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JYJ-SM Lawsuit Series #2: How did JYJ make it through?

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Published on Dec 16, 2012

*Background Information*
On July 31st, 2009, Jaejoong, Yuchun, and Junsu (JYJ) from a Korean five-member boyband TVXQ filed a lawsuit to terminate their contract with S.M. Entertainment, asserting that the terms of the contract were unfair. Their legal dispute continued for 3 years and 4 months, until both parties came to a compromise on November 28th, 2012, with termination of JYJ's contract with S.M. and a promise not to interfere with each other's activities. Although JYJ did not fully win the lawsuit, their case is noteworthy as they are the first of Korean pop idols to successfully attain termination of their contract with their management company in the strictly hierarchical relationship between Korean entertainment companies and their artists.

This video looks at what strategies JYJ implemented to survive in the entertainment world despite restrictions imposed on them by the mainstream media and indirectly by S.M. Entertainment.

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