 The most asked product management interview question is what's your favorite product and majority of people don't know how to answer it and most people think oh I have so many different kind of product ideas but whenever they walk into interviews the interviewer never likes their answer. In this video I'll give you a live example regarding how I improve and train someone else okay answer regarding what's your favorite product all the way to make it perfect so that he's able to land a job offer and I want to take lots of notes so that you're able to achieve the same kind of result as well. Let's dive in. Hey guys this is Dr. Nesidi a director of product feature in Forbes that help 100 people land a dream TM job offer in fan companies a unicorn startup and continue to get promoted as a product leader. In this channel we talk about product management and tech trends like and subscribe for free weekly content. It's a very difficult interview question so tell me your answer. And one of the reasons I love Twitter is because I think it's more of me liking the CEO the new CEO also you can easily reach out and fix a lot more about the problem you're having. You touch very sensitive topic you're Canadian you're fine. Okay can you quickly introduce yourself where you're from where you're based are you a product manager right now. Yes okay my name is Isaac and I'm currently located in Canada Ontario Canada I'm a products manager however actively seeking for a new role at the moment so yeah I'm not working for any company at the moment so yeah. Okay great so what type of interview questions you want to mark today. So there's this question I really struggle with and that's pick one product you love the reason why you like it and one thing you can improve about it. Oh! So very good interview questions so tell me your answer. Okay I think from top of my head I would say Twitter and one of the reasons I love Twitter is because of the way it connects people and also the social media effect of it promoting reading and writing I mean it's very text based I mean originally and one thing that will improve about it is one of the recent problem that the CEO recently highlighted which is a lot of people coming to scrape off Twitter data to build their own AI and I think one solution I'll put forward is just to rubbish the situation whereby everybody's one way or the other compelled to do a two-factor authentication such that anyone coming on the system using the APIs using the login into the system to use it for one thing or the other can be tracked and also properly monitored so I think that's just like we are going to put that out there. Can be improved for sure okay it's good the start was very new ideas using AI to create something on Twitter I think it's a good idea but how you lead into the idea is confusing okay regarding what's your favorite product and how would you improve when you feature want to improve it right so why why Twitter is a favorite product wasn't clear at all so give me three reasons why Twitter is favorite product. Okay so number one I love the fact that it promotes writing and reading is text based in a way or like other social media like Instagram that's just busy picture this promotes more like the content providers to write put out things and of course you as a reader to you probably you know read more on Twitter or like I'm just flipping through pictures and videos like some other social media then secondly I also like like the fact that the real-time connection with anybody in the world I mean somebody puts us put something and you can comment and the person sees isn't instantly not necessarily DMing the person and I mean it's very open everyone is seeing the interaction and everyone and anywhere anybody can jump on it that's second thing then the third thing I think is more of me liking the CEO the new CEO also I mean there's this connection here I mean they don't work there's this connection it just has with the users you know something is going on it comes tweets about it everybody jumps on AT there's this real-time feedbacks feedback it gives on the system that the the CEO has created around it that you can easily reach out and tweet a lot more about the problem you're having and one way or the other somebody replies to you from the team or even him sometimes I'm response to you so I mean those are like three things I like about it yeah okay I like the answer this way to improve I'll show you later on okay but you touch very sensitive topic you're Canadian you're fine if anybody anybody in the US okay it's very sensitive topic saying that yeah I know right by the way if you accidentally whatever into a different companies you really need to understand other people's political opinion before you say it on us okay if you're not sure about other people's political opinion you better not to come mention you on us okay so now it's very controversial in the tech space right now okay let's assume you like it let's assume the other the other people also like him or the other people is more Republican the right now US is going to vote Republican Democrat they like to take on the edge of Iran Iran is a Republican so I'm Chinese okay I don't vote but I understand US US politics how much people like to hype on something that's nonsense okay and I mean to be to be to be fair on everyone I'm not so my likeness is not really based on the political side of it it's just more of his interaction as a CEO on the platform you know getting that real time feedback more like it gets involved and also carry people along that's just not nothing political or very I know I know I know but the way you put it sounds like your your Republican they are you okay why you like I think the legit point let's assume you into a Republican is okay we'll keep your points okay it's a legit point but the way you present your points is average people's presentation because everybody out there can say something similar about Twitter except Elon Musk's part but the other two is very legit okay so you pick the right thing about the app but you're just average candidate as we know right so right now average candidate do not land a job right now it's very competitive everyone's layoff you know different people out there so how to stand out from the competition is a create your answer from the lens of managers to show that you're thinking bigger and broader in a in a greater scale so let me break it down for you okay so if if