based on the dual ARM A9. So you're definitely going to be ready by the June what date? June 26th. The release of the UHD BD titles is in June we actually have engaged customers on our Xcode 6800 product already they will be receiving their samples in February and then they have to build and manufacture their products which we expect will be on the shelves in time for Christmas 2016.