 McDonald's is a well-renowned recognisable brand known by billions of people around the world. 38,695 restaurants in over 100 plus countries and is continuously growing by the day. The chances are you're likely within walking distance or driving distance from a McDonald's. But the question is how did they become so successful? Where did it start? What was the rise to billionaire success for this company? We will go through and answer these questions in this first condensed video but first please smash the like button. It helps get this new series about covering the history of successful companies out there. There'll be more videos to come. But to respect the time, let's get on with this video. The McDonald's brothers, Dick and McDonald's moved to California to seek opportunities. They felt unavailable in New England, subsequently providing successful in operating driving restaurants. In 1948 they took a risk by streamlining their operations and introduced their speedy service system featuring 15 cent hamburgers. The restaurant's success led to the brothers to begin franchising their concept, nine becoming operating restaurants. At the San Bernardino location, Dick and McDonald's perfected their speedy service system featuring a limited menu including 15 cent hamburgers, shakes and fries. The brothers sold 14 franchises out of which 10 became operating restaurants not including their original location. The original vision was that there would be 1000 McDonald's restaurants solely in the United States. Yet McDonald's continued to grow and expand to international markets and going global rather than national. So it began expanding in 1967, opening in Canada and Puerto Rico. Today the company has over 36,000 restaurants in over 100 nations. The McDonald's brothers insisted that their architect design, an intention catching building that would highlight the speedy service system. Architect Stanley Meason designed the red and white sign. They wanted the restaurant to look eye catching, colourful and inviting to customers. No doubt that happened due to millions of customers entering McDonald's doors worldwide, generating around 19.21 billion US dollars in 2020. This super business has a market cap of around 167.95 billion trading just above 200 dollars. The oldest McDonald's red and white open in 1953 and still is operating today in Downey, California. In 1955 the first McDonald's barbecue restaurant opened. Crocker opened his first McDonald's in Des Plaines in Illinois on April 15th in 1953. In 1965 the fillet of fish sandwich was the first item added to the national menu. In 1968 the Big Mac developed by owner, operator Jim Deligati of Pixbird is added to the national menu. In 1973 the quarter pounder and the quarter pounder with cheese are added to the menu. In 1983 Chicken McNuggets were also added to the menu alongside the recognisable Golden Arches tagline and water became synonymous with McDonald's I'm Loving It. There was a time whereby you could only order McDonald's by only going into the store or through the trive through service but in 2017 McDelivery partnered with Uber Eats to provide a delivery service straight to your door. With climate change and the green agenda with more companies becoming renewable green and clean solutions such as Tesla, McDonald's also started to do this. For example in 2020 McDonald's opened its first net zero designed restaurant at Walt Disney World Resort which creates enough renewable energy on site to give 100% of its energy needs on a net annual basis. But is it enough? What more could they do to be renewable? Let me know in the comments. Now how did McDonald's beat some of its competition? Ray Crock once said we're not just in the hamburger business we're in the sure business. This provides iconic memorable branding with a strap line that everyone can remember. This is what he meant by we're in the sure business is by providing a recognizable and vibrant brand. When you see the golden arches you instantly know you're near a McDonald's. He also said I put the hamburger on the assembly line so they provided a fast food simplified service where at the beginning they only served a few items on the menu. They had stores and kitchen areas set up in a specific way to maximize efficiency. The average time from when an order is placed to cook and prepare a hamburger is a total of 112 seconds and with hundreds of millions if not billions worldwide being made that's impressive. McDonald's spent 325.5 million dollars on advertising in 2020 but they used to actually spend a lot more on advertising maybe they feel that their brand is more recognizable so they spend less on advertising and with a market share of around 21.4% in 2019. McDonald's is known one of the leading fast food chains in the world. Thank you for watching this video on our new series this one is for the history of McDonald's. If you enjoyed that please hit the like button subscribe for more content where we'll be covering more companies and if you have any ideas on which large company you would like me to cover next leave a comment down below thanks