 Welcome to JSA TV Europe and our live two-day event on 23 predictions. I'm John actually man joining me today is David Craig CEO of data since a liquid cooling coming ice your top David thank you so much for taking the time to speaking to us this has been quite exciting thank you it's been quite an exciting year for liquid cooling and the predictions even though we're gonna go through them the predictions look very good for the markets not just for next year but the years ahead but maybe before we jump into the future let's jump a little back into the past so travel to the past like the movie used to be what have been some of the major events in the sector so maybe within the liquid cooling space that have really shaped up the market this year in a different way yeah so I think I probably categorize it under two broad headings so one is there's the the chips are genuinely getting hotter now there has been that very significant increase and with the new generations of things like Eagle Stream with Intel and Genoa epic with AMD we're starting to really really push the limits of what air cooling can do but I think also more importantly is people are really waking up to the sustainability message and it goes way way way beyond things like simple electricity consumption when people actually start to really think about the true cost in the extended supply chain etc of you know real cash cost in and think harder about sustainability it actually becomes a very compelling case to move it's not it's not as risky as people think so that those are the big levers that are changing and really starting to bite yeah and special sustainability I mean there's so much conversation around regulation and how it's going to push forward the need for sustainability and then with that it comes so much transparency as well you're not going to be able to get money to build a data center if you don't think sustainability so that's right picking up on those thoughts so when you look into the markets into the year ahead 2023 and you look at the markets not just maybe with the liquid cooling business sustainability that is in the construction builds that sites what do you expect to see the most next year what's going to be the big topic I think there will be a few topics so I there's no doubt that there are recessionary headwinds out in the general economy however I do not expect there to be a data recession but nonetheless at times like this companies do become more conservative so notwithstanding the imperatives that exist to move forward I don't think they'll do it just because chips are getting hotter I think they would just delay the decision to buy those water chips and so I think the things that will drive it will be people actually recognizing that there is significant competitive advantage to be had because technologies like ours don't just allow you to use you know hotter compute they allow it to live wherever you want it to do to use less space and that's not really just a cost down message that's about enabling you to operate in more places to get closer to customers so I think there can be very very strong competitive advantage gains so I'm pretty confident that we'll continue to see significant growth I I think it'll be in very specific sectors and there will still be a lot of conservatism in the industry and we're 18 months to two years out of where the conservatism really kind of drops away but nonetheless there'll still be you know very significant growth from a small base and increasingly into a fairly significant base which is well in line with with what I've heard as well from analysts around adoption of these soft technology but you mentioned specific use cases of specific industries would you think it's gonna be the biggest adopter next year in terms of use case yeah so you know what we see in here in the market is that sectors like obviously so financial services are insanely keen on the whole sustainability message they are embracing GHG scope one scope two scope three they're being very clear that they want to be net zero by 2030 so anybody who's greenwashing anybody who's just saying can we blow the fans a bit harder is going to be out there so we expect financial services to be much more significant in that space health care is becoming more significant a lot of healthcare organizations are up rating their IT particularly as they want to adopt more AI for triage for patient modelling that kind of stuff because we're at the limits of what we can do in in more doctors more nurses more nurses it doesn't make sense to just keep doing more of that so if we can actually use the doctors nurses we have much more efficiently that's a much better investment so I think health care retail and you know it's kind of time for us to do 5g properly so I think telco also will start to embrace it and I think the issue there will be about how we help them reduce service costs and service intervals and you know help really reduce the cost of scaling which again is a pretty unique usp you know for for actually our technology is that we we don't just cool stuff down we actually we protect it monitor it and enhance its ability so those are some of the very significant sectors and obviously the cloud giants etc are embracing liquid cooling you know more and more and more all the time yeah financial services interesting because I remember a few years ago they were very reluctant to anything to changing anything and now they do seem to be the ones pushing everything ahead and your right is because of sustainability yeah they need that to show the investors as well speaking of you so your isotope so how are you guys going to be supporting all these on the ground so talk us through company expansion staff hires what's the plan for the company for the business yes so so for us so we completed a very significant series B investment this year I in late June 2022 I and we strategically set out to do three things with that one was to I was to raise initially 20 million actually is 30 million pounds and because we were heavily you know we were very attractive we wanted a truly international and and in led investment round and we wanted a key strategic so we ticked all of those boxes we've got you know Asian money American money and European money all came in and it was led by a very significant Singaporean impact fund called see impact it's part of the Tomasic group and organization there so that's given us you know significant means to do exciting things so we've already scaled up our organization this year by you know 10 to 15 percent we are we've actually got five more people joining us immediately after Christmas and we're scaling out in the US as well just now so we'll be opening new offices in the US early in the new year we're moving into new offices in the UK just shortly we're we're increasing also in enhancing our partnerships so we've obviously built some very significant partnerships over the years so I can't go into too much detail around some names etc there but one of the big ones was invent for example you know you're dealing there with a very significant player who became an investor in us so watch this space we'll be doing we'll be announcing a lot more in the not too distant future there I was going to say with so much office expansion and staff and horizon everything I guess another series will be coming soon another round I what we raised certainly allows us to to look ahead into kind of three years at least before we necessarily need to think about that the good news for us is that you know all of those investors who came in a very very keen to deploy capital so we certainly I'm Scottish so you know we don't like to spend money we're not keen on just spending money so we try and control our burn very very carefully when people when colleagues join us they've got a job to do they don't we don't just scale for scale sake and and we we grow more towards customer demand than building it and hope they come so we've been very careful in planning that the cash was designed to give us a proper runway but equally if we needed you know to deploy more for sound business reasons we've got a very very deep set of pockets that support us that would be very keen to deploy more capital if we needed it okay interesting so then I was going to ask if people want to learn more about isotope and reach out and maybe become an investor I don't know how can they can do so yeah so there's a number of ways but you know one I am very very available and I'm on LinkedIn I'm here my you know feel free to share my email address through any of the you know feeds et cetera that you've got here I'm more than happy to be you know talk to obviously we've got lots of contact groups on social and web and we've got a phenomenal team of people who are out there you know on LinkedIn et cetera so you'll find us there but we'll also be you know significant and major trade shows we were super super compute recently in Dallas you know we'll be everything from Mobile World Congress all the way through to you know all the data center ones et cetera throughout the year so we're easy to find I we're certainly very approachable so you know please please if any of these get any questions at all no matter what they are we just love to we'd love to hear from you skin touch with and then just to quickly finish I was going to ask so if you had to describe how you feel about next year in one words what word what you choose bullish bullish I like that I'm sure you have a bullish opportunistic year as well very nice well David Craig saying so much for talking to me and thank you to our viewers for tuning into JSA TV live don't forget to check our social channels for more content and until next time happy networking thank you thank you