 Okay, awesome. So what we're going to do next is now run this conversion ad. So scroll up, make sure all the text is there we add it on the business page first right goes here first make sure that there's no grammar errors or anything missing here because once we go and set up the ad you can no longer change this part. Okay, you always want to make sure that text is on point. Okay, the video is there. I'm just reading it sorry. I don't want it. There's the post, and we go straight into as manager and run that out. So, as manager at the top just work out of one because you have a couple of those tabs open. So let's go to the as manager at the top the tabs. Okay, one second. You mean like right here. Yeah close this out. You just have two tabs open there at the top as manager. Oh I see what you're saying. Yeah so just close one out. So the audiences are good. Your custom conversion is set up now let's work out of that other as manager so go to the as manager, click three lines and go to as manager. So done and then three lines as manager. Okay cool so what we'll do now is set up a conversion ad and conversion ads hit the green one are for leads appointments or cells. Okay, that's right you were saying that there were three tabs I remember that three main tabs. These are your, no that's something completely different. Okay, what I'm referring to is the objective. So when you click on the green button. Create, click on the green one. You're going to go to conversions. So conversions, the objective is to either capture lead make a cell or get an appointment that's conversions. So in your case you're running an ad to capture leads. So you're going conversions. Okay, so now hit the blue one, continue. And then now we go into the three tabs. So now these are the three steps. So at the top you always want to give it a descriptive title so new conversions campaign. Name it like to the left to the right to the right the title at the right down. Okay, I see. Yeah, so this is your title so. This is not something that people publicly see though right. No, this is just me what I know. Yeah, this is all internal that's your as manager and no one sees any of this stuff. Okay, so this right here could be you know, buyer guide buyer guide first buyer guide ad or whatever's going to help you look at the dashboard and know exactly what that ad was video me wearing a white shirt, like whatever the hell is going to help you like. Okay, I remember that you were mentioning this before. Okay, so then this would be dash loans. First promo. And then in parentheses, conversions. Okay. And that will be the case with with everyone that I that I run like whenever I set this up I always name it what I want to name it and then parentheses conversions. Yes, on the TAB, this is the first tab this is campaigns. Okay, three titles we're going to have this is tab number one this is title number one. This is the objective conversions. Okay, so categories hit that drop down and go down a housing, you're going to go to, you're going to do housing and credit actually do both of them housing and credit. Okay, cool. So, whenever you're running ads on the buyer side. Yeah, always go with these two, you're always going housing no matter what but when you're doing buyer guide versus seller guide. I remember we didn't do this on the seller side. Yeah. Yeah, for sure. And then, and then next. Okay, so, so that's tab one campaigns you chose, you chose the objective which is conversions and you need and and and you and you, and you went special ad category housing and credit. So you did have one that's all you did. Here's tab two. So now tab two, all you're doing is you're making sure that website is connected right to the blue dot. I've given it a title so new conversions ad set rename that give this a title this is going to be now the title and you're titled it based you're titled it titling it based on the exact step. We're on step two right now so what happens in this step. We choose the budget we choose the location. We. This is the part I remember now. Yes, and then may I ask you had mentioned to me last time we were talking you said something to the effect of that if they ever wanted to know what we were running like how how was running the ad or who I was targeting that this would be where that would be right. Like that information. So I give if I needed to share it with them, then I could, in theory maybe do a screenshot or something of this part. No, you don't need to you don't need to do any of this stuff for your time I'll show you showing them what to the lender. Yeah, no I'll show you that part. It's not here. Okay, the link at the end I'll show you that part, but but here at the top name it. So just name it. Again it's based on this exact step so if you scroll down what are we doing in the step look at everything top to bottom scroll through the whole thing. What are we doing what are we doing here. We're going website we're going pixel no no no scroll down here in the middle scroll down, like keep going keep going scroll down. What are we doing here. We're choosing. There's a pixel there's a custom conversion but we're choosing the budget. We're choosing the calendar. We're choosing the targeting the location. That's what we're doing here on this second step so name it. Okay, but the very very top name it name it that maybe maybe go with the targeting maybe, and this is just a brief description this is just this just allows you to know what add this is like on this second step so target yeah. Target audience yeah dash home loans perfect and then and then maybe do. Yeah dash home loans promo perfect and then and then maybe do the dollar amount. Just a little description of that I'll let you know okay what what ad set this was. That makes sense. Okay, so. Okay perfect so. Now is this ad is this full blown out 500 or is this one ad going to be 250. So I'm putting in 250 and they're putting in 250 and they're going to. I invoice month right that's for the