 on the IO. So Laura, let's talk a little bit more about this announcement. Even a company that's $97 billion in revenue can't do it all. So I want to talk a little bit about what's missing. Rick just mentioned big data. How about data reduction? That's something that I didn't hear strongly in this announcement, although they do a lot, obviously, with things like thin provisioning or what they call HDP, Hitachi Dynamic Provisioning. Do you think that's, there's an opportunity there, there's upside there for these guys? Yeah, absolutely, and I'm sure they have that in their strategy or in their plans. But storage optimization technologies at large are really kind of a critical component to storage architecture and purchasing decisions for customers, because customers are trying to do more with less, right? And trying to scale their storage while keeping their administration in check. Their budgets aren't scaling with the same level of capacity growth. So optimization has to play a key role. De-duplication is an area where we see, we just saw it really proliferate in the backup space, backup data, archive data, and now we're starting to see it move more into the primary data on the file side in particular. So it's certainly an area of opportunity, but it's not, De-dub isn't the silver bullet. It's in conjunction or in concert with other optimization technologies than provisioning, space-efficient snapshots, compression technologies. And so, yeah, I think that's certainly an area of opportunity or future expansion. So let's talk about that a little bit more. It really isn't part of this announcement today, but it's an interesting topic. I know you have a perspective on it that'll be interested in your point of view. I'm sure listeners would like that. So what does Hitachi do there? Do they partner with like a Falcon Store, who I saw in here, they're really showing a VTL, but that's a possibility. Do they develop their own? Do they, we had Jack Domeon, I didn't get the sense that they were gonna go out and make a bunch of acquisitions necessarily, but you know, or do they just roll their own in-house? Is it R&D? Are they late? Are they too late? I don't think they're too late. They're certainly later than others, but if you look at statistics, our research shows that an average of between 30 and 34% of all the total disk storage capacity on the floor is allocated for some kind of backup and recovery function. So that's a lot of data that continues to grow and backup is highly redundant. So it's certainly an area of target for DDo. They have a partnership with Falcon Store around deduplication with the Falcon Store VTL. They've also had other relationships.