 Hi there, I'm Rachel from the onboarding team and I'm going to show you how you can find the most important keywords to improve your ranking score. When you target new keywords, it's important to know which of these keywords are most relevant to your industry or niche. To find this out using Mars Pro, head to the competitive research section and then select keyword gap. Enter your site in the first field. You can choose to either enter your entire domain or a subdomain of your site. Below this, you can enter up to three competitive domains or subdomains. Once you have them added, click on analyse competitors. You'll be given a site overview, which shows you the total number of keywords both your site and your competitors are ranking for. You can also see the top positions each site is in for those keywords, the page authority of each site's homepage and the domain authority for each domain. If you select ranking distribution, you can see the breakdown of each site's ranking positions. To find out what keywords are most important to improve your rankings for, scroll down to keywords to improve. These suggestions are based on your competitor's most prominent ranking keywords. You can filter by keywords you also rank for or keywords that you don't rank for. You can view the monthly search volume, the difficulty score, your ranking position and a new metric called traffic lift, which represents the expected gain in traffic if the chosen domain overtakes the top identified competitor's ranking position. If you'd like to research keywords further, you can add them into a keyword list. But if you wish to track them straight away, you can add them directly to your MozPro campaign. If you want to share this list with a colleague or a client, you can download it as a CSV. And that's how you can easily identify the most important keywords to improve your rankings for. Thanks for watching.