 life admin is maybe one of the biggest waste of time and the biggest source of friction for most of us. Like going grocery shopping, cleaning our houses, doing all these things. And I remember when as a kid I heard someone call a rich person lazy for having a professional landscaper come over and do their yard work. But what they didn't consider is this rich person might be rich because they spend their time doing what they're good at operating in their zone of genius. And they let other people take care of all that friction in their life that gets in the way of doing those things. So yes, it costs money to have your groceries delivered. But what does it cost you to go and have to do that yourself in terms of friction? Yes, it costs money to have somebody clean your house. What does it cost you to be stressed out about your messy kitchen when you could be delivering value to your customers? So you have to start to think in terms of opportunity costs. What does it cost you to have this friction in your life? And how much more would you be able to accomplish if you didn't have the friction?