 Today I will talk about open innovation in telecom companies in the Middle East. What's innovation? Innovation is the implementation of a new or improved product, a process or business model, or even an organization. It becomes strategic when it is an intentional and repeatable process. Usually most of the innovation that occurs today is based on ad hoc and doesn't follow any strategic processes. And at the end it should bring value to our customers, to partners and to the organization itself. It becomes open when it adopts a more collaborative approach to developing ideas and bringing them to the market. It is open when it is bridging the internal and external resources to make innovation happen. Innovation has been found is a key for growth and a very high priority for executive worldwide. Most of the leading technology companies have arrived through innovation. In the Middle East, on the other hand, most of the companies have not yet developed a robust infrastructure for innovation. And still they haven't developed, I mean the culture and mindset to nurture and to make innovation as a growth tool. And therefore they are at risk of the race in the global world. Even during the financial crisis we haven't seen any innovation attempt or I mean and some organizations have started to embrace innovation. For instance, QTEL recently have created an innovation function in its growth level. And maybe this month they have announced about innovation department within QTEL domestic. So they have, I mean they realized the benefit of innovation and they are starting to do something in this regard. Why telecom need to innovate? Basic I mean reason for the best is that because telecom companies have started to see erosion of their revenues. And this is basically can be attributed to many I mean to three main reasons. There are other reasons that I didn't include in my presentation. The first of them is the slowness on growth. I mean now wireless market are approaching 100% penetration rate. There is increased competition and voice over IP is impacting telecom revenue. Later I'll present slides that show how revenues are impacted by three of these main factors. Therefore I mean telecom had found that innovation is a key to grow. And especially that there is a need to compete with the industries with companies coming from different industries. Now they need to compete with Skype, with Google and other technology companies. The purpose of innovation is to identify new revenue streams and to create breakthrough growth strategies. Indeed at some stage QTEL operators need to redefine their role along the value chain and to embrace new and different business models. And to do this they need to adopt open innovation. This slide shows how revenues are impacted by slowness of growth. We have seen I mean this shows that how growth is decreasing over I mean the past 10 years. And this one shows how the EBITTA margin had been reduced due to the reason of competition. You might find that whatever you have I mean more competitors. This means that operator revenues are impacted I mean more. And this one shows how voice over IP is growing and how this is impacting the switched voice business. In the Middle East there are some issues that are facing innovation. Because innovation is not an easy subject it is very complicated and it is one of the core functions that is managed with least consistency and discipline. Main challenge is actually stemming from organization perspectives like culture and mindset. I mean actually I mean people will use innovation like Abbas word. You will hear it in their meetings and their annual reports but they failed to transfer it into reality. So the main challenge is to transfer this into reality. Also we noticed that lack of sharing the information within the organization itself across I mean geographies or even across business and functions is a main challenge. Intranet hasn't been used as a tool for collaboration and bringing people together. It has been actually used for simplest purposes only to disseminate information. We also noticed that the vertical structure is dominant within the organization. So innovator usually don't I mean work I mean across with people in different department. They will I mean wait or look vertically to wait for the approvals from their supervisors. Also innovation hasn't been driven by customer needs. It's basically driven by technology or by following their competitors. In many organizations the intellectual property laws and the protection are not well defined. The degree to which I mean firms when they wanted to deal with patent and IP properties they need to define the wall I mean the extent or the level of the wall that will determine to what extent that they are going to share information with partners and competitors. Organizations need to build skills for managing these partnerships and also we need to look at our traditional education systems. They don't foster I mean research critical thinking or collaboration. They basically focus on absorbent content to know them for the exams. Two weeks ago I came across one of the standards that are used in one of the curriculums and I didn't see a word for research or collaborate. I mean what they use is no layer and memorize. It seems that open innovation is a major to trigger our growth in the Middle East. We should adopt innovation model that is based on internal resources collaboration with customers, businesses, academic institutes and industrial leaders. We need to establish presence in the technology clusters. I mean I think some people touched on this at the beginning that historically innovation in telecom was done in labs and it was in a very close environment and we need to adopt open innovation because it can provide faster development of products faster marketing and it can reduce direct spending and research and it increase revenue and provides growth. We have seen recently some initiatives that is emerging from collaboration between telecom operators, device manufacturers and online developers and this was I think announced last February in Barcelona it's the whole sale application community so that it is going to provide the platform for developers to develop application for mobile devices. So what do we need to adopt open innovation? We need first to create the basis for the culture change that support development of innovation as a corporate trade not as an ad hoc activity. We need to foster a cross functional teamwork and collaboration. It's really an accessory tool for strategic and open innovation. We need to build a local capacity and talents by tapping into education systems and keeping these talents in the region. Currently we have many of the universities in Qatar and in the region and we need to make sure that we will tap on these talents. We need to encourage the establishment of local venture capitalists and to create funding. We need to work with the educational system for public and private to cultivate the culture of innovation and collaboration. Open innovation is possible only when we have the right IP laws and IP protection in place like the creative comments. How we can achieve it? Innovation should start at the top with the leadership support and especially the CEOs because they can provide the strong direction. Innovation at the end needs a process. So there should be a well managed innovation process that coordinate the activities within the organization and make sure that it is collaborating with the external resources. We can use forum sphere workshops and this is a very good event for cultivating the mindset of open innovation. We need to understand our customers needs to derive the innovation and also we need to collaborate with industries and academia like Qatar University, education cities, QSTP and actually there had been a partnership between QTEL and QSTP and both organizations are moving in this direction. The result of innovation should be measured and quantified and at the end we have to identify the innovators so that we make sure that the innovation cycle is there and at the end we need to adapt the culture of accepting failure because I mean all innovations are subject to success and I think at QTEL we are moving in this direction in the direction of open and collaborative innovation.