you let's say we still pick the three points you want to say you need to be user pain point driven for example Twitter you put Twitter into three type of customer segmentation you can say for example now people use Twitter the three main type of customer segmentation put three different type of customer persona within the the topic at the beginning so tell me the three type of customer persona using Twitter right now and one of those personas you okay so I would say the content creators content creator very good what's next one number two I would say the content consumers I mean people just some people just come to read on our phone and I read things for fun with the third one then the advertisers okay good great cool true okay so now you can say the following say well right now there are major mainly three key part of users on Twitter there are content creators who create amazing content of course majority attack space second group of customer segmentation is content consumers who want to absorb new information new knowledge maybe just for entertainment purposes the third type of customer segmentation is the advertiser who want to run as and generate more leads to their own product they want to sell so I belong to the second I think your second say so I belong to the second kind of customer segmentation which is the content consumers who want to learn and also more have fun as well so now as a content consumer I have a three key pain points pain point number one I'm very tired of those picture driven like content people consume on tiktok and Instagram they're mainly for entertainment purpose but take them really long time to tell us the useful valuable information by looking at beautiful picture or 30 seconds videos and at the end of the day it's just wasting time on those platforms so but Twitter address my pain point very well in Twitter there's no bluff 150 characters say what you want to say and read your text very quickly and then you can consume more information and also follow and like the information that you really love and that really benefit yourself so this is more pain point driven not just I like it I just I just like a tax now I like tax because I have a pain point people look great on Instagram people look funny on tiktok but their content is mainly killing your time which I do believe so to kill your time you do like so soft bikini picture to kill your time but doesn't really lead you to anything okay so now Twitter they give you a tax base you consume content much faster you like something you're you're energized by some new ideas okay so now second pain point which is talking about it's very fast real-time right so the second pain point I had at the content consumer is the speed of getting access to information we are living in the digital world there's so much going on in the world a different kind of news and also friends and family also new sought in this new space so frequently we're overwhelmed a majority of the social media platform right now that they made me very curious about some old information maybe one week or one day old what I really want is I need the real-time information that can consume right away so that I can meet my own unique needs as a content consumer so on Twitter which addresses pain point extremely well anybody can just treat something right away you see anything trending and people can say something short just share some quick topic you can get access information instantaneously right away the third pain point I had is I please don't get killed you know into it but just like just tell you sounds like you like it on us okay the third pain point I had is as average people who barely get access to celebrities or CEO or famous companies and have a conversation with them but the Twitter CEO Elon Musk he make it very open anyone can treat about him come on on his post he also bring in different kind of demographic like political parties or different people maybe controversial but you can have very great conversation with these kind of people so that you don't feel distance from them at all using Twitter as a platform and you must talk about what your needs is you're right so as someone who is nobody like average people like all of our way on nobody to reflect so as as people which is average for nobody it's extremely difficult for me to access someone who's big celebrity thought leaders but Twitter open up the gate for me to access other people so now you put you is pain point driven why driven and then why Twitter saw your pain point so well make it stronger ceases compared with everyone else saying I like Twitter I like Elon Musk everyone can say it American freedom of speech you know it's like freedom of speech to say something no I'm very strategic I'm thinking long-term thinking about customer persona and customer pain point and then how it's matching my pain point that's why I become my favorite app okay so now when you talk about your specific regarding what kind of new feature you want to integrate on Twitter I think that's no problem your features really good you AI Bob with Twitter because they have so much information right again it should be pain point based you can say the following I made up stuff okay at the content consumer right now one of the big pain point that Twitter hasn't addressed it's so much information it's good to have lots of information lots of good real-time short messages it's not good that's too much so therefore if I am the product manager here I'm going to create a new feature which is integrate AI chatbot to curate all the real-time blind short pieces of content and create new curated like information fitted customized to me that you want to say so must be reasoning a front and then tell them why you build it because they only can have ideas building stuff people are really smart nowadays they all create like amazing ideas but I do like your ideas but why first and talk about ideas make sense yeah perfectly awesome thank you so much that was really helpful the next step for you to improve your answer to watch your favorite product is to see my perfect sample answer of what's my favorite product so that you can see how exactly would say at this perfect sample answer in this video where I break down the three key elements how would I talk about what's my favorite product and how to improve it like and subscribe for more free training this is Dr. Nia Sidi from PMXCenter.io I'm gonna see you in my next video right here