 I'm delighted to be at the E4M Primetime Awards 2018. This is the fourth year of the Primetime Awards and I was extremely fortunate to have been part of the jury and we had a fantastic jury, a lot of debate, a lot of discussion and finally we're awarding the best of the best, the best TV advertising in the country. It was actually very interesting to look at the work across different categories and the way television advertising is kind of keeping pace with the times. We particularly saw very good work in the media and entertainment category. We also saw some good work across auto, e-com and some of these other categories. Earlier television advertising was all about FMCG but I think we moved a long way since then. Congratulations once again to all the winners and thank you to Exchange for Media for organizing this event and having us on the jury.