 Hey guys, welcome back to the channel. Shout out to every single one of you, real estate agents, professionals, investors. What I want to do is kind of show you an easier way to really capture leads on social media, whether you're posting organically or you're running Facebook ads, right? If you've been following me for a while, you guys, if you've been subscribed to my YouTube channel or maybe just on my personal Facebook page, for the past few years, I've been consulting real estate agents on social media marketing and Facebook advertising. So when it comes to my personal Facebook page, for example, the 5,000 friends that we're allowed to have on Facebook, every single one of them is a real estate agent. That started in 2016. So as I leave mortgages, I was a loan originator from 2010 to 2016, licensed for the state of California, licensed for the state of Washington and absolutely crushed it in mortgages, but my whole run was six years, 2010 to 2016. In 2016, when I left, I started consulting real estate agents on social media marketing and really how to run Facebook ads and target their local area. And that started all in 2016. So as I'm jumping into that whole space, I came over to Facebook, I removed all of my real friends, all my real family members, my buddies from high school, I removed all of them off of my personal Facebook page because my whole strategy was to fill up the 5,000 with agents and that's what I successfully did. So if you can imagine whatever year you're watching this video, right now we're in 2022, obviously, but if you can imagine for the past few years, since 2016, I've spoken to, but I've also seen what thousands and thousands of agents do when it comes to marketing their real estate business on social media, Facebook, Instagram, it's all the same. As a lot of us try to build local businesses, maybe you're farming a few zip codes. What social media, when you're building organically, what you tend to receive are friend requests from people that live all over the country. And although you never know where your next client is coming from, most realtors are local business owners. Most realtors, their dream client is down the street, right? Most realtors would rather be farming a few zip codes in their local area than trying to work with anyone and everyone across the country. So what I'm saying is that as we build our social media platforms out, as we post on social media, you're kind of just getting that post in front of whoever wherever, right? There's no local targeting because again, if you're licensed in the state of Nebraska, but I'm seeing your listing in California and I'm nowhere in the market at all, I'm just a random friend that you have on Facebook, it's kind of pointless marketing. So what I'm gonna show you here is what I see by the thousands, every agent does it when it comes to marketing their products. But what I wanna do is I wanna kind of narrow it in. I wanna narrow it in and show you a simple page that would allow you to capture way more leads than you're probably capturing now. Okay, by doing what you're doing now, which is just kind of putting post out there for anyone and everyone to see. But what I wanna show you is also the links behind it. So as I see an open house, as I see a listing, I'm gonna show you just based on what the market is really doing. And I'm gonna show you links and where they're actually taking us. And again, let me know if you guys are guilty of this. And at the end of this video, I'm gonna give you something for free. So just for hanging around, I'm gonna give you something for free. I'm gonna give you that special tool, I'm gonna give you that one webpage that will allow you to capture a ton of leads. Now today's video is gonna be based on an open house page, so I'll show you an example of that. But it applies for a listing, it applies for a seller guide. So if you're here catching it on YouTube, subscribe to the channel. If you're a real estate agent, subscribe to the channel because I'm gonna be giving away funnels. I'm gonna be giving away these simple pages for free that you guys can really leverage and start putting out there on social media. So again, whether it's organic posting, which I'm gonna show you a ton of it right now, or whether you're running Facebook ads, this is the single page, the only one page that you need to become successful with lead capture on social media. So let me show you what I see by the thousands, okay? Now again, whether it's my personal Facebook page or whether it's a Facebook group, okay? In this case, I'm showing you a Facebook group where everyone is posting their listings, right? Realtor Dan, shout out to Realtor, posting his listings, right? So if you guys are in different groups, you guys are for sure doing this, right? You're posting your listings and all these random groups expecting for that lead, right? Expecting to get leads out of it. Now, again, organic posting, some of you guys that are giving this are successful. Some of you guys are netting a few deals a year from doing it, but I'm willing to bet that's all it is. And again, what this is based on is my experience, my experience of speaking to thousands and thousands of Realtors since 2016 on this topic. I've spoken to thousands of them, right? And to really tell you the truth, thousands of them have came from my personal page. So if you're on my personal page right now, you are one of 5,000 real estate agents as friends on my personal page. So after speaking to so many people, you kind of see a pattern. And again, apply it to your business. If you're a listing agent, after speaking to thousands of homeowners, you already know what the problems are. You already know the solutions, you already know how to fix whatever their issues are because you've