 So this is my, am I audible to all of you? Okay, so this is my third visit to Nepal, a short work camp in fact. First being the Varathpur, second was Guthal, and this is Kathmandu. So I'm always very excited to come down to Nepal as this is a happy hunting ground for me and I always feel very warm and excited being here. So right towards my topic, this is a very interesting topic which I'm going to present to you today morning. It's how the pandemic has affected since last two years and set up a new trend in content writing in 2022 and going ahead. So all of us have been stuck by the pandemic very badly and you know, like every single human being has been stuck by the normal flow of the pandemic and the life has been disrupted. So the effect was such in every sphere of life not when you were at home, but even outside when the pandemic was fading out, we all are trying to cope up with a new situation, new world. So the content writing and the content domain is not an exception. It has to have a new trend to come up with. So why things are really different in our plan? And this is in pursuit of an improvement. We always look forward to an improvement. We are already in. So we are already in a situation which is very suffocating, very, very disturbing and we are trying to come out from that in a very disturbing situation. So now during the pandemic, a lot of rules have swung here and there. Like not at all, compassionate with a limited gathering we have to. There are transverse sections. There are huge requirements. Every time again we are just using, you know, sanitizer. Going back home, we are changing clothes, keeping it aside. Your shoes are being kept outside. So very, very tough restrictions with which we are not at all familiar with. Protecting vulnerable groups. So we try to hesitate to go to the market places. People were not crowded there. So now, based on these things, the behavior will also sweep. So we have started doing remote work here. Mixed work-life balance. So we are constantly trying to work-life balance at home. So we have already done that during those two years. And just trying to give you a flow of how the change of train has come up with. So that is why I'm just going back to the pandemic, giving you an idea, just reminding you what we have come through. And then I'll gradually take you to the path of the change. So access to e-commerce and logistics. We always depend on e-commerce things. Sitting at home. We looked for home delivery through e-commerce. We avoided to go out. We couldn't. And then e-hell, we are not at all accustomed to it. Always we are familiar with going to a doctor dispensary, concerning to a doctor physically. But then the time came when we had to call about the doctor over phone or a WhatsApp call or a video call to take assistance from the infant. So these kind of scenario has given us a complete different identification. Ten shifts identified consumed being. So what are the ten shifts? What are the ten highlighted shifts from the normal scenario of lifestyle that has happened? So here it is. Additional anxiety. Psychological anxiety has been developed. We were not like that, but we had developed a kind of anxiety. Optimized work from home arrangements. We have internet. We have WhatsApp. We have too many call setups. We have more than one desktop laptop. All are open. So you have the office in your home. That was an annoying setup for you. Because this is a complete different scenario on a pandemic. So it is your home. It is your office. It is your WhatsApp. So we are in a different situation which the world has offered us. So taking a delivery to your house, you are either taking some delivery at your house or you are sending out some delivery to your friend's house or relatives by virtue of Amazon and what not. In your country, in Nepal, there may be so many options. In India, there are a lot of options. So we depend highly on e-commerce while sending out to somebody's place, some friend's place, relatives place. And we are getting the same thing at our home as well. So a damaged trade product and consumer hygiene. So when we had to develop a kind of, we were not sure whether this thing somebody has delivered and how much hygiene they have kept maintained for that particular delivery. So then at what point of time you must be aware, you must have that in mind, that at that point of time all the consumers have started giving you the temperature of the carrier of the person who is delivering the physical condition of that particular person and the wrap up was the entire wrapping of the item was such that the hygiene is properly maintained. Otherwise you can also reject it. So just think of the situation when we are strictly thinking of whether to take it or not and it's a precarious situation. So it's a conflict of tension was there because of this situation and little interaction, little interaction at home as well. So as soon as we are stepped into a different lifestyle, a different work culture, we stop speaking to our elderly people. We stop speaking to our near ones. The normal conversation has come down to a level where you are only stepped to your, either to your work or some kind of anxiety or some kind of, you know, this belief developing within yourself. So this was the scenario going on during the pandemic. So then there was camera, rest, you cannot go out. There was an identity crisis. So these were the situations when we were going through. So like everything like corona and pandemic changed the lifestyle. The content writing also have seen a radical change of scenario. So I was just looking through some research on the internet and I found the Statista content marketing results shows 60% companies worldwide are looking hard for aggressive content marketing after the pandemic because that's the way they can, you know, propagate and promote their brands and products. So they become settling very aggressive on social media and online more. 60% worldwide companies are very, very, very aggressive. Now, what the pandemic has done to us? Now, of course, it is impossible to ignore the changes brought on by the pandemic. What are the changes? This digital transformation efforts primarily have been accelerated by 50% by B2B and 46% by B2C business. Next is, now, they exhibit the greater compassion, resilience and empathy and this is how you win over users. So all the companies, they're showing the three things. You know, they're trying to exhibit their empathy, their compassion and the resilience to their users so that the users get interested about their