month for the month yeah so I had it's not 500. So, but but aren't I setting it up for 500 because they're going to be sending me their portion later. It's 500 for the month, no matter how many ads you're running. I would think if you wanted to run seven different ads okay cool you're giving me 500 for the month I'm going to run seven seven different ads and and and do what I do. I wouldn't name it 500 on this one, if I was running let's say. Let's say I was running five different ads I would name and this is at number one I'd name it 100 because I'm only going to put 100 towards that. But if you're saying you're going to put 500 towards this one ad then cool leave it at 500. But would I be running seven different ads though. But you'd be running two different ones which is based on what I'm teaching you run. Oh yes, and then and then retarget the audience. Yeah, I see what you're saying. This would be 250. If you're running to a month. Right. That makes sense. I'm just going to get super descriptive on this title. That's all like if you put 500 there and we had and it wasn't right all 500 on this one ad, then that would just be a little off you know what I mean. I'm just trying to try to help you get super detailed on this on the on the titling of this stuff. So like initial opt in and then the next one would be custom audience. No, that doesn't do with it I'm talking about the dollar amount like what you're going to put down here scroll down, scroll down. What dollar amount are you going to put on this one single ad. Are you going to put 500 on this one single ad, or are you running multiple ads throughout the next 30 days. Because this one may not be the winner. This video might not be. I see what you're saying. Yes. Yeah. I got it. Maybe you do 250 on this one. Right. I see. Yeah. And then if we need to try if we need to pivot then this gives us an opportunity to do that. Okay. I wouldn't have named it 500 at the top because it's not it's not it's right. So, so whatever again whatever you spend whatever whatever you're putting here on the budget, just title it that's all I'm saying just give it that exact title. So you know exactly what what what this spend is. You know, that makes sense. So, so once you go lifetime hit the daily budget go lifetime hit the dropdown lifetime and then just just go to maybe just put 250 running for the next two weeks. And, and, and there's a 250 and see how this one pans out and if it doesn't then have that second video ready right ready to go right away on the 16th day. Or on the 15th day, you run this for 14 days and on that 15th day, you're either going to put out the second video and there goes 250 on that second one. And there's my 500 for the month, or you're going to review this one in 14 days and it's actually working so maybe then you'll come in here and just keep going. Extend the end date. Yeah, that's perfect. I think that's that's that's a perfect plan and then depending on on how it's performing in the next two weeks. I guess I could just what I would I just swap out the video in the same ad. No, no, no, no, if it's going good you don't. If it's going good you can just extend the end date. Oh no, I'm saying if it's not performing you turn it off. Brand new add got it. Yeah. Okay. Yeah, hit the green one create you go create a whole new ad. Okay. What what what's already set up is the custom audiences. What's already set up is the custom conversion. But what would need to be set up on a second ad is that new custom audience for the video if you're doing video. I see, right. I see I see. Yeah, but you wouldn't need to do the pages anymore you're you're done with the pages. You would just come in here. Yeah, this one flocked. Okay, cool. On the 15 day it on the 14 day it ended. Then then go run the next ad. There's the next 250. Okay, that makes sense. Yeah, so that's what I would do. I would. Yeah, you always want to review the ad to see if it if sometimes people can run the same damn ad for months. I on my end I see different ads and I see the same damn ad. I have there's one YouTube guy he's literally have he's he's run the same two minute video, the same exact video for now going on probably seven months. I was going to ask you is that commonplace for people to run the same ad over and over again. Yeah, it's just based on your offer like if you have a good enough offer and you're, and your video is is is it all starts with a free download or like that's where it starts a free download. That's where it starts like that's where the relationship starts. Right. So if you have a good free downloading your your video is compelling enough, then it converts and if that's the case then shit you can leave that thing on for a while, let it run. Yeah, let it run for for I've seen again several months. That's amazing. Even not everyone hits a home run that fast, like, so you'll need a pivot you'll need to change them out you'll need to, you know, try new ads. And that's all part of it so yeah you don't want to go 500 and just run this damn thing for 30 days and, and just leave it like you want to be able to review it in a couple weeks. So what we'll do so April 25 change that date always go for the next day at 6am. So it's always the next day at 6am, and then just run it for run it for 14 days. Come on. And now you're going to edit over the United States just edit and then change out x out the United States so edit. And then x out the United States, and then hit the dropdown people living in or recently in hit that dropdown, go people and each one's different so you whatever you feel is more, you know, relevant people living in this location or people recently in or people living in and recently in. I think living in and recently and we have a very densely populated transplant community, because the military. So perfect so that top one's good. And then just type in your location and just just as I mentioned on on the other campaign, you know whatever location you're choosing here, stick