 I come from a business class family where everybody while I was growing up was very much against the idea of me becoming a business guy. When I went to IIT, everybody was relieved that okay, fine. He'll be able to get a good job. He'll be able to take care of himself. That was that. Nobody really ever thought that I will become an entrepreneur. And did my, did me coming from a business class family really help in a lot of ways? Was it an impediment to make me becoming an entrepreneur? Certainly. So I think everybody has to navigate their own context and for somebody to be an entrepreneur, just the deep desire to become one has to just be much, much stronger than the context that you belong to. Somya, my mom taught me how to make a good cup of chai when I was eight years old. I think, I think my love for chai just started back then and my love for not just drinking chai, my love for making chai. I was the designated chai maker of my family and I think that kind of was a subconscious, subconscious thing that was sitting with me forever. I had my first entrepreneurial experience while I was at IIT and that kind of made it very clear to me that I want to be an entrepreneur and nothing else. So love for making chai, deep desire to be an entrepreneur, I think the two things came together and thus chaios was a result of it. We started our first tour in 2012. We've just completed 10 years of chaios. So yeah, thanks to a lot of our guests who come to us multiple times a day every day. Failures are a part and parcel of being an entrepreneur. You take so many different calls. Every day you take a very large number of decisions on any given particular year. Not all of those decisions end up being right decisions. Some decisions out of gut can turn out to be very right. Some decisions purely out of data can turn out to be very wrong or vice versa. I think as an entrepreneur you have to give yourself that room for making errors. As an entrepreneur you have to give yourself room to be able to learn from those errors and continue to push forward. And something that I have seen happen with a lot of entrepreneurs. It is just that it is just the the grandness of what we are trying to build which always has, which always is such a big motivator that it allows you to get over a lot of those bumps that you encounter in the journey. Failures, bumps can be just wrong decisions. Bumps can be external context. Capital not being available. All of them they will come in different shapes and forms. But just the desire to keep on moving forward to be able to achieve that grand dream that you have, I think that just takes care of most of it. I am very confident that this country would have forgotten how to make a cup of chai. People would be five minutes walk away to a chai house or 10 minutes delivery away for their chai from a chai house. To be able to build the contemporary chai culture of India that's the big dream. That is, see if you look at chai drinking behavior before chai house, it wasn't very different from the chai drinking behavior that our grandparents would have demonstrated. Now when the country has moved so much in last few generations why has this behavior continued to be the same before chai house? So to be able to build that contemporary India's, hungry India's, new India's, new chai culture, that is what the dream that motivates me day and night. Usual chai at chai house is adhrakthulsi chai which has kalak pati and no sugar. So adhrakthulsi kalak no sugar, that's my regular order at a chai house. That's the chai I drink multiple times a day every day. Chai has been winning for many, many, many generations. Chai will continue to win for many generations. Just one data point for you to note, when 30 cups of chai's are consumed in this country, one cup of coffee is consumed. I think that one data speaks for itself and there is no state in the country, neither in north nor in south that consumes more coffee than tea. Even the most coffee consuming state consumes four cups of teas to one cup of coffee. So I think there is no debate there.