 See those words that I've used, I tried calling you. So, Google using its scrollers and technology will look for websites who have written content via this particular one. You see? So if you're going to optimize your website you're going to ask yourself I'm in agribusiness solutions. I'm in real estate. No. 1, which words exactly do people use while searching for real estate solutions? Just to get so that your audience, your target market can easily access your content. Yes, so you must ask yourself which exact words do people search? Let's look at the CEO's breakfast annual summit. What is it all about? You guys celebrated the 3rd annual breakfast summit just on February. Yes, on February 7th you watched Move & Pick. Tell us more about the CEO's breakfast and what it's all about. Wow, Amoli is excited anytime I talk about the CEO's breakfast because I got the idea in November 2017. Back then it was young CEO's breakfast and I had just cleared compass in 2016, started business. No money, no resources in terms of networks and I didn't have anything to leverage on. And I thought business was tough. You know that the political temperatures in this country were at the highest. You know holding one election after the other and all those and business was disrupted though not more like during this COVID-19 season. So I thought apart from me there must be other people in business who are young like me and have experienced these challenges. But then I had an office at this corner house. I thought how about I invite like 10 or 20 friends who are in business then we discuss how we can do business and how we can support each other, how we can pull our resources together, I access your networks, you access mine, I refer clients to you and all that. So thought it would be a good idea to hold a young CEO's breakfast. I was doing other events before which were not really working well. You know we did the Let's Talk business series, we had done the inverse clouch and all that. So I posted that on Facebook and within the first week more than 50 people registered. I had booked a venue at New Stanley, the one at the junction between Kimati Street and Neta Avenue. So the numbers were overwhelming. Over 300 people registered, that is up to December. And I thought wow. I didn't even plan to have a speaker because it was just a conversation. So I called my friend Dashan Chandarin, we know him. I told him I have these young CEOs who are planning to come for my event. Could you come and talk to them? He said yeah, yeah. I'll be more happy to come and join them. And then I invited Merin Joki. She runs Glasshouse PR, one of the leading PR companies in the country. And other speakers started applying. So we got the FOMA partner for General Electric Africa, that is Vishal Agawal. So the three became the speakers. We held the first year's breakfast. Over 90 people came. I was planning for 20 but over 90 came. We held a very big event at Lycor Regency, that is in 2018. And then I thought what else can we do? Can we make this ananyu event? So we organized it again in 2019. And then I discovered I was targeting young CEOs. But even people who are running multinationals, regional leaders, well established business people, and people even from other countries, from Uganda, Ghana, Nigeria are coming. I thought this is a good idea, we make it annual. So we decided every February 7th, we will be hosting the annual CEOs breakfast. So it is stopped from being the young CEOs breakfast to annual CEOs breakfast. And this year, early this year, on February 7th, we held a very big event at Movenpikotel in Westlands. We had big entrepreneurs like Vimalsha of Bidco Africa, Jojua Shuri, and many others who came and participated. So it was now an inclusive of just entrepreneurs. Yes, it is an event for business builders. So you don't necessarily need to be running your own business as long as you're interested in building your business, either you as or someone else business or you want to build, you can just come. Okay, still on that, I would like to find out how important is it when it comes to career development of just engaging in the spaces of networking for young people who want to get into business or even who are still in employment? Back in Arab where I come from, we say adoni o iddo. People are the resources. You know, your network is your network. Absolutely. But that is what basically it means because what you want, I may have it or I may know somebody who has it. And by you being connected to me, I'll definitely be able to connect you to the opportunity. So leveraging on your network's network that is how we work at the CEO's breakfast. So when we come apart from learning what we usually tell our participants is they pass out seated next to you on the table because it's a breakfast table. We have nice breakfast items we are enjoying. So the person seated next to you may have much more to offer than the person on the panel. So we tell people when we come to the CEO's breakfast the main reason we are there is to number one network. Number two, share our failure and success stories boldly without being judged. You know, we are all entrepreneurs. We build businesses. We fail. We make mistakes and all that. We talk about those mistakes. If I tell you how I would strapped a particular problem in my business, it may help you would strapped the same problem in your business. And the same thing if you tell me how you overcame a particular problem in your business, I will be able to know how I will solve it. Yes. So that is number two. Number three, we have mentors in the business. Somebody like Vimalsha. Somebody like Jojo Shiori. Somebody like Dashan Chandaria. These are people who have been in business and they have built magnificent businesses. They are very well established and they can hold our hands and mentor us. So we meet mentors in the CEO's breakfast and they are able to share with us how to exactly build and scale our business. At the same time, we have investors who come to the event. And maybe you are planning to pitch to a particular investor. We have angel investors. We have venture capitalists coming to the event and they are actually invested in entrepreneurs who come to the CEO's breakfast. So that is exactly what we do. So for the person who is watching this and wondering who is eligible to actually