product and the brand and that's how they're trying to market their products. Now, under the revised scenario, as the pandemic is getting over, we are gradually coming out towards a normal scenario. But still, though we are calling it a normal scenario, there is still a lot of psychological effect and that psychological effect is having a lot of impact on the business as well. So the companies have top priority for the users. So what is the top priority? No, they are looking for real people to cater to, real users. When I'm saying real users, that means the people who will concentrate hard on their company and evaluate accordingly and have a go. So the main points they are looking at is they are concentrating genuine and helpful content for their users, genuine and relevant short-risk content. Number one and number two, behind the scenes videos, employee's anecdotes and how your brand established might boost their engagement. So these are the three things that they are concentrating on while preparing the content for the content marketing of that particular company. So what are the three things? These videos, employee's anecdotes are very, very important. Those who are already running the companies, they can just keep in note that you have to come up with your success stories that employee's anecdotes, very, very important. Because that's how the users relate those stories. If you tell the success stories, your stories of failures, then people can relate with you and when people can relate with you, common users can relate with your business, your journey, your goal is action. What are the elements of interactivity in social selling? So what are the basic elements that you should concentrate on? So there are three things that is going to be the ruler after the pandemic, during post-pandemic. What are the three things? The computer vision technologies, augmented reality and virtual reality. So that's how the e-commerce rule, they have already started to rule. What are the engaging tools, self-guided tests and in-person product demos that are very, very crisp ways that might use interactive social selling. So I know a lot of you sell your products online. There's no shops or counter sales physically. So they must depend on these things, like engaging tools, self-guided tests and in-person product demos. So that helps a lot because these three things that guide the social media in a big way and the users can also take and try out those things online. That's very, very easy. So personalized content, the trend is going to be personalized content for one and all post-pandemic. So I've already told you how much, what is the percentage of B2B and B2C companies that will be, that is going very, very aggressive worldwide. Now this is 42% of B2B and 38% of B2C companies as you know. Personalized content distribution throughout the customer's journey is highly important. Very, very relevant and very impactful. So just think of the percentage. Now this 42% and 38% and probably rest of the lot as well, they look for personalized content. So when I'm saying personalized content, it is all about your journey which can be related to the normal users. Remember that carefully, please take an order. This is very, very important. Whatever you are going to write, whatever you are doing as content marketing, try to be very, very personal towards the user so that they can relate. If you sell some big things, what you have achieved, what is your award you have achieved, what you have done in life, they cannot even relate to you. You tell them your success story in a very modest way, tell them your failures in life in your journey, your product details with the line demo, that is a personalized story for your users. To diversify your content, guys, very, very important point. We know blogs, right? Now it's time for you to transform your blog into several other things. There are not many people in this era, especially with due respect to the young generation, they have hardly, hardly had concentration to write blog. I write blog for quite a long time, but I know, I speak to a lot of young people, and I find it very difficult to find a few who religiously and with a lot of passion, constantly write blogs. So this is a time when you can just transform your blog into several other segments, like you can turn your blog into a podcast or a video, which is easier. You know reels, right? So you make short reels with short one-minute clip of 40 minutes, so you know, message out to the world what you intend to say. Maybe if you write a blog that will reach out maybe two hours of yours or three hours, percent to percent varies, but then the reels of one minute takes just 10 minutes to prepare. So it may be a reading, or if you are not very confident about speaking something on a video, then come up with a podcast. Start doing podcasts. It's just an audio clip, and it will make a hell of it. More social media specialized by business houses. So this is a time for those who are preparing yourself for jobs, trying to prepare yourself as social media professionals, because this is going to be a huge deep worldwide that they will be dealing across the world, a lot of social media professionals. This is the area, digital marketing is a huge term, which infuses a lot of stuff in it, but social media is just one thing which anybody can do, because this is not rocket science. Social media you get to learn, you need to understand what it is exactly, and you're trying to follow up on it. This cap offers you unlimited jobs in this area, post-pandemic. Now these are some figures and facts for you for the written content, because once again, as I've told, this is an age of written content personalized content, very, very crisp content made for the users. You can segregate each and every content into several podcasts, more videos, reels and other stuff. Make it a very short crisp post in the social media, in Instagram or Facebook. But then be very, very careful about what you are going to write, whether it is going to relate to the customers or not, your users. Think in terms of putting yourself in the shoes of customers, normal users, so that you can understand what their psyche can be, and accordingly focus yourself to write your content accordingly. That's the trend. So these are some interesting facts and figures. I want to tell you once again, you can just have a look. And these are three things, customization, epidemic influences, and putting your consumer first. These three are the rules in 2022, 2022, and we add. So just remember this. That's all.