 The UWM campus offers a variety of career fairs during both the fall and spring semesters to help our students identify opportunities for internships, co-ops, and full-time career launches. These kind of events are definitely important for both the students and the employers. Students get exposed to different type of industries that are out there and what kind of job opportunities are out there for them. It gives them skills of cold call talking to people and having to actually put themselves out there to talk to people in a short perspective of trying to sell themselves to employers. Employers who attend our career fairs appreciate the opportunity to interact and get to know our students on a one-on-one basis, as well as an opportunity to brand themselves not only with current students that might be seeking internships, co-ops, or full-time opportunities, but those rising students who are seeking those opportunities for the future. As a former student, attending the career fair can be kind of nerve-wracking of you have to go and talk to people and forces you to come and get out and walk tables and give out your resume, explain what you're looking for, helps build those people skills which are really important in trying to sell your position to things. One benefit for students attending the event is that they have the opportunity to really explain who they are and what they're interested in to employers.