 See, there's a difference between what we know and what we do, and that's called a performance gap. It is the gap between what we know and what we do. It is the difference between what we know we're supposed to do every single day of our life and what we actually do. I'm willing to bet right now that if I ask you to take out your pen and your notepad and make a list of the healthiest foods that you know of, you could do that with no problem. And I'm sure that if I collected everybody's notes, many of you would write down the exact same foods. And if I ask you just to etch out, what should a weekly workout routine look like for your physical fitness? Every single one of you would be able to do that with no problem. But then if I look you in the eye and I ask you, are those the foods that you eat? And when was the last time you went through one of those workouts? For many of you, you would start to see a performance gap. You know exactly what to do, but for some reason that's not the behavior that you're performing on a daily basis.