 Going to college is like traveling to a new world full of interesting opportunities, freedoms, and challenges. But some students quickly become overwhelmed and lose their way. It's like they're strangers in a strange land. In his 1961 sci-fi classic, Robert Heinlein coined the term grok, which means to understand something so completely that it becomes a part of you. That many at-risk students need to develop self-mastery and executive function skills required for college success. When you grok, you absorb techniques for success that become part of your identity. Grok builds an individual roadmap for success, tracks performance, prompts performance, and provides feedback and incentives for getting the job done. Gina is a first-generation college student in her first semester of college. Gina is fluent and mobile and can do many different kinds of things on her phone with a high degree of competence. But she forgot to read the chapter for this morning's quiz. Tim is enrolled in his first semester for the second time. He's a year behind his peers from high school. His college is able to leverage their information and learning management systems so that his grok is supplied with specific information from his personal courses. His instructors and peer mentors are able to provide direct feedback on his progress. Gina and Tim collect incentives and rewards for staying on task, and grok reminds them when they spend too much time with another app. Grok is configurable by the college and the student. The user's profile can include measures of executive function as an input into task management, as well as assessment over time. Performance logic, calendar projection, and automated goal setting are key functions with multiple options for campus data feeds and advisor and instructor input. Campus learning analytics show students where they stand with powerful graphing and visualization options. Users earn points towards badges. A best practice is to offer points for participation in campus events and tangible rewards for level badge completion, such as a free coffee at the campus coffee shop. Colleges can configure intervention protocols, including a best practice of an advisor phone call when student participation falls below a defined threshold. Community is key to college success. Grok supports a sense of belonging. Cohorts can be created at any level, including college, school, department, course, topic, or club. Introducing Grok for student success.