 My name is Vino Budeves. I'm the Academic Director of the Bachelor of Entrepreneurship and Business Innovation at Tilder University. And I would like to use the following minutes to introduce to you why the university has decided to launch this new program that is to start in August 2020. If you ask why do you want to introduce these new bachelor's, the answer is very simple. Because we know that young people are hugely interested in learning about, but especially in preparing for, an entrepreneurial career, a career in which they will leverage innovation to create value, not only to make money, but also to make the world a better place. Now, many young people are inspired by examples of others who show that through your personal initiative, you really can bring new stuff to the world. Oh, this is the cooker, a boiling water tap created by a Dutch inventor called Henry Petrie, who at the end of his career working in an R&D lab at Unilever, decided that it was crazy that in his lab they were able to produce instant soup, but that you would still have to wait a few minutes for your water kettle to boil the water needed to prepare that instant soup. He actually argued there is no instant soup until we have instant boiling water. He spent years to make the dream of having a tap that when you would open it would produce boiling water, a reality. It's now a company that sells its products all over Europe. It's usually successful, but it started with one person having a vision that something was needed and that he could make it happen. A similar example is Fatboy, a Dutch company that started selling beanbags and made it the foundation also of a big company in this case that sells its products globally. And the cool thing about Fatboy is that the founders of the company did not invent this idea of a beanbag. Actually, they took the idea from a Finnish inventor and they got the rights to commercialize that inventor's product across the world. So as an entrepreneur, you do not necessarily need to come up with the idea yourself. You may be able to spot an idea and make it happen. And Fatboy started with just beanbags, but one product usually is a pretty shallow foundation to build a company. So over the years, they have added lots of products to what now is a very broad portfolio that allows the company to be as successful as it is. Cool Blue is a Netherlands-based online retailer, a local amazon.com, but then different. And the story of Cool Blue, at least from an entrepreneurial perspective, is very intriguing. Three young guys in their bachelor's studying business felt that their study program was too distant from the real world. And they decided to start a company next to their studies to learn how to do business for real. And for them, it became a remarkable journey of entrepreneurship. They never finished their studies, but they have created one of the largest online retailers in the Netherlands. One is very successful. They're expanding into Belgium and they really try to do things differently from the others. We know that many young people are interested in entrepreneurship. They're intrigued by the success of others. They learn about the failures and very often how successful entrepreneurs had to go through a few failures before they finally became more or less successful. They like the dynamics. They're inspired by the success and the initiative of others. But when they would be looking for a degree program that would prepare you for entrepreneurship, it would be hard to find a program that would really support you in that endeavor. When we launch the program in August 2020, it will be the first university level bachelor's in the Netherlands that has this razor sharp focus on entrepreneurship and business innovation. There is other programs that you could do like industrial design engineering or business administration. But in none of these programs would the focus be on, well, how do you come to an idea and how do you transform the idea into a start-up and how can you grow a start-up into a large company? Those are the things that this program resonates about. It's not studying entrepreneurship because it's intriguing. Now in the program you will study entrepreneurship, you will learn about entrepreneurship, but you will especially prepare for entrepreneurship through the courses that we offer in this curriculum. That makes the program unique not only to the Netherlands. There's very few programs in Europe delivered by research-oriented universities that ensure that what you'll learn is rooted in solid research findings. And we think we really have a nice program, but it's new. We know that entrepreneurs like pioneering, they don't mind being the first. Would you like to pioneer? If so, then please register to this program and we look forward to welcoming you in Tilburg.