 We're here at the IZ Tech X show here with the Helix Cuff and hello, so who are you? Hi, I'm Paula. I'm with the Ashley Chloe company. I do marketing. This is Quincy. I'm with Paula from Ashley Chloe Inc. I'm a marketing team as well. So what is Ashley Chloe? So, who's that? Ashley Chloe is a company name and Helix Cuff is our product name. So Ashley Chloe was founded two years ago in San Matel, San Francisco Bay Area in United States and we started out as a Kickstarter campaign. So we attracted around 2,000 backers from around 165 countries around the world and we shipped the Helix Cuff back in May 2016. So we already shipped out? Already shipped out. You can order it online as well. So we're speeding up the process so we can get all of them out. So what's the functionality? So these are the first Bluetooth headphone wearables headset that you're going to find. So this now works. Essentially this is the control system to it and underneath this you'll find your headphones. Whoa. Yeah. So what you can do with them is you can connect them to different devices both your mobile phone or your laptop and there's a mic here with control and then there's also your pause, play, hang up. Is Bluetooth? Yes, Bluetooth. That's really cool. Yeah. So 2,000 people got it and are people happy? Yeah. They're happy about that. They love it. So we're looking into second generation to see what we can further develop. So did you make this? Yeah. So we make everything in-house. So we have our own industrial designer, our chief designer. He's a very experienced ID designer in the industry and then we have our own team of mechanical engineer. We have our own team of production and operations team and we do go to market in-house as well and then we ship or we do the logistic and inventory fulfillment. And you are showing this at CES this year? Yeah. And this is the drawing, how they designed it? These are the sketches by the industrial designer during their product ideation stage. There's lots of different colors. Yeah. It comes in six different colors. The classic model sells at USD $199 and we have a special 24K play-to-go edition that sells at $299. Which one is that? This one. So $299 with some gold right here. Nice. How long is the battery life? To four hours. Study talk and listening time and then you go ahead and recharge it from here. You see that's in all the way that's because it's sweat proof as well. So if the device oneself of battery you can have it like charge it quickly within 30 minutes by connecting it to the micro USB card. Just connect to micro USB? Yeah and charge it. Any micro USB. Attach it to your laptop for quick charge. So Ashley Chloe is a famous company or? Making what kind of product? We are a white scene startup. Are you just, this is the first product you have? Yeah this is the first product but we were named as one of the innovation awards Bonneries by CES this past January. And then we actually have a second product coming out in next year. And then we are named. For CES? Yes. So you have a secret product somewhere? We have a secret product. We cannot show it right now. We cannot show it right now. Not yet. But just two months later? Yeah. Less than one, less than two months. Will be a new product? Yes. And we are excited to announce some really big achievements for another first one in the market that will release soon. But is Ashley Chloe, is that a person? No. It's just a name. It's just the name of the brand. So our founder look at some data in U.S. from past decades and we find out that Ashley and Chloe are actually two names. They are most popular among U.S. households. So our founder want to continue this tradition of data driven mindset. So she picked these two names and it makes a nice combination and it makes sense for a brand. And what do you do at the company? We are marketing. You're the marketing? Right. So you reach out to all the media, the bloggers. Bloggers, media. You already did lots of other videos? The Wincers. At CES? We haven't, how many videos have we done? A lot. We got featured in quite a lot of different media and video channels last year from CES. And we're looking forward to more to come this year. Yeah, it's like a, there's a big opportunity I think to do wearables that is, that looks good. Right? It's not just like boring wearables. Right. Yeah. This one. Yeah. But this one's fancier. Yeah. This one is always black. It's like card off. And our product actually goes well with other wearables. We want to create, we want their wearable ecosystem to five. So we actually encourage people to purchase different types of wearables and they can like mix and match based on their different occasions. They can take this to work. They can take this to the gym. They can take it to travel. They can give it as a gift to their family and friends. So. What do you think about this conference, ID Tech X? Oh my God. This conference is really valuable for start-up like us or very established companies due to the fact that they're well-proved together and they provide a lot of connection and access to industry people, to materials company, manufacturer and also like investors or other industry insiders. And there's some really cool stuff around here like some flexible displays and some some smart clothes. Right. It's cool stuff, no? This needs to be the future of, there's a lot of opportunity for startups to do cool products. A lot of the future I think coming out from here we see like clothes that can sense things, floors that can sense things like robots that are coming out. So there's definitely a lot of opportunity to connect with everybody and then also just learn from everybody. There's so many things that I didn't even think that was possible yet and it's coming out and it's sprouting here and it's really cool. And your company can play in that business because you have already first successful, let me go go now, you have a potential to go even bigger for the next one. Yeah, I believe. That's what we're aiming to do. We are very exciting to be part of the participants in this really well-organized event. We feel like it gives us a lot of opportunities to access to even bigger like manufacturers or companies to help us scale up the business. So we're happy that we're part of this and hope to join this again next year.