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Uploaded on Sep 24, 2009
http://www.scorechicago.org/ An excerpt of an interview that Mark Goodman hosted with guest Sharon Aby on August 11, 2009. In this segment, Sharon discusses step 1 of the selling process, awareness. She notes how GEICO and Apple present an image that simply creates an image that resonates with the buyer. You can access the entire program at: http://blip.tv/file/2465442