be part of the CEO's breakfast and is there a amount of fee for any registration, how does one go about it? So of course nothing is free. And these hotels are very expensive where we hold the CEO's breakfast. So anyone can come, but immediately if you are building a business, it is an event for business builders, not just CEOs. So if you are building a business, you want to learn how exactly to scale, to build and scale. Yes, we talk about how starting and all those things, but immediately we talk about building and scaling. You have a business, you want to know how to build your team, you want to know how to market well, you want to know how to put the right processes, or you are looking for clients, or you are looking for an investor, or you are looking for a mentor, or you are looking at a place where you can get peers in business, where you can share stories and engage and mentor each other. You are welcome. So we have had established business leaders. We have employed executives, senior executives in business, and startup entrepreneurs. That is our main target. But if you are there, you are a business student, you want to come, or you are there, you run a B2B business, or you are employed in a B2B business, just to come. There is a lot of clients there. Alright. What would you say in an overall perspective, what does it take to just have a good business role? Well, I'm still learning, but to run a business, number one, you have to... That's why I avoid a successful business. You have to have the will. You know, yesterday I was talking to an entrepreneur and she was telling me, you know, she runs a real estate company. She is based in the U.S., but she helps U.S. clients get land in Kenya. That is Kenya's in the U.S. And she was being assassinated. You know, character assassination is real in Kenya. And I was telling her, those things we just laugh. Somebody posts some things about you and everything as long as they don't have the facts, you laugh. So you just have, number one, to be very committed and very focused. You have to know, number one, what are your goals? Why exactly did you start this business and what are your objectives? Number two, what are your key performance indicators? Then you need... Now when you know all of that, you have to be very focused because there will be so many opportunities crapping every right, right left and center and they will be calling for your attention. You will also have people who are throwing stones at you. You know, people do not throw stones to trees that do not have fruits. So if you are fruitful and people can see your progress, they are going to be throwing your stones and everything. So you have to be very focused. Number three, you must put the right processes for your business and you have to have the right people, the right team, the right people in your team so that they can actually actualize and work on your service offering and your business. Okay. So for someone who's watching this and they've mentioned something which is very important image assassination, character assassination for a business which has gone through that or even at an individual level whereby I'm offering services or I'm my own business which is probably my personality or just services that I offer. How do I move past character assassination or even just an image which is being distorted out here? No, number one, whatever I'll say here may work or may not work for you. What happens is number one, do things right. Run your business right. Treat your customers well. Do what you say you will do when you say you will do it. When you tell your customer I'm selling you land and the title deeds will be out by 25th of September. Sometimes it is not your own fault. Maybe the land register will not give you the title deeds in good time. You just have to be to come back to your clients and tell them this is the situation. We may not be able to get the title deeds on 25th. We will get them on on a particular date and this is an advice from the land register. But if you just keep quiet and these people have invested hard and money with you they are going to get angry. So, number one, speak well with your customers. You know, a customer is like a baby. Treat them well, offer your services well and always keep up to your promise. That is number one. Number two, when you are clear and clean you have to worry about these people assassinating your character or anything. These things happen and as long as if somebody has an issue with you and they have posted it online what do you have to do with it? If they have the actual facts they have the conversations maybe they paid money to you they have the receipts and everything direct them to the director of criminal investigations. Facebook does not prosecute people. They should come with evidence. Yes, so these things you do not have to everyone say something about you stop and now you go into depression. Yes. But now of course when it happens for the first time you have to get stressed you have to start you know focusing on them you have to get depressed and all that. I have been my character has been assassinated in 2017 a lot. So right now if you post anything I don't even see you. So you these things you have to get. So the time you learn how to respond to certain issues. Definitely because these things will come every other day you get used and then to do go then you see them and you laugh because you will see them every other day and if you go like a whole quota that is three months without seeing somebody throwing stones at you then definitely you are doing something wrong because you have to get hit us. All right. So let's like a couple of achievements that the company has faced. Yes. We will talk about invasq. Yes. So one of the things that I am really happy about is you know of course the success of the annual CEO's breakfast and getting over 14,000 magazine subscribers who read our magazine. Those are the achievements that I am always happy about. All right. Yes. Okay. As we wind up let's look at a couple of challenges and how we can just overcome them and from there you could just give us your last remarks. I think I have talked about challenges somewhere in the line. There are a couple of so many years. Yeah. We had to have a cocktail. We had a cocktail of everything. The conversation. Let's look at two. Only