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Picture Superiority Effect

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Published on Mar 26, 2012

http://www.digitalsplashmedia.com
A short, animated, infographic explanatory video to illustrate the picture superiority effect.

The picture superiority effect, or pictorial superiority effect is the term that resulted from experiments that have shown that in human memory recall, pictures outperform text dramatically. When information is presented orally, after 3 days, people will only remember 10% of it. But if pictures are added, memory recall improves to 65%.

Nelson, D.L., Reed, U.S., & Walling, J.R. (1976). Pictorial superiority effect. Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528.

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