spoken to thousands of homeowners. In this case, it's the same. I've spoken to thousands of agents on the topic of social media marketing and Facebook advertising. And my whole thing is just to point out the basics. Point out and see the common denominators that everyone's kind of facing or the problems that everyone's kind of facing and just kind of sum it down to the basics and provide the solution. And so in this case, I'm gonna show you what the market is doing. I'm gonna show you what everyone's doing. And then again, I'm gonna show you how to dumb it down and keep it even more easier than that. So shout out to Router Dan, but that's what's going on here. He's posting his listing, right? New listing now available for showing. There's the address and all this is is hashtags, okay? Hashtags and then he's providing images and that's it. So by doing this and he posted this in a group of over 4,000 people, there's 4.6,000 rotors. So he's posting it in a group of nothing but rotors, and that's all it is. It's just a post, a couple of images, some hashtags, no real call to action, no link to go anywhere to a website, nothing like that. And so in a group of 4,000 and the reason why I have these insights right here, you can only see these insights if this is your business page or if this is your group. This is my Facebook group. So I started this Facebook group a few years ago and there's a few thousand agents in this group. So everyone comes over here and posts the group. But my point is in a group of over 4,000 people, only 40, it only reached 40 people. So 40 post reach, it only reached 40 people. So it's like, damn dude, that is not marketing. That's what most do. Either you're posting that in a group or you're posting it on your business page, which is actually worse because on that business page, there's no engagement. Facebook only shows your organic post on your business page to 1% of your light count. So those would be that are real estate agents. If you go look at your Facebook business page, how many likes do you have on that business page? A few hundred, 1% is seen that organic post. So that's even worse, right? So in this case, again, 40 people, that's not really marketing. So let me see if I can see another listing. There's another listing. Let me see if I can see. That's in a different country actually. Let me show you something in this country here. So here's Nicole, right? So show it to Nicole. Okay, so this is your typical, actually there's no link on this either. So again, this kind of is your typical post. Coming soon in Katie, there's the description, right? There's all the details. This home will not last long, right? For more information, what nine out of 10 realtors will do is put their phone over. Now again, this is going to anyone and everyone. This is a group of thousands of people that all live across the country. Now again, although you never know where that lead is coming from, I get it, but this is not marketing. This is not marketing. It may net you a few deals per year, but what I wanna show you is a basic strategy, a basic page, a basic way to net a few deals per month from doing exactly what you're already doing, which is posting content, right? So again, we're gonna really get down to the bottom of this and I'll show you what's easier. So this is your typical post. Now what's missing is an actual link, right? So let me show you something. So there's the video, right? So here down here, let's see if there's any other links down here. See, so no links, just the phone number. And then she tags her buddy in the video, right? One minute and 20 second video. What I would have done if, well, actually, let me just show you, let me show you. So let's go down to another one. Let's go down to another one. There's a link, but that's a different one. So let's look at, let's see if there's a link in this one. Okay, cool. So here's the deal. Perfect, there's a perfect example. So look, shout out to Nikki for Cell. I was gonna show you an open house funnel, but let me just show you, let me show you a listing funnel. Let me show you a listing funnel because that will actually, or a listing page, that will actually, let me pull up this listing. Okay, so here's the deal. Let me show you this, let me grab this real quick. Okay, so let's open up this over here. Let's close out this one. Let's open up this one. Okay, we'll come back to that page. Okay, so here's your typical post, right? Again, whether this is organic or whether you're trying to run a Facebook ad, the whole bottom line is I'm gonna show you just an easier way, and that's to capture the lead. In this case, there's the image, there's all the text, right? So she's given up all the information right there, right? More photos information on our website. So here's your typical listing post. Her name, her business name, her phone number, her email, a bunch of hashtags, which are not even necessary, and then a link to the listing. So as I click, here's what 10 out of 10 realtors will do. Is the moment I click, I come over to a full-blown website where I see everything on that property, right? I see everything on the property. As that visitor, as that person's seen that post, they click. Now, in this case, she's posting it all over the place. So people all over the country, probably even in other countries are seeing this, right? But rather than giving up all this information right now, right, she's giving me everything. She's giving me everything. So if I was actually in the market and I'm scrolling, I'm looking at everything, I'm looking at everything, and then automatically I'm like, landscaping, desert front. Oh, that's not the one I'm looking for. And then I leave. That's what happens, you guys, with us online. You guys do it just without even knowing. Like