 Hello and welcome back to exchange for media's weekly recap. This week, WPP has announced the merger of Fundament Thompson and VML YNR, which will be known as VML, and is going to be touted as industry's largest creative company. H.U.L's Rohit Jawa reported a 4% growth in its standalone net profit for Q2. The ad spends increased by 65% to Rs 17.20 crore. Market research and consumer insights veteran Heman Mehta, who was associated with Kantar for more than three decades, left for heavenly abode earlier this week. The Indian Broadcasting and Digital Foundation has requested TRI to re-regulate the broadcasting sector due to dwindling paid subscriber count and competition from DD Freedish. The government earned the total revenue of Rs 179 crore by granting 388 licenses and permissions in 2022, according to a recent report by MIB. That is all for this week. This is Cheneeth Kaur signing off.