 So I think what makes us unique is the way we're solving the problem of local discovery and the way we're addressing local commerce. I think what's made us successful so far is we really tapped into how to speak with millennials and how to get them to go out and spend their money on experiences or stores or food and beverage outlets. So I think for us, our secret sauce has been in that we have a clear understanding of what our audience wants from their local life and we've given it to them through a very interactive platform that helps them serve that need. I think it's obviously two things. One is our customers and our consumers, you know, waking up to positive reviews on the app store or, you know, messages with consumers telling us how they found this great place on LBV. In fact, I randomly bumped into a consumer who told us that she bought her wedding lenga because of, you know, a recommendation that she found on LBV. So I think those moments really give you that high that, you know, we're onto something and we have to be diligent about it. And I think the second thing of course is your team, right, because you spend all your time with them, you know, you're clocking in 12, 14 hours a day at work. And I think those, a combination of those two, along with, of course, the problem statement excite me and make me want to lead this company. I think 100% because I think this is the first time where choice is everywhere, you know, unlike our parents' generation where their idea of what a career was is fairly cemented. I think, you know, right now the sky is blue, maybe not in Delhi because of our pollution issues. But, you know, otherwise the sky really has, there is no limit. And I think that is the power to entrepreneur today, which is, you know, if you're, if you have energy, if you have passion more than both of them, if you have mad discipline and you have a large enough problem statement to address, you can make anything happen.