with it. Like, don't bounce back and forth like just get one city and cover the whole damn city, or one address and go 15 miles away from that actual address. Okay. But, but keep. Is that it right there. Yeah, this is Woodbridge, Virginia. I mean, can I just put in just like the city instead of the actual location this actual specific location. Yeah, try, try, try whatever and then as you're typing it in you're seeing the dropdown. And so you got city you got place. You got address. So each one's a little different. So that's why you want to, you want to at least play around with it and is that is that it. I would. Yeah, because I'm, I'm, I have, I have agents in Maryland. Okay. And our license in DC to so it'll cover all those states. Okay, so that's the title so go to the very, very top Woodbridge 50 so go to the very, very top the title that needs to be in there. So target audience. It's not dash home loans promo. It's not, it's not any of that really. So in parentheses, you could just put put the city Woodbridge so target audiences Woodbridge 50. That's it and then 250. That's it. That's that's a good title. So I can look at it on the dashboard and know exactly what location, the mileage and the budget. Okay, that's it so so down so we're good there so that was that step to that's it so now scroll down we got placements we got the last part placements. Let's edit placements, all the way down all the way down all the way down right here at it placements so scroll down go to manual placements. And we're going to we're going to uncheck everything uncheck Instagram messenger and audience network leave Facebook. So down below you're going to, you're going to leave Facebook news feed leave the marketplace uncheck everything else video video on check all of it keep going down uncheck all of that. You just want all your budget going into the news feed. So stories and all that reels and not even not none of that really none of that actually yeah none of that real none of that. All news feed. And this part you can test a lot of you can test this part, you know one ad you can run at you can run like this, where you're manually unchecking everything. Another ad tested and maybe run automatic placement and see the difference in that. So, so this part's a form of testing but based on what I how I learned and what I've learned is it's this is the best targeting so. And how I run mine is all all all news feed. So next that's it that's step two, that's it budget location. That's it calendar that step to here's a third and final step. So now the title new conversion ad you could just whatever put video up there it's really the titles are really important for the first two. The first two titles are really the most important. So here, we got our Facebook page there, scroll down ad setup, go ahead and hit that drop down create ad on ad setup to the left ad setup create ad. Hit the drop right here. No, no, no. Add setup. Down below. Okay, I see. Drop down use existing post. Okay. Before we do this piece right here. I realize that you tell me if you think this is okay. One of the parts of the ad says there are a lot of tips out there but these are the ones that every buyer needs and then it says click below to get your complimentary guide and then it says this is a buyer's guide. This is a buyer's guide with all the info you need to buy your next home click below to get your get your complimentary guide. Do you think that level of redundancies is keep it. Good question. Yeah, keep it. Not at all. Okay. Yeah. That's good. That's good redundancy actually. So right here, select post. Add creative slow. Yeah, low, lower, select post. And then find that post and then continue. So right there, click continue. Okay, perfect. So now that post is there. And now scroll down. And we're going to add the, the button, add button. So get your, your link for your cartridge page or landing page. And then you're going to add it there. It's going to be for the thank you page or the initial option page. The option page is the learn more button. And it's the first, it's the whole, you can get the whole thing. Yeah, just double click, copy the whole thing. Okay, cool. So copy that, paste that in over there. Okay, add button, learn more is fine. Paste update post. And then scroll down. So we always want to make sure that select a domain. So scroll down tracking right here, select a domain. So hit that drop down, select a domain. And then just choose your green dot choose your domain. Okay, perfect. And that's it. So now we publish. And now that ad will go into review, and you'll receive an email from Facebook within the next few hours. And then this gives me time to get their finance guide and plug that in. Yeah, you definitely, definitely need to need to do that like buy tomorrow, but hopefully you can get it. Yeah. Yeah, yesterday. If you can't, then you'll want to come into the calendar and change that date. Okay. So yeah, when I need to do that. Am I just, I'm just coming back to this page right here where we when this. No, not, not, not, not necessarily when this, I'll show you where when this sticks like this, the blue publishing one of three, one of three got stuck. So X out the top left X out of this little window here. And then now refresh this page. Okay. And so, actually wait, wait, wait, wait. I'm sorry. I think I might have. Okay. What did I do. Now hit the review and publish three at the top right. Okay, push it through. So publish the green one. Got it. Okay, that you'll do that when when it gets stuck at the bottom publishing three of three it needs to go green. When it gets stuck at blue, then, then do, then refresh it and then click on that blue button at the top right. So now, now you're good. So now, if you hover over, watch click on the campaign tab, these are your three tabs campaigns, ads, that's ads. These are your three tabs this is what we just went through. So when you look at it from the dashboard view like this I can see that