it's by default. We browse, we surf the internet. How many people are, how many of you guys right now are just scrolling? That's how you even came across my damn video right here. You're just scrolling. You're scrolling, you're scrolling. All of a sudden you're seeing me. You're just scrolling. You don't even know me, so you probably already skipped me. You're just scrolling. You're just scrolling. You're just scrolling. That's what we do. So if you don't capture someone's attention right away, they're gone. Like they're not gonna opt in. They're not going to request information. You just gave me all the information there. So because I saw two bedroom, I automatically, oh, not the one I'm looking for, and I keep going. But let's say for example, I was actually in the market. I just automatically didn't think that I was listening for me. You could have still captured my lead. You could have still captured the information, which you should have. So rather than providing a link, you guys, that takes people to a full blown website. Here's what I would have done. Here's what I would have done. And here's what marketers do. Here's how you want to really narrow in and focus, okay? Let's say there's your same. So let's say there's the post, right? There's the post. For one, you don't need to put all this information. There's the link. So let's say for example, okay, here's the post. I click the link, and I come straight to a one pager like this. Now, again, this is just an example, right? You can change up the headline. You can change up the image. This is an example. This is what we call a webpage. What every single person is doing is sending the traffic to a full blown website. And that's not where you want to send it. Because again, there's too much information here. The person gets distracted or they automatically disqualify the property and they could have been a for sure hot lead looking for something there in the market. But they all of a sudden didn't think that was the one. But if I were to capture the lead up front, I could have then had that information to show them more properties. In this case, post and all over social media, if that's not the one I'm looking for, then boom, I'm gone and you could have captured my info, but you didn't. So rather than taking people to a full blown website, imagine taking them to this one page, get instant access to the price and photos of this property, right? And then just a few bullet points. You can edit this and change it to however you want. Homes in this market move extremely fast, schedule your private showing before the bidding war begins, right? A few bullet points, one single button. View all 17 photos. Now that person clicks, there's the lead capture. So let me show you down here as well. So all this is, again, an image, there's their DRE number, their reviews, one blue button you guys, one blue button. Very different than your full blown website. So here's what I could have done. Here's what I would have easily done. There's the post, right? There's the post. I could have for sure put all the information, yes, but I'm not taking them to the full blown website. They're clicking, they're coming over here. They're entering their name and email, and here's the flow. So they enter their name and email, send me the details now. That's how you capture the lead. Then here's what happens next. Second page, two basic pages, you guys, two basic pages. The moment that lead came in, they then land on this second page, right? Again, this applies for organic posting and it applies for advertising. So if you're running Facebook ads, you're running them to a simple webpage. If you're running Instagram ads, LinkedIn ads, whatever, you're driving it to the simple webpage, right? That one page with that property. So back to the first page, there's that one page. They click the button, they opt in, they then come to the second page and here's the power of the second page. I call this page the money page. Here's the power behind this. The moment that person lands, this could be a simple 45 second video on your cell phone. Hey guys, this is David. Thank you so much for inquiring on 777 Plaza Boulevard. This is a beautiful property. I am the listing agent of this amazing property. Let me give you a little bit more details and let you know why you're gonna wanna schedule your private showing now. This is a simple 45 second video that I shot from my phone. Now, this is just an image. I'm just giving you an example here, but this is a simple video, 45 seconds, where I'm hitting on four bullet points. Number one, I'm saying thank you. Thank you, thank you, thank you for inquiring and thank you for requesting more information on this beautiful property. Number two, I'm introducing myself. My name is David, I am the listing agent. Let me give a little bit more details on me and why I'm so fired up to get you to see this property. So number two, I'm just introducing myself. Number three, I'm telling them to check their email. So rather than providing 57 images all on your post, like I got some posts down here, four images. Again, you guys, I follow you guys by the thousands. I see what everybody's doing. Everybody's doing the same damn thing. Over here, all these images. Rather than providing all that information, all that information, another one. Look, there's the same Nicole, shot to Nicole, but it's like, damn, where's the call to action? Cool video, but where is the link to capture the lead? There was another one down here that I saw where it had like, you guys know what I'm talking about where you guys post and you'll freaking put all the damn images there. Look, I click on this one. So here's the link. Okay, so Nicole, there's her listing. I click on the link again. She's taking me to the actual, to