two. The two challenges. The main two challenges. One. I had when I launched Invasq on that year March 2017 I had you know I would call them overboard expectations. You know everyone goes into business thinking they will make money. There is no money in business. First you will fail. You will become broke. You will get into debt and people will run away from you and they will not understand you. I didn't know that. So what happened is that in 2017 I launched Invasq with a team of 11 and our goal we were planning to make a lot of money. We didn't make money and of course that meant we had to I had to get issues into issues with people because instead of making money we made losses and what we had agreed with what we had agreed with the team is that after this event this is the money we are going to make we are supposed to make I think 3.142 million and this is how we are going to share. So you know we didn't have money so we wanted to invest our time and our expertise pull out a very good event and once we make the money we share in a particular ratio now we made the loss so we had not planned on how to share the loss we planned on how to share the profits the profits so and when you made the loss then everybody not everyone of course but some people came claiming for their money absolutely yes and then I was left with over 250 shillings debt and that was really tough I think that's human nature I think that's human nature we always want to sit on the positive aspect within a month everyone was gone and I was I got into depression some of those guys actually took me to court yes and it was really tough but I didn't die I am here clearly so for someone who is watching I would like you to give last remarks on someone who probably has lost their job during this time of COVID-19 pandemic and they are wondering is business the next thing for me what should I do probably they have gotten into depression that is the first thing and I am very happy today is on 7th on 8th yes I overcame depression on 9th September 2018 so I understand completely what it means to be depressed and one thing you need to understand as long as you wake up in the morning you can breathe every morning I wake up and feel myself breathing that means I am alive so as long as you are alive that is a gift from God that means your end is not there that means if they are watching that means they are still alive anyway so if you are alive the most important thing for you to do after recognizing that your life has not ended is you go back to the drawing board number one define yourself who are you really as a person what is your identity you know Christians we say our identity is in Christ but at the same time you need to ask yourself what meaning do I want to derive out of this life that I have and then after that you ask yourself now I don't have a job my business died what is the next thing for me you need to look at your capabilities what skills do you have write them down don't put them in your head write them down A up to Z when you write them you need out of all those skills what are your top skills take five of them then ask yourself what are the opportunities in all these skills within the skills that I have the skills that you have what can you be doing maybe you are looking for a job you don't want to become an entrepreneur or you want to start a business number first you need to ask yourself what can I be doing with these skills then the other most important thing is you have to dig deep down and ask yourself who do you want to be you know like you have said someone to get a job others want to build a business so when you ask yourself the kind of job you want to have or the kind of business you want to build then set goals into that line to that particular area people say there are no jobs there are jobs there are just no right people for these jobs so improve your skills there are so many organizations offering free courses just because you graduated with a degree or a certificate or a form for certificate or a master's and PhD and everything the world is changing learn every single day read things on the internet so if the window of opportunity yes and then stop being lazy stop being lazy most people are dying because of laziness today I'll tell you something that I did I bought a couple of things online during this pandemic period when you look at people selling things online go and inbox them ask for a particular item they will be so excited and they will reply to you now maybe the exact product that you want they do not have ask them if they have most of them either keep quiet or just disappear you don't know where they go so I bought around 5 items online and I didn't buy them from the people that I first interacted with because some said I will get back to you they never got back and that is what most people do not do so what I usually tell people is we always know what we need to do if you have a client follow up with them make that call send that email maybe you will bring just be persistent be persistent but take action you know you can only be persistent if you take action do what you know you are supposed to do to bootstrap your life ok thank you very much Patik for creating time to talk to us about Mata Spatening Content Marketing we have learned a couple of other things when it comes to Mata Spatening business so I would like you to use this opportunity to give us your social media handles on how people can reach out to you if they have further questions or even just engaging with you I am always in all social media platforms but I prefer Facebook Kimani Patrik simple as that yes you will find a page it has I think 63 100 likes just text me but don't text high small talk is not my best thing even my number is there text me call don't call just text and send a whole message if you send a high I will read it and delete ok where is Patik Patik Kimani there CEO on Inverska magazine and a couple of other cultic group which is a marketing agency we are talking about content marketing and remember if you reach out to you make sure you just go precise to the point as he says it I try to for a channel so you can find us across all of social media platform at michela shirezo you can find me equal across all my social media handle make sure you don't have that I will be coming up with another interview