 Welcome back to this edition of our show from logo to impact just a while ago I was in conversation with Farhan Akhtar and Shraddha Kapoor now the two faces of Dulux paints in India And I was talking to the people who are driving their advertising But now as usual be turning our attention to the big ad campaigns We scrutinize them week on week very very closely and we bring in the experts to break it down for us It's no different this time around as well See I think the Nestle ad there's something iconic that has happened, you know So, see when you have such a landmark Occasion as 100 years of a company like Nestle to be talked about it generally comes as a millstone around the creative neck Because you don't know what to say because whatever you say it doesn't Kind of appear as if it has risen to the occasion So you generally end up chest beating you generally end up looking like a piece of corporate film But this one is quite a departure I think full marks to them for figuring out a fauja saying I mean it's like a metaphor made out of a living man And that's why it's brilliant into that extent. I also love the way it's been shot. You know, there is no nothing addy about it It's almost looks like a video of fauja things life Which has been edited rather than an ad on fauja signal So so to that extent it's really the journey which gets captured because of the documentary style of making But what they've really done is not hired a celebrity to support them in which case, you know, all the narrative goes wasted They've actually created a character. They've created a metaphor into that extent It is supporting what Nestle is saying and it's a brilliant connect between 100 years and still running and a man who is a living example of that