 The second mistake is not educating yourself. A lot of people might try winging it, but that could lead to some very costly mistakes, especially in the food and beverage world. If anything goes wrong, it's gonna be disaster for you because you need to be a master in a lot of different things. For example, you need to know how to cook, you need to know your numbers, accounting, finances, marketing, logistics, equipments, and facing your customers. And each one of these mistakes can be very costly. For example, wrong equipment, that's tens of thousands of dollars, wrong menu, that can lead to thousands of dollars in missed profits. Wrong location. This is a deadly mistake, tens of thousands of dollars. So that means even before your food business is open, you could already be racked up hundreds of thousands of dollars from your short-term decisions and your lack of foresight into the long-term.