a full little website. This is Compass's website, her website, but obviously her Compass site. She's providing all the information. Now, I know you have your little form over here to the right, but you just provided all this information on the property and I never bothered to fill out the form. So now I'm over here looking at other properties and now I'm lost in cyberworld. Before you know it, I'm looking at snilling. I'm looking at Bear Valley. I'm looking at River Point and boom, I'm gone. So rather than doing all that, you guys, is the moment they opt in, the moment they opt in, they then come to the second page where I'm saying thank you. I'm introducing myself. I'm saying, hey, check your email number three bullet point, check your email because I just emailed you all the details. I just emailed you all 57 images and 92 videos on the property. Check your emails. Number three, I'm telling them to check their email. So that's what's going to get them fired up and entice them and ethically bribe them and kind of tease them a little bit because I'm not giving up all the information up front. I'm asking you to opt in first. Then my email automation will send out an automated email with all the details on that beautiful property. That's number three, check your email. And then number four, here's the money page. Here's the icing on the cake. Here is the call to action. Number four, I'm saying, hey, in this short 45-second video, I'm saying, hey guys, and by the way, this property is obviously not going to last. So if you click the button below, it'll take you straight to my calendar where you can schedule your best time. Talk to you soon. That's it, you guys. That's it. It's one simple page. Now again, what I would have done is I would have been running this as a Facebook ad. I would have been running this as an Instagram ad. But if you're posting organically, your personal page, your business page, and all these Facebook groups, that's what you wanna do as well. Is that link does not need to be a full blown website. It needs to be your link. It needs to be your webpage. And it needs to be one single page with one call to action button. Okay, so this one page, you guys, I want to give you for free. All you gotta do is edit the page, which I'll help you with. I will give you my time for free and help you implement this software. This page, the funnel, it's already done. It's one page and then two page. So let me close out this one. You got your first page, you got your second page. It's literally a two pager. That's all it is, a two page funnel. And then your calendar is tied to it as well. So this right here, when it comes to capturing leads the right way. It comes down to software. It comes into having the right software, right? Most software is out there. Most landing page software is run about 100 bucks a month. This one's same thing, 100 bucks a month. But the reason why I use this one is because it not only comes with the landing pages and I can edit and create as many of these funnels as I want around my open house, around my listings, around my seller guides if I'm giving out seller guides. But what it also comes with is the email auto responder and the online calendar. It's those three tools because that was the flow, right? The moment they come in here, there's the landing page, they opt in, the moment that email comes in, boom, number two tool, email automation, that email is triggered right away. And then they come to my second page where they can click the button and the calendar pulls up. So it's really those three tools. So if you're marketing on social media, you guys, again, organic or paid traffic, it's landing page software. You need to be directing this traffic to a single webpage where you can capture the lead. So if that was an ad, I'd be capturing so many leads, it's not even funny. But again, if you guys keep taking people to these full blown websites, you're just shooting yourself in the foot and you're missing out on the opportunity to capture more leads because who knows? And here's another thing, because there's no tracking on these websites and I know that because I can look over here Facebook Pixel Helper, this little plugin that you can download for free, you can just Google Facebook Pixel Helper. And all this is the plugin that sits at the top, it lets me know which websites have tracking, have Facebook tracking on it and which ones don't. This one doesn't. So it's like, man, shout out to, shout out to, where did she go? Shout out to, who was that? It was, who was I using as the example? It was, where did it go? It was freaking Nicky. Shout out to Nicky. But again, as you continue to market this way and people click on your link, none of this stuff is being tracked because the Facebook Pixel is not on this site, right? It's not on the site. So that's a whole another call you guys, whole another video. But if you're new to my YouTube channel, subscribe. I put out weekly videos on social media marketing and Facebook advertising for real estate agents. Many of these things, the same strategies apply for small business owners, local business owners. It's really the local business owner that I'm focused on. But real estate agents is what I really love and love to, love to, love to, who I love to work with and help. But the same principles apply. You got to be tracking all this stuff. You got to be tracking all this stuff. But I have a ton of videos that go over custom audiences and tracking and pixels and all that stuff. So subscribe to the channel, you guys. If you haven't already, draw me a comment below, say hello. But this right here is what you don't want to continue to do. You don't want to continue to put up these types of websites. Now here's the deal. Most of you have websites like