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Red Sweater | Old Spice

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Published on Jan 28, 2018

When selling deodorant there is really only one language that is the most appropriate to feature in a commercial. Some may say it is the one that the audience understands, but Old Spice disagrees. The correct answer is the language that sells the most deodorant. Bon appétit.

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Still reading? The rest of this description is written for robots and algorithms. This Old Spice commercial, or “ad” in advertising speak, shows how our new scent, Captain, will help you find a lost dog. The commercial is in French, with English subtitles, which is pretty wacky and unexpected. Really a great way to stand out and show how the new Captain scent (body wash, deodorant, antiperspirant, and Invisible Spray) can help any man smell great. Old Spice. We make scents for men.

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