 Welcome to WTDC 17 here in Buenos Aires, Argentina. We're very pleased to be joining the studio today, and we say Alberto Patron, who is the CEO of Condor Technologies here in Argentina. Well, welcome to the studio. Thanks for inviting me. That's great Well, and now you've just been in a panel session about digital innovation Accelerating innovation, accelerating the digital economy. Perhaps we could talk a little bit about from an entrepreneur's perspective What is digital innovation and why is it important? Well digital innovation in my case is it's just narrow to e-government and things like that and What we think is that digital innovation That is every part of the economy and and I think that's That's one of the main challenges that we're facing from from the software Sector to try to spread that idea that It's not just for a certain type of companies or areas, but that it impacts every area of the society I mean, this is called also the fourth industrial revolution and It's not just a new way of making things or to make them more easy or more faster I think it's really Changing completely the way you do business. It's reinventing the way you do business with the aid of technology Okay, and what are some of the digital innovation projects that you have been engaged in? Well being a software development company. We do have a we have an R&D department that's constantly embracing new technologies and It's a fantastic time of history to to be working now and It's very interesting that the use of new open technologies and like WebRTC and things like that that are not only target to specific Areas, I mean we come from telecommunications and we all usually deal with with the telecom operators But right now we are using also this kind of technology to to help other industries I we're working with I don't know the tourism sector also to try to let them use this kind of telecommunications And I see the technology to foster there There are business great and what are some of the challenges that entrepreneurs like you are facing in promoting digital innovation? Well, I think that you need to try to open the the mind of these these other actors as I mentioned when you talk about Big companies or or maybe specific sectors like like telecommunications. They understand what innovation means They know that if they don't get into the innovation train They're dead, but in some others in most of the other sectors It's very difficult for them to to understand that they need to embrace this. I mean Maybe it's not so obvious like in the other industries, but the future of work. It's It's in danger in danger right now. And if you don't embrace this kind of trends Before later, you will be you will be touched by it And this conference here obviously is is a place where Digital innovation can be promoted and expanded. What would you hope will will take place here? Especially with regards to smaller medium-sized enterprises as I mentioned We we need to to make them come inside this this trend from from the chamber of software We are we're fostering this this communication between the technology guys and The the productive sector so that they understand how they can transform the business We are making events like the ones we had today where we put together the software developers and the Industry so that I don't know the agro industry sector and the standard help we can help them change their own business And I think that's that's very important. I'm happy that for example, there's a government plan right now to To foster that kind of thing and they are giving loans for industries to acquire technology And and to train them and so so it's very important that they open the mine That's a big deal. What was your key takeaway from the the conversations this morning? I think that it was very interesting that Then the panel was very broad about all the things that we need to do It's not that we need to have a broadband. It's not that we need to have human resources It's not that we have to engage government. We need to do a lot of things and it's it's really a cross problem that that is every every part and and they're very interesting initiatives in every area Thank you very much and even joining us in the studio. Thank you and best luck with all your approaches in the future. Thanks a lot. Thank you