title, and know exactly what add that is I don't have to click on it out the touch it I can just read dash home loan first promo. And it's this where I would click to change the day I think I almost out of out of being conservative because it's so late in the day and I don't know what I'm going to hear from her that I should make the ad live on Wednesday. Yeah. So, where can I change that. So is it the campaign tab on where on where we chose the calendar. Yeah. It's a campaign tab. No, maybe not. Oh my gosh. We just went through these three steps. So the ad set, the ad set is the second step where we chose the calendar the budget. Yes. Yeah, that was step two. Okay. Now you can do all of this editing before the ad goes live if that ad goes live don't touch anything. Okay. If you messed up on the text if you messed up on the, on the calendar, turn it off and start a whole new ad. Okay. So, yeah, that's why knowing this shit prior is so important because you don't want to touch it once it goes live. Now you know that now, but but not when it goes live. Okay, so far you I probably pushed out even further but it's up to you if you know you're going to get that thing by tomorrow then okay cool whatever but if you don't know then maybe pushed out pushed out to Friday if if anything like, it's up to you, but but then you need the state needs to change as well. Okay. Okay. Okay, so now. So now. So now so Excel on the top left. Don't go to publish. Oh publish I'm so sorry yeah publish it. And then, and then yeah publish you want to one and they'll turn green and you're good. So now, now Excel top left Excel to this little little window here. So now click on the third tab to the right ads. So, in an edit right below the title. So, if I want to send them the actual link for the ad, I can just do it this way so hit share this. This is how I would do it they don't need to see the dashboard. Okay. Okay. Okay. Any of this shit. All they care about the ad well they will I take that back they probably care about the numbers and all that shit too but, but that's not, that's not, I wouldn't, I wouldn't let them, like, micro freakin manage yes I agree with you like, I completely agree with that. Yeah, like, yeah. And that's why to tell you truth, like just to keep it real with you. That's why I stopped taking on monthly clients. In this case, they're paying you money monthly so they're going to be asking questions all the freaking time. And that's how far like that's just how we are in general if I'm paying you monthly it's like shit bro I'm gonna be here you're gonna be hearing from me every day. Wow, yeah. That's why that gets that gets a little overwhelming for sure for sure, because everybody wants to know about every little fine details like bro like no dude that's not your concern like this is what I do let me do what I do. I'm paying for the for the for the for the overall service not for how I do it. Right. Right. But again that could be you could word that differently but I did share the drop down hit that drop down and then get the link. So hit this one right here. Yeah, share a link. I would share this link I'd copy. And then I could just say, Hey guys take a look at the ad it's live. Click here. That's perfect. I would do it like I would just send that to myself. Okay, yeah, send it to yourself. Hang on. Just gonna type myself a little quick little blurb. Hit the share, hit the drop down and go to that Facebook desktop news at the bottom Facebook desktop newsfeed. And then this is just a live view of the ad so if you just scroll down, it should be right below Justin. So scroll down. Why are you stuck? There it is. I see it. There is your new ad see so that's why on desktop. It's just an eyesore because the black borders. And so that's just what we look how it looks on desktop. But if it was mobile then it would be full full screen of that video. I would do horizontal like from this point on do do horizontal hold the phone, you know, side to side. Okay. And even with in the ad setup we we could have only ran it to mobile. Right. People on desktop don't even see it. But then that's just narrowing then you limit yeah you limit your lead potential that way. Yeah you just narrow narrow it down so. But in the future yeah try to do horizontal. Okay. So that's how I would share the link. And that's that's that's the full blown Facebook conversion at so any any questions on that. No, no, it's helpful to see it again. The more and more I see it the more it makes sense. Awesome. So now we come straight to the page and there it is there. And then right now, this is the way it is. They click here to download so do I need to put their finance guide in here in this button. No, T that is in the email so that goes in the email. The link for their and I'll show you that part but this verbiage needs to be changed as well as not a stellar guide. Right so Okay, so yes, I can I can change the verbiage but I'm saying this button right here this blue button. Isn't this the button that needs to have their finance guide in there. No, that's, that's the button that they that they click to enter their information. Then they get taken to the thank you page. And then that's the button that that's where they're going to get there. The email, the email, the email, the link is in the email. Okay, so the in the first in the initial email sequence and in the sequence that I have. Okay. Yeah, so go after Katra. So you'd have to upload that file. So close this out my memberships to the left files at the top. Gotcha. And then embedded inside inside of the first initial email. Click on files. So this link. That's what goes in the email. So just simply click on that link to the right, copy the link. And that can go in a button in the first email. Got it. Got it. Click on the link to the right. Wait, wait, wait. I was going to go and fix that sellers page while I remember, but it's right there. So, you know, yes, yes, I do. Okay, cool. So that's the conversion at. Okay.