this, right? What you can do is again, the moment they come over here to the actual landing page and they opt in and then they come to the second page where they see me on video now and trying to get them to schedule an appointment, right? Schedule is showing what I could have provided and what I can provide in the email. Hey guys, and check your email because I just emailed you all the details on this beautiful property. That email could have this link with all the information. But it's in the email and it's after the fact. It's after the fact that I captured the lead first. I didn't give any of this information up front first on the post, I had them opt in. Now again, as you continue to post organically, who knows? You might have people that opt in from all over the place. That's why I love to teach targeting. I love to teach Facebook advertising because with a Facebook or an Instagram ad, I could target that local area of Lichfield, however you pronounce that, right? I could target that local area and get a ton of people to opt in and all get local leads. And that's the advantage, right? All the people that opt in, I know because it's a Facebook ad and it's targeted, it's targeting my local area. I know that every lead coming in is a local lead. And how powerful is that? Now, we know that the property is only gonna go to one family. It's only gonna go to one person. But if you're doing it this way and you're driving them to a simple landing page, giving people the opportunity to opt in, you could have 57 people that were all interested. Now you have that lead, which you can now email your next listing to. So two days later, or let's say five days later, the property is already under contract and it's already going to another family. Five days later, your email auto responder, hey Dave or hey John, just wanted to follow up. Hey, this is David. Hey, guess what? That listing that you opted into a few days ago, it's under contract. Unfortunately, as I mentioned, it didn't last long, but hey, I have a ton of properties coming up that I'd love to share with you. So make sure you check your emails because I'm gonna be sending you a ton of properties that are not even on the market. These are pocket listings that my broker has that you're not gonna find anywhere else. So make sure you check for my emails. That could be a simple email automation you guys set up where now we're communicating when leads come in through the funnel and they happen to be all local because all we're focused on is running ads to our local area. So you guys, the point of this video you guys is stop posting all over the place, first of all. But if you are, make sure that these links are landing pages or web pages are simple one pagers where you can give yourself the opportunity to capture the lead. Because look at all this information. She took the time to write all this stuff out. And unfortunately, you may be capturing a few leads, Nikki, but I'm just saying how to really put this on steroids. This is how you do it. Narrow in the focus. Take it to one page to capture the lead. And once you have that lead, you can show them 57 more properties after that. And again, if it was a Facebook or Instagram ad, that lead is local. So you guys, I'd love to give you this funnel. I'd love to give you this funnel. What I provided was a 14 day trial. So again, most landing page softwares like this, they're gonna run you 100 bucks a month. Anyways, I just recommend the one that I do because it comes with the three tools that are normally sold separately through three different companies. You need one company for your landing page software. You need another company for your email automation. You need another company for your CRM. You need another company for your online calendar, right? That's too much to juggle. So the one that I recommend, it comes with all three. The landing page is the email automation and the online calendar for the same 100 bucks a month. But I'm not asking for that commitment right now. I'm saying, hey, just set up a 14 day trial and let me give you this funnel for free. That's it. And then let me help you put it all together. I already have the funnels done for you all transferred to your account in a second, but I'll help you come in here and edit all of it. And that's all for free. I'll give you all my time for free to help you really put these funnels together. So if you're new to the channel, subscribe because I have listing funnels coming your way. I have Seller Guide funnels coming your way. And again, they're all for free. I already have them done for you. All you gotta do is just activate a 14 day trial. So you have your own account and then I can transfer the funnels over to you and we can start capturing more leads that you could possibly handle. So you guys, I hope you got value from that video. Again, I'm David. I'm out here in San Diego really bringing value to real estate agents to the small local business owner and really showing them a better way. This is how you do it online. This is how you capture leads online. So if you're not netting what you wish to be netting, subscribe, stick around. Again, there's a 14 day trial button below. So you can click on that button. It'll take you straight over where you can start a 14 day trial. Once you activate your 14 day trial you'll get an email from me with your share codes on how to implement it all, how to transfer it all to your account. You'll also get a link with my calendar to schedule a call. So I can help you put it all together. We'll do a Zoom, we'll do a screen share. You'll share your screen and I'll walk you through the whole darn thing. Okay, you guys. So I appreciate you guys have a happy and safe day and keep closing those escrows. I'll see you on the next video over and out.