 So we're here at the ETAM booth right here. So hello, so who are you? My name is Kostuk. I am representing ETAM. I work as the senior manager. And right here, yeah, you have a solution. It's based on the Intel solution right here, right? And you are doing real-time 4k HEBC HDR10 on a Xeon processor. Yes But you have different Intel solutions. Yes So we work with Intel and their eco-partners. So we have solution based upon HP Moonshot We have based upon artisan boards and we are showing a live streaming from E3 based processors It is streamed live to a playback and the playback is getting shown here So did you say HP Moonshot also? Yes, but which which CPUs in there? These CPUs are Intel's latest E3 processors These are Skylake machines, which are extremely efficient and less power-consuming But they have the full Is it a GSP? What is it that you use for doing the encoding? Okay, so these processors are called as hybrid processor where they have CPU and an integrated GPU People generally have a discrete GPU, which is separately on the machine Intel's with new technology has an integrated GPU, which is inside the chip. So you use the GPU? No, there's no DSP. There's no video encoding chip. Everything is on a GPU. Yes, it's purely on a GPU But your technology and your company ETM, do you have it also running on discrete GPU? Yes, so for example We have a scalable solution which will run on a single GPU Solution or like artisan it will run on multiple distributed GPUs for example artisan has Capacity to have 24 GPUs. So we can run same solution on their hardware, which will give a better quality also and so right here it says So the who's the customer for this kind of solution typically we are looking at OTT OTT manufacturers or the guys who are looking for live encoding These are major companies which we generally target as customers. So 4k real-time faster than real-time. How do you do this kind of technology? We we have our innovative algorithms Where we can do 4k 30 real-time because exactly that's the biggest challenge doing on a single device Now we have done through our expertise on optimization on various platforms We use heavy assembly and intrinsic optimization, which is given by Intel Processors and we utilize them effectively to do a 4k real-time encoding solutions and Are you the best in the world to do encoder? Definitely our customer base will show and we add a value in terms of we are in this industry for almost 17 years and We have multiple customer bases and they are with you. They stay with us. That's a repeat business So definitely we are among the best in this industry, but video is very very difficult thing, right? this is not Just you don't just take mpeg mpeg for h264. It just you don't just what's called You have to do lots of optimizations customizations And some magic a little bit Yes, so so with our past video experience on earlier before Intel we were on DSP processor also We have an expertise on algorithms which are giving better quality at the same time They will optimize So we first properly understand the standard we study that carefully and then we optimize to a maximum So we know all the integrities of mpeg 2, h264 or HEVC standards We always be remain on top of that. How about VP 9 or is it VP 10 now? What's the next one? Did they have something good over there? Yeah, we are working on VP 9. We have already optimized our VP 9 solution And along with Netflix Google, we have open source the entire stack We are also a member of a lands of open media and We are working on the latest standard of VP 9 as well, which is called as AV 1 AV 1 yes, and is that the best in the world? They are trying to be so that standard is better than h265. Yes, they are trying to be better than it is The standard might get finalized by this year The big challenge is to get a very high compression, but easier to decode also, right? Yes So the h265 is not so easy to decode sometimes It's to 65. Okay, not much challenge in decode and AV 1 also is trying to go in the similar way So decoder won't be challenged though encoder is complex But the big processors like Intel will definitely help to do a real-time encoding Is your company able to make new codec? Can you do you have some ideas for new codec something new? To make the best one in the world. That's not your job. No No comments at this point